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December 14, 2023October 1, 2024

Grab your audience’s attention with newspaper display advertising!

The first advertisement in a newspaper is believed to have been printed in the Boston News-Letter in the year 1704, where an estate was promoted for sale. In the years, and eventually centuries that followed, newspaper advertising has grown to become not just a big business, but a lucrative channel for businesses to advertise their products and services.

As newspapers became popular in the 18th century, advertisements in newspapers became mainstream, and newspaper display advertising emerged as a preferred choice for advertisers. As a result, large, eye-catching advertisements would show up alongside news articles and editorial content, and newspaper display advertisements steadily gained ground as an effective way to attract and retain the reader’s attention.

Display advertising is the type of advertising that makes a message truly stand out. Just as the name implies, display advertisements are ads which focus primarily on using visuals to convey a message.

In newspapers, display ads are the most extravagant types of ads, and they come in varying sizes, with the largest being a full page display ad. Needless to say, the larger the ad, the higher the ad cost.

However, it should also be noted that the size of a display ad is not the sole determinant of its price. Equally important is the page on which the ad is placed. If a display ad is placed on the front page, it will come at a significantly higher price than if it is placed on any of the following pages. The day of the week, as well as the specific city edition of the newspaper are also factors that have an effect on the total ad cost.

The mere ability of display ads to present a message in an eye-catching manner, with visuals, images, designs and colours included, is what makes these ads so popular among businesses. It goes without saying that ads that are visually attractive will have a longer lasting impact on the mind of an audience.

Therefore, if you have a message for your audience, book your display ads in newspaper through releaseMyAd and reach wider! Having been in the advertising industry for more than a decade, releaseMyAd offers you an ad booking platform that is truly unparalleled. Get the best deals, attractive discount packages and the lowest ad rates anywhere for your display ads on releaseMyAd’s platform. Book your display ads today through releaseMyAd and reach wider!

May 11, 2015November 13, 2015

Booking Newspaper Ads in Bangalore is now a cake walk

Although its geographical location is in the scorching southern part of India, Bangalore enjoys a very pleasant climate all throughout the year. The sprawling gardens of this metropolitan city and the shady trees along the stretch of wide roads, imparts Bangalore with a kind of sophistication that cannot be found in any other part of the country. Even before Bangalore became the hub of the IT sector, it was Jawaharlal Nehru who recognised the potentials of the city and called it the ‘City of the Future’. The fact that he was not wrong in his assumption has been fairly proved as the capital of Karnataka became home for several global companies like IBM and Accenture. Bangalore has some of the best and most expensive hotels in the country as hundreds of dignitaries come here for business. Reputed as the most hospitable city, the population of Bangalore has increased in leaps and bounds in the past few years. Naturally such a wide market will have multiple advertising needs. This is where the newspapers play an instrumental role in Bangalore to cater to each and every kind of advertising or promotional requirement the market has.

How do you go about newspaper advertising to meet separate needs of different people?

The reason why there are so many different advertising mediums is because people have varied requirements. Newspapers are such an advertising medium that allows advertisers to post three different types of ads. They are classified text ads, classified display ads and display ads.

Classified text ads are the simplest. These are generally printed in black and white and appear strictly on the classifieds page. The cost of these ads is determined according to the amount of content in them. The categories which are generally booked under classified text ads are obituary, property, travel, matrimonial, astrology etc.
Classified display ads are quite similar to the classified text ads. The only difference is that these ads are charged according to their size and enhancements used.
Display ads are the most expensive. They can be customised entirely according to the advertiser’s wish. These ads are mostly used by big companies to promote their new products or brand name. Display ads are used to book financial, business, retail, education and property ads.

It can be very difficult to choose the right type of ad as there are many factors that different people expect from a single ad. Not everyone is adept at advertising and often find themselves at their wit’s end, trying to figure out how to deal with the issue. This is where releaseMyAd steps into the picture as a boon. This advertising agency has a very skilled team that provides clients with the perfect idea to execute their marketing strategy. Most of the newspapers have the provision of classified newspaper advertising in Bangalore. While for display newspaper advertising, companies generally opt for the newspapers that are circulated all over the country. Some of the main newspapers of Bangalore are:

VIJAY KARNATAKA
THE TIMES OF INDIA
PRAJAVANI
DECCAN CHRONICLE
DECCAN HERALD
MIRROR
THE HINDU
KANNADA PRABHA
EENADU
BUSINESS LINE

To know more about newspaper advertising in Bangalore, please call us on 09830629298 or mail at book+bangalore@releasemyad.com.

May 4, 2015September 20, 2016

Times of India Classifieds & releaseMyAd- A Potent Advertising amalgamation

The Times of India is one of the oldest newspapers of our country. Established on 3rd November, 1838 it now sells an estimated 3.5 million copies every day.

Since it is spread throughout the major cities of India, it naturally ensures visibility of any message. This makes it a wonderful newspaper for providing advertising solutions for businesses as well as other aspects of the society. Owned by Bennett, Coleman& company limited, TOI is the premier publication of the Times Group. The massive readership makes it a hot property among businesses who aspire to make a mark in the consumer’s psyche. It is the best classifieds newspaper in the entire country with its 20 highly specific categories (Matrimonial, Property, Recruitment, Business and Announcement being the most advertised categories).

Classifieds section is a cost effective option in newspaper advertising and TOI provides economical rates for advertising. releaseMyAd, an online advertising agency has direct link with Times of India, thus enabling booking an advertisement effortless. It provides reasonable deals and packages for advertisements published under the classifieds section. Since releaseMyAd is also accredited with the INS (Indian Newspaper Society) it gives enough leverage and credibility to its services. As mentioned earlier, releaseMyAd enables booking of an advertisement through these options:

Classified Text Ad: These are exclusive text ads appearing in their own separate section in the newspaper, these are feasible for matrimonial ads, obituaries, announcements. Due to its low visibility this is a very cost effective option for posting ads. The procedure for booking a Classified display advertisement through releaseMyAd is a step by step process–

Selection of category, location and newspaper package-Here the user has to select the advertisement category, the location where he intends to publish and the newspaper package of their choice.

Composing the Ad– Here the user has the liberty to compose their intended message in whichever way they please. They can design, edit and also decide position of the ad.

Dates and payment– After being satisfied by the above options, the user can choose on the days when the message will be published and make payment via Credit cards/Debit cards, Net banking, cheques and few other methods. The charges are made on the basis of per 5 lines used. Extra lines will incur further charges.

To book an advertisement in Times of India classifieds, releaseMyAd provides users with an authorised booking portal of Times of India for Online Classified and Display Newspaper Advertisement. It also provides various discounts and package deals to businesses that are in need of cost efficient yet effective advertising mediums. It is a wonderful chance for businesses to make use of this amazing medium at such cost effective rates to launch their ad campaigns. For further information please mail us via book@releasemyad.com or contact us on 09830629298.

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April 24, 2015April 29, 2015

The A-Z of Remarketing Ads

The basic necessity of an internet ad agency is to reach their target audience or to capture prospective consumers in every way possible.Remarketing is a tactical process of tagging the visitors of a particular website and targeting them with the same content once they migrate to some other website.This is a re engaging process achieved through online advertising which helps the business convert the minds of the prospect consumer to come back and make a purchase.

Remarketing is an indispensable tool which helps potential buyers to actually go ahead and make a purchase.Usually people visit websites with the idea of purchasing some stuff,however they might just surf some products and not make an actual purchase.The reasons can be numerous,but a basic reason for such behaviour is that they find it better to compare before buying.The banner display ads which accompany the user to the different websites is responsible for the change in the buying behaviour of the user.Online ad agencies such as releaseMyAd are specialists in the Remarketing process with their google certified technical team and a strong digital base.Its various PPC tools such as Keyword planner,Negative keyword detector,Keyword cost estimator, help create proper and cost efficient campaigns.Through releaseMyAd the advertiser can strategically place their contents for prospective buyers via dazzling display banner ads.Remarketing is a process of not losing track of the potential customer.The Remarketing process can be explained through this image:

Remarketing is of utmost importance at this age of digitalization.Pursuing a customer may seem like intervening his personal space,but if the result ends in purchase it can be deemed worthwhile.To start your Remarketing campaign through releaseMyAd call us on 09038015241 or mail us at online@releasemyad.com.

April 23, 2015April 29, 2015

What Does an Online Advertising Agency Do for You?

Advertising is as requisite to companies as water to fish.Ad agencies provide the guiding light for companies to make them stand out in such an competitive market.Businesses need the help of advertising agencies to enhance their image and to make them more approachable.The recent phenomenon of online advertising has generated quite a buzz and is slowly creating a niche for itself.In this fast paced environment the ease of access and functionality of online ad agencies is solely the reason for its high appeal.

Digital media has enlarged the advertising field immensely and online advertising is definitely its ideal partner.The enormous scope of digital advertising opens doors for online ad agencies to apply their trade.One such online advertising agency which is changing the game is releaseMyAd.With its easy accessibility and operation,it is slowly becoming the go-to hub for businesses.Every agency must aspire to provide the best to their clients and that’s exactly the mantra of releaseMyAd. With their excellent offers and services,they are surely clawing up to the top.An advertising agency is successful on the basis of its products,services and efficiency.Online advertising agencies definitely check these boxes when it comes to advertising.If we further elaborate their functions it will be clearer as to why online agencies are so much better.

Advertising and Marketing plan: Online advertising agencies understand the present scenario of virtual advertising and the ongoing market trends.Since every business allots a specific budget for their campaigns,it is important to allocate them well. releaseMyAd provides advertising through three different platforms,Search engine advertising,Remarketing,Display advertising.Our tried and tested marketing plan aims at clearing long and short term goals of the clients.
Social media Marketing: A major chunk of the potential buyers are hinged on social media.Social marketing brings the target audience and the brand closer.We provide social media advertising campaigns through Facebook,Twitter,Google+.This helps us connect the potential buyers to the respective client.It also provides us a substantial audience to project the advertising campaign.
Service Extensions: Every campaign needs to have catchy content and dazzling graphics to lure consumers.At releaseMyAd we provide the service of creative Banner designing for Online display networks and provide excellent Ad copy designing for PPC(pay per click)ads.This enhances brand reputation and ensures a following for that particular client.
Tracking result: Just advertising a product or service is not the end of the process.It is necessary to keep a track on the progress as well.releaseMyAd provides the client the luxury to sit back while we track the performance of the product for them through Facebook Insights and Google analytics. By viewing the customer reactions,number of clicks on the ad,demographics of the audience it gives us a fair picture of the product’s performance and helps us develop ways to enhance it even more.

Online advertising services ensures maximum exposure to the prospective client and the services and value they get from online advertising is immense. releaseMyAd is the perfect platform for online advertising solutions.You can reach us through, online@releasemyad.com or you can contact us on 09038015241.