How is Ad Content Critical in making your Newspaper Ads Stand Out?



Are there any special points one needs to consider while composing category specific ads?

Ad content is a very important element for ad booking for newspapers. Moreover, category selection helps in generating relevant responses to the advertisement. Below are some of the details of important categories and the importance of ad content for such ads:

Matrimonial: The most important requirement for a matrimony ad is to specifically mention whether the ad is for a Groom or a Bride. Matrimonial ads require important information as age and height specification. Educational qualification and income details within ad text also enhance the proper response. Most people who are caste or community specific provide such details within the ad to get correct response. For reviewing Matrimonial ad samples, you may visit:

Property: For Property ads it is essential to specify whether the property is for Sale or for Rent. The ad content should mention whether the property is for residential or commercial use and whether the property is a building or a plot of land. Inclusion of proper details about the property helps generate appropriate responses from prospective customers. To refer to property ad content for newspapers, please click on:


Recruitment:  Recruitment ads published in newspapers should consist of proper job descriptions and specify the job opening for which there is vacancy. It should also mention the details about the necessary academic qualification for the opening, relevant experience, if necessary & a brief sketch of the organization. Recruitment ads should highlight the lucrative offers and benefits offered by the company to attract maximum job seekers. For more insight and examples of recruitment ad matter for newspaper advertising, visit:


Business:  Business ads require proper description of the product or the services offered by the advertiser or the organization. Featuring the special business offers in the ad content increases responses received for the advert. Business Ads often require creative help when launching ad campaigns for promotional or branding purposes. Get a better look at the Business Ad Content through ad samples available at t:

EducationAds related to private tuitions, academic institutions, coaching classes, schools, admission notices etc. are published under Education category. The ad matter should clearly describe the subjects / courses offered by the education establishment as well as specify if there are any additional services, special co-curricular courses provided by the institute. Mentioning such details ensure maximum relevant student responses. Examine the education ad matter for newspaper ads with the help of education ad samples at:



These are some of the category specific guidelines that are to be considered while composing the advert to make it stand out and be more effective. But the most important part of any ad matter is the contact details of the advertiser for further communications and relevant response rates. Advertisers should always remember to insert necessary contact details within the ad content.

Another important point to be considered while booking an ad is to select the correct ad release dates, well in advance. More importantly an advertiser should always target the correct region by selecting the appropriate newspaper edition and correct ad category.

Author’s Bio:  The above write-up is composed by one of the newest and most soft-spoken team members Pinky Nandy. She is an essential and active part of the Customer Care Team and takes care of customer queries and after sales issues. She is hard-working and dedicated team member of the CC Team and working long hours for helping the customers of releaseMyAd is a “no biggie” for her. We thank her for the informative content provided by her and for the Creative Contribution to our Blog.