Big FM |

January 18, 2019January 18, 2019

Five Reasons Why You Should Advertise in Big FM

Are you confused which radio channel would promise you significant returns on advertising?
Worry not, because the answer is very simple. Big FM is the ultimate platform to advertise in!
Here are five reasons why you should consider advertising in Big FM:

Big FM is one of India’s top radio networks having a total of 45 stations nationwide. It has massive reach covering nearly 1200 towns and 50,000+ villages.
It is well-known to the mass because of its tagline ‘Suno Sunao, Life Banao’, thus proving to be beneficial for several advertisers.
It has established a presence is some of the most popular cities, such as Bangalore, Chennai, Hyderabad, Mumbai and several others.
Big FM offers a wide variety of advertising options to its advertisers. Some of these include:
- Radio Commercials: It happens to be the most basic form of advertising. Selected slots are available to advertisers for playing their ads for promotion.
- RJ Mentions: RJs, especially the ones with a huge fan base, can impact a brand to a great extent. Listeners are highly influenced by the RJ’s approach to a particular brand. Therefore, it is essential to choose the right RJ.
- Sponsorship Tags: You can sponsor radio stations’ programs in order to facilitate brand awareness. This often builds a positive brand association within the listener’s mind.
- Contests: One of the best ways to make your brand come alive is to hold contests inclusive of rewards, which would in turn actively engage listeners.

Another important reason to advertise here is the flexible time slot. From morning to late night, you can choose to run your advertisement anytime.

Now, the next important question, how to go about it?

It is very easy. You can now book ads in Big FM under any format through releaseMyAd. releaseMyAd is India’s largest ad booking platform serving customers since 2008. We are in close partnership with top radio channels, Big FM being one of them. Our motto is to make advertising on any channel for all, and so far, we have tried to achieve it by launching a complete hassle free online booking portal.

Furthermore, you can customize your own ads and leave the planning and monitoring to us. We also offer visibly pocket-friendly rates and various discounts to our advertisers.

So, go ahead and instantly book your ad!

October 24, 2017October 26, 2017

Book Big FM Ads at Lowest Rates through releaseMyAd

Big FM is the leading radio networks in India owned by Reliance Adlabs. This channel has a presence across 45 cities in India and has a listener-ship base of over 4 crores. Big FM is broadcasted from major cities in India namely Delhi, Mumbai, Bangalore and Calcutta. It has a strong brand presence throughout the country so advertising in this platform can help every kind of advertisers to reach out to their target market instantly.

Big FM broadcasts programs for people of all age groups and reaches out to different demographics with their unique shows. So Big FM ads can help you to target specific groups by choosing a programme slot that their target audience listens. Radio advertising is the most effective method of advertising in India. It has amazing reach, ease of access which has resulted in the widespread popularity of this medium.

Radio is one of the most cost-effective modes of advertising in India so advertisers prefer this medium for advertising. Despite being one of the biggest radio networks, Big FM offers advertisers standard rates of air-time. Big FM ranks high in the wish-list of potential radio advertisers because of the following factors:

Big FM covers over 1000 towns and 5000 villages too
Big FM covers 45 major cities that include the top metropolitans in India
Big FM enjoys a weekly listenership of 4 crore
They have won several accolades and awards for their services
Big FM provide you with the industry’s best rates

In Big FM advertisers can book ad campaigns in different cities. We provide various ad options like radio commercials, RJ Mentions, sponsorship tags, contests etc.

In 2008 releaseMyAd was founded with the idea of booking ads online in various ad platforms which includes newspaper, radio, television, theatre, and internet. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help. Even if you face any kind of problem while booking, our executives will assist you. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorized by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: The ad booking process through our portal is very simple; it will take only a few minutes to book your ad in the radio channel. So follow these 3 steps below for booking big FM advertisement:

Visit our portal and select Big FM channel. After that choose any of the advertising options like Radio Commercials, RJ Mentions, Sponsorship tags, Contest etc.
Next, you can select the city, ad length and campaign duration
To initiate the media negotiation process, you can send us your ad requirements to receive lowest ad rates. After getting the discounted rates from us, you can proceed to make the payment online to confirm your ad booking. Once we receive the payment we will make your ad campaign Live!

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

January 6, 2016March 28, 2019

Mumbai Startup reaches out with vibrant radio ads

TASKBOB, the Startup

TASKBOB is a hyper-local home service provider functioning out of Mumbai. Their name is an inspiration and ode to the 90s cartoon character “Bob, The Builder” who helped others by fixing their home requirements. Whether you need a cleaning maid or a chauffeur, a plumber or an electrician, TASKBOB is sure to send one trusted help at the stipulated hour.

TASKBOB concentrates on the three most hapless points for the customers – delays, poor quality and lack of price transparency. The ‘startup’ aims to streamline the whole process; right from locating a serviceman to guaranteeing the service and your safety via a mobile app. TASKBOB only sends personnel after their thorough background checks, so you can relax.

Thus, you are guaranteed high-quality on-demand service at scheduled time.

TASKBOB – the need for advertising

TASKBOB launched its services from Powai. After its success, TASKBOB wanted to spread its wings in Mumbai. Its expansion plans could only be buoyed with a strong advertising campaign that would write its name across the Mumbai horizon.

TASKBOB & releaseMyAd

Being a startup itself, releaseMyAd discerned requirements of TASKBOB easily. This understanding coupled with our experience in working with other start-ups led us to win the race for the TASKBOB account.

But there was a catch with TASKBOB. They expected the ad to attract more people like cleaners, drivers, cleaning maids etc. to connect with them as well as customers. Basically, they wanted to notch the demand and supply side both with this one ad campaign.

The Target

Our primary target consisted of people of Mumbai who needed quality services for home requirements. TASKBOB as an organisation looked forward to replacing the way people got their plumbers, electricians, and other repairmen. They also supplied maids and drivers. We identified soon that TASKBOB catered to people who were tech-savvy. Thus, we decided on the working class people in the age group 20 to 60.

Our main target were bachelors living alone who had no time for cleaning and homemakers who were harassed with the infrequent ‘kamwali-bais’ as the customers. Also, we tried to get as many skilled labourers to join us.

Choice of Media

As we were trying to reach a sizeable chunk of the population, especially homemakers and bachelors and people with low income, we picked up radio ads for Mumbai ad campaign of TASKBOB. Our choice was based on the following

Radio is cheap as it requires no subscription amount to enjoy it. Also, with radios being a part of smartphones their availability has increased.
Radio has an omnipresent quality to it. There is no escape from a nearby radio station playing.
The people we were looking to target especially on the supply side were more prone to using radios while working.
Also, homemakers and bachelors are known to spend quite some time on flitting across each station.

The releaseMyAd Strategy

Once we had TASKBOB onboard our experts began a thorough research of the Mumbai airwaves. We picked the following radio stations for our purpose:

Big FM
Fever FM
Radio City
Radio Mirchi
Red FM, as most of our targets tune in these stations of Mumbai.

The Ad Creative

We got a pleasing ad made for TASKBOB that invited skilled labour to associate with the company, promising them, decent payments and respectful careers. On the other hand, this creative also cited the benefits of hiring repairmen and helpers from TASKBOB. The ad was made in Hindi so as to reach the most number of people.

Media Plan

We began our ad campaign with RADIO CITY in June. We played the ad for 9 days at a stretch and with increasing frequency. Our 10 seconds ad was played for twice daily in the first four days and then for 3 days we played the ads four times daily. In the last two days, we played the ad 6 times daily.

In July, we began a more aggressive campaign employing all the other radio stations chosen for the purpose. On BIG FM, we played ads for 17 days, 10 times daily. FEVER FM and RED FM were not far behind with ads being played for 15 days. RADIO MIRCHI had a slightly longer run with 20 days of advertising.

Our almost month-long ad campaign encompassing June and July soon gave positive results to TASKBOB.

Impact on TASKBOB

TASKBOB soon reported us about the record number of skilled people wanting to join their workforce. Also, they started getting more order confirmations and leads. Their percentage of services sold increased substantially.

For successful advertising campaigns, you can contact releaseMyAd at 09830688443 or write to us at enquiry@releasemyad.com.

April 20, 2015March 28, 2019

Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

Discounted and negotiable rates for radio advertisement.
Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
A vast network of 210 cities gives businesses scope to target a large audience.
Language diversity is possible so its beneficial for smaller business houses to make an impression.
Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
Creation of taglines and jingles gives the brand a unique distinction.
Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders. For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.

November 21, 2014March 28, 2019

How to advertise in Big 92.7 FM via releaseMyAd

92.7 Big FM is India’s largest growing radio network, and has a wide reach that is paralleled by no other radio station in India. Big FM has established themselves as one of the top radio stations due to the innovative nature of their programs. They have a wide appeal among all strata of society. As a result of their popularity and extensive listenership, they have outdone most of their competitors as an advertising platform. Advertising on Big 92.7 FM is as easy as is effective.

releaseMyAd is the leading big 92.7 Fm advertising agency which helps businesses to conveniently place their ads in this radio station.Through releaseMyAd, you can get access to the best deals and offers on Big 92.7 FM. Via releaseMyAd, you can choose from a variety of pre-set plans that you can avail.

Step 1: Visit the Big FM page on the releaseMyAd website and select the city where you want your ad campaign to air

The first step in the process of booking your ad campaign involves choosing the city of your preference from among the 44 cities where Big FM has broadcasting stations. Choose the city of your preference.

Step 2: Choosing your Plan

Upon choosing your city, you will be redirected to a new page which will present you with 3 different plans. The 3 plans and their details are as follows:

Plan	Campaign Duration	Ad Duration	Ad Frequency
Quick Burst	7 days	15 seconds	7 spots/day
Super Burst	15 days	15 seconds	7 spots/day
Effective Reach	30 days	15 seconds	7 spots/day

The cost of each plan will also be mentioned on the same page. Choose the plan which suits you the best. You can also customize your own plan, by tweaking the ad duration and ad frequency options. You can opt for up to 15 spots per day, and you can extend the duration of your ad to a minute.

Step 3: Compare Big FM with other Radio Stations

Once you choose and select the plan that is ideal for your ad campaign, you will be presented with a table that incorporates the rates of all the radio networks available in the city of your preference, for the same plan that you have chosen. Compare the rates of the various radio networks and decide which radio station you want to opt for.

Step 4: Select what time of the day you want to air your ad

The next step involves choosing when you want your ad to be broadcasted. The two options available are:

Prime Time ( 7am-11am & 5pm-9pm)
Throughout the day (7am-10pm)

Prime Time is usually the term given to the time period a station experiences maximum traffic. In India, for radio networks, Prime Time refers to 7am-11am, and 5pm-9pm.

Step 5: Choose Dates

Choosing the dates for your ad campaign is a very important step in this process. This step lets you tweak the ad tenure, ad duration and ad frequency. Ad tenure refers to the total length in days of your ad campaign. Once you confirm these parameters, you will be asked to choose the exact date when you want your ad campaign to commence.

Step 6: Review Booking Summary

Once you have chosen the date when you want your ad campaign to start, you will be presented with the final booking summary. You can review the location, radio station, ad tenure, and package of your ad campaign.

Step 7: Payment

The final step in your procedure, you can choose from up to 8 different methods of payment. There are a number of online and offline payment options. Once you are finished with the process of payment, you can sit back and relax, and wait for your ad campaign to air.

This marks the end of the booking process. If you have any queries or problems, feel free to mail us at radio@releasemyad.com, or call us on 09830688443.