Display advertising can seem like a cumbersome process for many advertisers, since it involves designing, ad copy, planning the budget and a medium to get the ad published. Deciding the newspaper, if you are sure of the region and kind of audience you intend to target, is quite easy. If you intend to reach out to a well-educated sector of readers in the eastern zone, then The Telegraph is the best answer. This is because, it is highly popular in the cities of Kolkata, Siliguri, Jamshedpur and Guwahati which constitute the major cities of the eastern region of India.
Why Advertise in The Telegraph?
- The circulation of the Telegraph is a whopping 72 lakhs, in spite of targeting only the eastern region of India
- Being a part of the largest publication house-The ABP Group, adds to the reverence and popularity of the Telegraph
- Some of the editions of the newspaper constitute almost 70-75% of the English Daily readership of that specific edition compared to other newspapers circulated in those regions
- Apart from this, the newspaper has several popular supplements which provide advertisers with a much wider range of the appropriate target audience.
Pullouts of The Telegraph
The Supplements of the Telegraph, cover several topics including, Education, Jobs, Kids and Entertainment and even lifestyle, fashion and celeb gossip. Let’s find out details of the different supplements under the newspaper in question here.
Careergraph– Targeted at students and interested parents who intend to opt for higher education for their children, the Careergraph is the most appropriate option for promoting and announcing admissions in schools, colleges, universities, coaching centres and other professional as well as vocational courses.
TT Jobs– Targeted at job seekers, TT jobs is an ideal haven for recruiters looking for educated candidates from specific regions in the eastern zone of India. Consultants, recruiters and human resource officials of the eastern India, consider this supplement to be perfect to reach the candidates with the right skill set.
TT Metro– TT Metro is a popular supplement of the Telegraph, which consists of news and updates pertaining to the new and happening places nearby in the city such as retail outlets, showrooms, shopping destinations and more. It is the ideal Retail pullout by the Telegraph and best suited to serve the purpose of retail display advertising.
T2– T2 is the most famous supplement of the newspaper as it contains news, gossip and interviews of Bollywood celebs. This again is a great platform for brand promotions, announcing showroom launches and retail store advertising.
Popular Display ad sizes in the Telegraph
There are several factors which determine the price of a Display ad in Telegraph as well as other newspapers. One of the main factors which determine the rate of a newspaper display ad is its size. Every newspaper has certain criteria which need to be followed while publishing display ads and the same is the case for Telegraph. One of its rules requires the minimum ad size for the display ad to be 4cm (width) X 4 cm (length) which can be customized based on the need of the advertiser. Certain ad sizes are more popular in this newspaper as compared to other newspapers, such as
8cm X 4cm
8cm X 6 cm
20cm X 12cm
Half Page ad (33cm X 25cm)
Full Page ad (33cm X 52cm)
Custom size (not less than 4 cm X 4 cm)
Now you can also get your ads published instantly with the help of online ad booking portals. One such portal is releaseMyAd-the authorized online ad booking agents of the ABP Group, Times Group and HT Media along with others. To get your work done in just a few simple steps online, follow the instructions below:
- Check out the Telegraph Display ad booking page, choose the main paper or a preferred supplement, location and specify the ad size
- Design your ad with the help of design templates or upload your own design
- Specify the release dates and proceed to make the payment for the same.
You can pay via our online/offline modes of payment. Once the payment is received, your display ad in the Telegraph is confirmed for release. If you need assistance with the booking of your advertisement in the preferred newspaper then you can take the help of our Online Ad booking tutorial. To make sure that the ad is released on the intended date for release, please book the ad at least 2-3 days prior to the preferred dates.