9XM- From a Channel to a Brand
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied…
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied…
So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in…
A mix of music and fun, Channel V is one of those channels that takes its target group very seriously. Launched in 1994, Channel V is the brand name for multiple international music television networks…
The brand Bindass has become synonymous with empowering and inspiring the youth. And, Bindass Play was launched in October 2014 to extend the ‘Bindass’ brand. Disney India replaced UTV Stars with Bindass Play, a Music…
Music channels in India were known to be a prerogative of Young India before Sony Mix came along. The musical offering of Sony Mix changed all that. From teenagers to homemakers, from young corporates to…