Tag: radio ad

Posted on

Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

  • Discounted and negotiable rates for radio advertisement.
  • Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
  • A vast network of 210 cities gives businesses scope to target a large audience.
  • Language diversity is possible so its beneficial for smaller business houses to make an impression.
  • Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
  • Creation of taglines and jingles gives the brand a unique distinction.
  • Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
  • Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders.  For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.

Posted on

The great response recieved by Escee Infrastructure Pvt Ltd for its new product ” KRISTAL SALT” , through Radio Advertising.

kristal-salt

Escee Infrastructure Pvt Ltd  cultivate salt in 1600 acres of their  own art Refinery is situated near Tuticorn, Tamil Nadu. Their annual production hovers around 100, 000 tons per annum. They are also suppliers of  raw salt to chloro alkali industries.

They manufacture 3 types of salts- Iodised Edible Salt, Industrial Grade Salt and Industrial Grade Salt. Escee recently launched its Iodised Edible Salt, “KRISTAL” in Chennai.  They required an excellent media plan to launch their product.   On research it was seen that Chennai crowd had great radio listenership base.Based on listenership, Chennai is the fastest growing market among the metros. Today in Chennai, radio penetration has reached a level of 75 per cent and growing.

Based on the figures Escee Infrastructure chose radio advertising for their brand ,”Kristal” in Chennai Market.

Goal

Brand Awareness – educating the mass about the product and its purity.

Approach

Research: The major challenge that we analysed was how they could reach out to local customers, who tend to purchase leader brands like:Tata Salt. Making people shift from their loyal brands was the major challenge. So, we decided to target mothers, and make them concerned about their child’s iodine needs. Thereafter striking a balance to this cause of concern with the product as the ultimate solution. The client required to continuously hammer their customer minds. This meant advertising in large number of spots per day in leading radio stations.The Indian Readership Survey (IRS) results confirm Radio City 91.1 FM as the third most popular and the fastest growing FM station in Chennai. So, Radio CIty was chosen to AIR the Ad.

 Media planning and Media buying

-Geography: Chennai

-Demography: Women between the 30-45 age group

-Radio Station: Radio City

-Language: Tamil

-Radio ad duration: A 30 Sec Ad was run for 47 times per day for 15days

-Radio ad types: Jingle was aired during the prime time arousing motherly concern about their child’s diet needs.

-RJ mentions were 2/day for 15 days were added to inform listeners about the concern of iodine deficiency in children and its adverse effects. Also directing them to use “Kristal Salt” to combat the issue.

-Associate Sponsorship Plan for 5 sec 6 per day for 15 days was played to increase the campaign impact.

-Ad timing: Target audience everyone living in Chennai, Ads were played during prime time ,catering to all categories, from 07:00-12:00, 12:00-17:00 and 17:00-22:00, as this time span captures these time slots experiences the highest listenership base.

Creative

A jingle was designed by a co-partner Jingle India based on the ad script provided by our client. The jingle was a melodious piece of work directly connecting the event to the audience in a child’s voice.

Results

  • The campaign was very successful, the company was delighted with the customer response.
  • Most of the retailers had approached the company for business.
  • Such great response in the first month of the campaign, made radio advertising unavoidable for the company. They now plan a monthly campaign on radio.

For assistance contact Jacqueline Paul at 03340311140 or radio@releasemyad.com. You can also vist our website releasemyad.com.

Posted on

How Radio Advertising helped in effectively promoting IIMM in Mumbai ?

IIMM

Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.material -management-student

GOAL

Notify Events– To increase student enrollements

  • To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
  • To increase student base of  the particular academic year.

APPROACH

Research: The major challenge that we analysed was how to convince students that  supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .

Media planning and Media buying

-Geography: Mumbai

-Demography: Students aspiring UG and PG courses of  (18-25) years

-Radio Station: Radio City

-Language: English

-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days

-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show  brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best

-Ad placements: Target audience being students we featured the ads from 7am  to 10 am  and from  3pm  to 6 pm  as this time frame had the highest student listenership base.

Creative Development

  • Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
  • Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.

For details contact  Jacqueline Paul at  03340311140 or  jpaul@releasemyad.com. You can also visit our website ReleaseMyAd.fm .

Posted on

How Radio Advertising Helped Ethnicity in Promoting Social Cause across Pune?

Ethnicity

Ethnicity, is a place where you can find everything Indian! It is a unique concept, an attempt to go back to our roots and create a niche category of ethnic and fusion wear, handicrafts, jewellery, home décor, accessories and gifts. Future Groups new concept of ‘Ethnicity’ is aimed at providing a space for smaller Indian brands and ethnic products. ethinicity-store

Ethnicity is targeted at the aspiring urban Indian consumer who is looking for exclusive ethnic product-mix during marriages and festivals.

• Ethnicity celebrates Indianness through its diverse designs and products.
• It showcases a wide range of brands from across the country.
• At Ethnicity, one gets the best and the very latest of the Indian ethnic and fusion brands.
• It offers a vast array of products under various categories including fashion, home decor and handicrafts.

GOAL

Brand awareness – educating Indian women about traditional Indian Handicraft and pull customers towards their brand.

Generate Buzz- social cause with “share some light “ for donating old clothes at Ethnicity store in listener’s city and help less fortunate children suffering from heart ailments.

APPROACH

Research: The major challenge that we analysed was how they can reach out to local Indian customers. Many of their customers are women, so they can easily collaborate through radio to enable reach in a more cost-effective way. The USP of the campaign was it wanted to cater to women and Indians at large to contribute to the social cause as well as remember them as a friend. Our assistance was focussed on placing their ad at the right time, at the right place with right message.ethinic- jewellery

Media planning and Media buying

-Geography: Pune

-Demography: Women between the 18-35 age group

-Radio Station: Radio City

-Language: English

–Radio ad duration: A 25 Sec Ad was run for 12 times per day for 15days

–Radio ad types: Jingle was aired during the prime time urging people to share and help the underprivileged with their social cause link specification.

-RJ mentions were 1/day for 15 days were added to inform listeners about the cause and requesting them to participate in a big way.

-1 RJ Links was provided to one of their leading store outlets in Pune.

-Associate Sponsorship Plan for 5 sec 6 per day for 15 days was played to increase the campaign impact.

-Ad timing: Target audience everyone living in Pune, Ads were played during prime time ,catering to all categories, from 07:00-12:00, 12:00-17:00 and 17:00-22:00, as this time span captures these time slots experiences the highest listenership base.

Creative

A jingle was designed by a co-partner Jingle India based on the ad script provided by our client. The creative jingle was a melodious piece of work directly connecting the event to the audience.

In the contests plan ethinicity store discount vouchers were distributed to the winning callers.

RJ mentions provided details about the cause and requesting participation from the listeners.

For further assistance, contact  Jacqueline Paul at 03340311140 or you can email at  jpaul@releasemyad.com.

You can also visit our website ReleaseMyAd.fm.

Posted on

Radio Advertising acts as a great support to e-commerce business- Knowlarity Communications.

knowlarity

Knowlarity Communications

“Pioneers of business telephony services on cloud “

They help business organisations in their telephony operations to increase productive and to decrease cost. It provides flexible, efficient & cost effective alternative to traditional telephony solutions available in India. We enhance the productivity & efficiency of their workforce by enabling agile mobile solutions to

They provide mobile solution that gives freedom from a desk bound telephony solution to manage your business from ground.cloud-computing-security

Goal

Generate buzz

  •  Seeks to bring affordable service at the doorstep of every small and medium sized business organization in India.
  • To bring about comprehension about Cloud based services which gives businesses the power of comprehensive marketing, sales and customer outreach on a single platform.

Approach

Research:  Awareness about cloud based services already existed we need to buzz Knowlarity Communications excellence in the particular field. We wanted to put them in the right place, at the right moment, when customers are receptive to their messages. As to where we could intersect their target customers as customers go about their daily routine. Our solution involved getting best economies of scale for the client.

Media planning and Media buying

-Geography: Delhi

-Demography: SME’S

-Radio Station: Radio One

-Language: English

–Radio ad duration: A 45 Sec Ad was run for 7 times per day for 7days.

Knowlarity communication’s Buzz did not have to be expensive, but it does need to stand out. So, we planned a short campaign of 7 days with long ad duration of 45 sec , where all relevant information could be delivered to the audience.

-Radio ad types: Voice-Over was aired during the show- Good Morning Delhi  hosted by RJ Chris and Delhi Drive by Melbin. These  shows  featured  latest city updates and news, inducing a great proportion of working class to tune in .

-Ad placements: Target audience being students we featured the ads from 8 am  to 11 am  and from  6pm  to 9 pm  as this time frame had the requisite working class listenership base.

 Creative Commercial

  • Voice over were designed to emphasize the brand name and with main focus on cloud based services, a great support to business enhancement. It was an informative ad.

cloud-computing-technology

For further detail you can log on to ReleaseMyad.fm.

You can also contact Jacqueline Paul at jpaul@releasemyad.com or 3340311140.