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February 25, 2016March 28, 2019

5 Ways a Media Buying & Planning Agency Optimises Your Investment

media-buying-and-planning-agencies-optimise-investment

So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in place but you still can’t shake off that feeling of whether you will optimise your ROI or not.

If the above feeling sounds familiar, then welcome to the world of every business owner, marketer or just about anyone who’s looking to invest in brand awareness.

Not only should the executing steps of a campaign be well thought out but going an extra mile and dividing the stages of execution pays off much more than one can imagine. And this is exactly where a media buying and planning agency steps in.

So next time, before words like “budget”, “investment” and “returns” start to haunt you; just take some time to think about how a media buying and planning agency can add to your plan.

Specialised Service

If you are a start-up or a small business owner it will be often at your financial detriment that you will hire an in-house marketing team. Delegation and departmentalisation do not take off immediately and comes at a cost. Apart from providing your marketing personnel a minimum industrial level salary and benefits (which could be a lot if you are just starting up), you will also have to systematically align their goals with your company’s goals; a process which is pretty obscure during the initial stages of development. A media buying and planning agency can remove this confusion by providing you with a guided direction mapped out to a specific time frame. By entrusting your operations to such specialised firms you create enough space for your company to grow smoothly.

Low Costs

Given that media buying and planning agencies work with multiple media houses, they are in the path of providing them with a consistent and substantial amount of business. The smooth and quantitative flow of business going out of the agencies to the houses ensures a harmonious relationship between the two. Thus, MBPAs are in a position to negotiate with prices and are eligible for subsidies on account of bulk media provision. Choosing to route your media plan through them will ensure you a much lower cost than if you approached a media house directly.

Saves Time

Handing out your requirements to an MBPA saves you a great deal of time and leg work. It is often the research, the groundwork and experimentation that takes up a lot of time and elongates the decision-making process. A media buying and planning agency takes over all these aspects including the logistical elements of meeting the representatives of the media houses, holding meetings with them, ensuring smooth coordination, etc. Having these major responsibilities being taken care of by a team of experts provides an extent of comfort and ease in your company’s operation.

Effective Planning

Media buying and planning agencies are thorough when it comes to recognising and matching products to platforms. They have an in-depth understanding of important campaign planning components such as target groups, types of media, reach, campaign duration etc. For example, your product is a budget smartphone and you want to advertise it through a television commercial. Given that you have a creative ready, an MBPA will help you out by –

Recognising your target audience.

Channel selection based on your target group’s TV viewing preference.
Hours (prime or non-prime or a combination of both).
Show selection.
Spot duration.

And much more.

Moreover, since MBPAs work with a variety of media outlets, they recognise which medium drives the most growth and, therefore, are in a better position to suggest an appropriate media mix depending on the campaign requirements.

Follow Up

With MBPAs, it is not the end once your ad goes live. They follow up by providing you with a detailed and ingrained report of your ad’s performance and also keep the options of tweaking the media plans as and when necessary during the planning and even after its release. Moreover, these agencies have a team of media specialists who are always approachable and ever ready to guide you on the campaign’s path right from its inception to its end.

Be it a small business or a start-up, no matter the size of the company, it is hard for a business owner to plan, organise and execute an effective media campaigns at all times. That’s why it is smart to work with a media buying and planning agency that knows the ins and outs of the industry to generate best results.

For such specialised services visit our website or contact our experts at enquiry@releasemyad.com. You can also give us a call at 09830688443.

April 24, 2015April 29, 2015

The A-Z of Remarketing Ads

The basic necessity of an internet ad agency is to reach their target audience or to capture prospective consumers in every way possible.Remarketing is a tactical process of tagging the visitors of a particular website and targeting them with the same content once they migrate to some other website.This is a re engaging process achieved through online advertising which helps the business convert the minds of the prospect consumer to come back and make a purchase.

Remarketing is an indispensable tool which helps potential buyers to actually go ahead and make a purchase.Usually people visit websites with the idea of purchasing some stuff,however they might just surf some products and not make an actual purchase.The reasons can be numerous,but a basic reason for such behaviour is that they find it better to compare before buying.The banner display ads which accompany the user to the different websites is responsible for the change in the buying behaviour of the user.Online ad agencies such as releaseMyAd are specialists in the Remarketing process with their google certified technical team and a strong digital base.Its various PPC tools such as Keyword planner,Negative keyword detector,Keyword cost estimator, help create proper and cost efficient campaigns.Through releaseMyAd the advertiser can strategically place their contents for prospective buyers via dazzling display banner ads.Remarketing is a process of not losing track of the potential customer.The Remarketing process can be explained through this image:

Remarketing is of utmost importance at this age of digitalization.Pursuing a customer may seem like intervening his personal space,but if the result ends in purchase it can be deemed worthwhile.To start your Remarketing campaign through releaseMyAd call us on 09038015241 or mail us at online@releasemyad.com.

April 24, 2015April 29, 2015

In-House Advertising- A Liability to Business Houses?

A business blooms only when it achieves maximum exposure.Advertising enhances the reputation of the company significantly.In-House advertising is a process of product promotion undertaken by the employees of the same business house.They do not outsource any work to external advertising agencies.This helps them command creative control over the product as well as in cost cutting.So its a vital decision for companies whether to go for In-house advertising or seek help of external sources.

In-House advertising may have its benefits,but its shortcomings outweigh the positives easily.If the negatives are discussed in detail we can have a clear idea as to why it can be a liability to any business.

Difficulty to conceptualize the product:A major roadblock faced by In-House ad agencies is that they may tend to have difficulties in conceptualizing the advertisement and the target audience.Since the creation process will take place inside the company itself,its difficult for their creative team to realise the specific reach they need to have and the kind of taste their target audience possess.So they may have problems chalking out plans to target the general audience.
Lack of Vision:An external advertising agency gives the business a new perspective.This feature is missing in In-House advertising as the creative team develops the product in accordance to their company’s taste.There is a lack of freshness to the product.And most importantly its difficult for them to think outside the box as their mindsets are completely based on the working trend of the company.
Miss out on Important Contacts:The major work of In-House advertising is done within the norms of the organization.This increases the chances of businesses missing out on important and established contacts which can further make the business more efficient.External ad agencies have a sound knowledge and are in touch with various brands and advertising houses,this gives them an edge over In-house advertising.
Necessary skills of personnel may vary:The creative staff of external advertising agencies have a better know-how about the latest market trend and possess an in depth knowledge about the business prospects.Its a high possibility that the personnel of In-house ad agencies may not be well acquainted to PPC management.Training the staff as well as hiring new PPC professionals require additional funds to the business.So it can prove expensive.
Beneficial only for Large businesses:In-House advertising is mostly feasible for larger,well settled businesses as they can endure the element of risk.For smaller businesses its feasible to go for external advertising agencies as their first priority is to make a strong impression in the minds of the audience.Thus,its a one sided affair for companies.

Its not that In-house advertising is a negative form of advertising,however its limitations can make it a huge liability for any business house.Since advertising is so important for businesses,a prompt selection will lead only to the success of the business.Keeping these facts in mind,Businesses can make an even smarter selection by going for an Online advertising agency by the name of releaseMyAd.It provides online solutions through Search engine advertising,Remarketing,Display advertising.For your one-stop advertising campaign please mail at online@releasemyad.com or contact us on 09038015241.

April 18, 2015April 29, 2015

A ‘know how’ on posting ads in newspapers with releaseMyAd

Newspaper advertisements can literally make or break the reputation of a company. Naturally it is crucial to choose the advertising agency wisely. Since a lot of money is put behind one advertisement, companies obviously hope to acquire the maximum value for their money. Although the process of booking an advertisement may appear to be simple, it proves to be quite daunting most often than not. While a simple print ad can successfully convey an idea, a very embellished ad might fail to suite the purpose. Advertising agencies have a huge responsibility towards the companies they serve as one wrong step on their part can seal the fate of their client’s business forever. Therefore, before placing complete trust on an ad agency, a little research becomes absolutely necessary.

releaseMyAd is one such reputable advertising agency that books advertisements across four media verticals- namely newspapers, radio, cinema and the internet. Acknowledged by the Indian Newspaper Society (the cardinal governing organisation for all sorts of media advertising), releaseMyAd has built for itself a permanent space in mostly all the top notch media hot spots. Since large advertising agencies cannot be afforded by everyone, small companies often remain unsuccessful in promoting their business. Here is where releaseMyAd intervenes to assist small local companies to achieve their desired outcome. Catering to the advertising budgets of different organisations, releaseMyAd pays equal attention to all kinds of advertisement campaigns, irrespective of their size and content.

Here are a few factors to keep in mind while advertising in newspapers:

The nature of the paper– Starting from regional to nationally renowned periodicals, there are various newspapers that one can choose from. Local newspaper advertising costs will obviously be lesser than advertising in leading dailies like The Telegraph or Times of India. Further queries about expenses to post ads in newspapers can be solved by the rates provided at the website of releaseMyAd.
The type of ad– This is the most important part when it comes to booking an ad in the newspaper. Advertisements are of three types:

1. Classified text ads– these ads are the least expensive. Their cost is decided according to the number of words there are in it. Classified text ads are generally plain and follow the black and white colour code.

2. Classified display ads– these ads are rich in colour and often use pictures to increase their attractiveness. They also allow the clients to decorate them according to their own will. These are definitely most effective due to their visual appeal.

3. Display ads– these are the most expensive ads to post in newspapers as they mostly bank on colourful images and clever positioning. The sizes and features of this type of ad are quite flexible and the prices vary according to that.

How to choose the type of ad- For a business to promote itself successfully, the type of ad needs to be opted carefully. So it becomes important to analyse which advertisement layout will suite the content being posted best. For example, an advertisement about real estate needs to be designed under the classified display ads or display ads section. It will definitely not elicit good responses if posted under classified text ad section. Similarly, one should not unnecessarily post expensive ads that use up a lot of space if the content is really simple.

Hopefully, this article answers questions like how much do newspaper ads cost. For more information, visit releaseMyAd.com.

March 18, 2015November 24, 2015

Your guide to low cost advertising in Newspapers

Every smart business owner is aware of the fact that advertising is indispensable to the success and escalation of his company. But the question remains, where to start from? It’s challenging, and many times, not even practical enough to spend this time away from the day-to-day operation of the business. All this led to the formation of advertising agencies—to help pull everything together into cohesive, ingenious campaigns which are timely and properly executed and helps to reach the potential customers.

Advertising and marketing of a business is an investment and not an expense which people generally misinterpret it to be. Spending wisely and tactfully is implied for the businesses in that case. One major factor which comes in mind then, is the fact that if the businesses hire advertising agencies, the agencies in most of the cases get to decide the budget as well.

The business owners are eventually confronted with a serious dilemma—how to advertise, in which advertising medium, and which is the best deal for each rupee spent!

So, here, we give you some of the tips, the business owners need to keep in mind, while planning a newspaper ad campaign for their businesses:

Instead of a one-time big splash ad, be consistent with frequent small ads that work.
Advertising consistently in classifieds does wonders at times. These ads may draw more customers than more expensive display ads.
It is advisable to try & reduce the size of the ad. Going with small ads leads to more small ads which normally pull added customers. It’s way better to be there every day with small ads than every month with one big one.
Message is always more important. Message is the hero of the game here. Don’t try to produce ads that win awards, instead to produce ads which sell. The simple ads with a clear cut message can do wonders.
An editorial style Ad is highly recommended. These are ads that look like actual stories in the newspaper. A great Headline adds hugely to it, leading to double the people reading the news.
It is always best to give the customer more than promised and more than expected. Make sure the message of the advertisement is not lost in an attempt to make the ad look “Larger than Life”.

Here are some of the basic strategies one should adopt for successful advertising:

Newspaper- Advertising — Example of A Newspaper Ad with a clear message

A good advertisement needs to have a clear consumer benefit.
That benefit or solution should be such that it is wanted by the consumers
The benefit or solution must be distinctly communicated through advertising.

As one English idiom goes, “You cannot see the forest for the trees.” when one is involved in the business day in and day out, it is practically impossible to keep track of every development on the advertising front. ReleaseMyAd does that for businesses. When advertising via ReleaseMyAd, everything remains in the hand of the advertiser. From the choice of the newspapers to advertise in to the duration of the campaign everything is decided by the advertisers. What releaseMyAd does is to assist and help where & when required. The best part being that the budget remains in the advertiser’s hand. The facility of viewing the ad rates of the different publications, the different categories, the various newspaper packages, the promotions & discounts one can avail, every detail is given on the website. The business owners can in fact easily plan their campaign according to their exact requirements via releaseMyAd.

For booking an advertisement in newspapers or designing your ad campaigns reach us at 09830629298 or log on to www.releasemyad.com. We also have a complimentary Live Chat support for all its visiting users.