Garner the power of Star Plus advertising for your brand
Star Plus is the No. 1 Hindi GEC of India. As per the TAM data, Star Plus easily maintains more than a 60% lead over the number two and three TV channels. But this No.1…
Month: March 2016
India Today, the magazine that morphed Indian Journalism
India Today is the pioneer of investigative journalism in India. Launched in 1975, amidst the political unrest of the Emergency period in India, this magazine was the voice of the inflicted Indians. Within two years…
How does Elle Magazine advertisements manage to get such immense response?
Before Elle Magazine came to India, there was no other magazine completely dedicated to fashion and lifestyle. Thus, it was easy for Elle to create a niche for itself in the fashion and lifestyle magazine…
HBO attracts more advertisers with image makeover
“It's Not TV, It's HBO,” was the tagline of HBO, a premier English TV channel in India. The tagline was enough to create a brand for HBO as a niche medium for English entertainment. The…
What makes Movies Now the No.1 English Movie Channel?
When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon…