Before starting any discussion about advertising in Malayala Manorama, we must, first look at advertising and the need for advertising in a glance.
Our first concern is why do we need to advertise in the first place? What makes advertisers spend huge lump sums of money on advertisements?
The answer revolves around ‘to garner maximum audience response and attention’.
Advertising is a science! As the Advertiser, you should be aware of what customers want, prefer and ultimately spend on. This helps develop a better mix of Marketing Strategies to achieve your advertising Goals.
Advertisements are perhaps the most effective tool for acquiring customers. While reducing the cost per consumer, advertisers can reach out to millions of customers at once by advertising their product, service, message or idea in newspapers.
Malayala Manorama: Popularity Metre!
Owned by the Manorama group, Malayala Manorama is the most established and popular newspaper in Kerala. As the largest regional language daily in India with maximum circulation in Kerala, it has tremendously influenced the minds of the Malayalam population for over a century. When measured, its popularity metre shows outstanding results. It has a readership of over 97 lakhs and an incredible circulation of 21.49 lakh copies in India and Gulf region. According to the Audit Bureau of Circulations (ABC), it is among the top 5 newspapers of India, competing with TOI, HT, Hindu and Dainik Jagran. It has surpassed the boundaries of ordinary news reporting and reflects objectivity in its journalistic style in true sense.
Why choose Malayala Manorama to book your advertisement?
“The brand that builds brands” is what they define Malayala Manorama as. Being the single relevant advertising medium across Kerala, the newspaper has created an influential niche for itself as the most read and popular newspaper in its target region. The newspaper publishes several other supplements like:
- Entertainment
- Recruitment
- Women Special
- Yearly books in five languages ( English, Hindi, Malayalam, Bengali and Tamil)
- Festival Editions-Onam Annual and Thiruvabharanam
The newspaper assures vast array of readers, thereby assuring relevant responses to advertisements. You can choose any of the above supplements to book both classified and display ads. Also, due to a local audience in Kerala, it provides vast exposure to classified advertisers at highly competitive rates.
Booking your advertisement with Malayala Manorama ReleaseMyAd :
Booking a Malayala Manorama advertisement is simplified into just 3 steps. As an internet literate advertisers can now choose to book, compose and publish your ad online. With Malayala Manorama@ReleaseMyAd, it is much more convenient to choose the category under which you intend to book your ad. The website will guide you on choosing the most economical offers for your ads. If you wish to design your advertisement to make it more responsive and attractive, the website offers you online sample templates. You can use them to design your ads with images and designs.
