Radio being a direct response medium has experienced a significant rise in demand of advertisers .Most of the advertisers believe that a long message has better impact on the listeners than a short one.Advertisers need…
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Before starting any discussion about advertising in Malayala Manorama, we must, first look at advertising and the need for advertising in a glance. Our first concern is why do we need to advertise in the…
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There are many brands that are resorting to marketing through radio to reach out to potential customers and clients. It is one of the most popular mode of entertainment in the past decades and has…
