Category: Telegraph

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Widen your audience across Eastern India with The Telegraph advertising!

A relatively recent entrant in the English news media space in India, and a dominant player in the news landscape of Eastern India, The Telegraph is a newspaper that commands a large, loyal and engaged readership in the region. The newspaper was founded on the 7th of July, 1982 in Kolkata, where the newspaper has its headquarters.

Ads in Telegraph Newspaper

The newspaper is owned and published by the ABP Group, which also publishes the highly respected Bengali news daily Anandabazar Patrika. The Telegraph is one of the most widely read English language daily newspapers in eastern India, and the newspaper brands itself as “Unputdownable”. The newspaper has been continuously published in Kolkata ever since its launch in 1982, and it is the only newspaper in India that was launched after Independence to have become a market leader in its region of origin.  

Over the years since its foundation, the newspaper has grown to become the fifth most widely read English language daily newspaper in the country. As of today, it is the most highly circulated English language newspaper in India’s eastern region. It is estimated that on any given day, The Telegraph has more than 4,70,000 copies of the newspaper in circulation on average, being read by a large number of people across the region. The newspaper has become the preferred choice for well over 1.2 million people, and it goes without saying that it has become a household name. In turn, The Telegraph advertising is a lucrative option for brands and businesses to reach out to their target audiences. 

Every single day, The Telegraph brings to its readers all the latest news from the region, the rest of India and around the world. Along with the latest news stories, the newspaper also provides its readers with an assortment of content from a range of topics of interest. These topics include business, sports, science and technology, health, entertainment, culture and many more. Additionally, the newspaper also has sections that are dedicated to editorial and opinion pieces.  

This wide assortment of content makes The Telegraph a newspaper that is perfect for booking your classified ads. Classified ads are highly effective in getting a message across to a target audience, wherever they may be located, and releaseMyAd is here to help you book your Telegraph classified swiftly and seamlessly. 

Book your advertisements in The Telegraph through releaseMyAd and avail of the best ad rates anywhere, made possible thanks to releaseMyAd’s strategic ad placement techniques as well as its strong network of advertising partners located across the length and breadth of the country.

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Know how are the Telegraph Classified Ads are priced!

People often prefer English newspapers for placing classified ads especially in case of some categories such as business, education, matrimony, name change e.t.c. when they feel the requirement of placing it in some regional language newspaper, they choose both. But hardly someone choose a regional paper over an English language newspaper unless there is some specific requirement. Maybe that is because their is a preconceived notion that English-language newspapers are having a better readership quality and quantity. Having this belief, people often go for top English language newspapers and spends extra to place their ad. But let me tell you that smartness is not spending more, smartness is spending wisely. The Telegraph is also an English-language newspaper but it is very much cost-effective keeping the budget of the advertisers in mind. Less expensive doesn’t always mean less amount of circulation. The Telegraph has a huge circulation and readership in the East and North-East locations of India which will absolutely help you to reach your target group of readers.

The Telegraph classifieds have several categories for advertisement which includes Matrimonial, Lost and Found, Obituary, Public Notice, Change of Name, Business, Education, Remembrance, e.t.c.

The two options to choose your type of ad that The Telegraph classifieds give you are :

  • Classified Text Ad – These types of ads are simple text ads which come under classified section as per your choice. The ad appears in a particular classified page in the newspaper. It includes a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and others.
  • Classified Display Ad – These types of ads are designed creative ads which come under classified section as per your choice. Ranging from a variety of categories such as Matrimonials, Recruitment, Lost and found, Vehicles buying or selling, property ads, Change of Name ads and other.

The Telegraph has set its rate chart keeping all it’s advertisers in mind and value their money. The classified ads rate starts from only Rs. 230/115 Chars, which is for Guwahati edition. For Kolkata Edition it costs Rs. 920/115 Chars. 

Telegraph Classified

The lowest rate for Classified display ad is only Rs.33/sqcm. for Ranchi edition. For Kolkata it costs Rs.273/sqcm. To get the entire rate chart of The Telegraph newspaper scroll down and click on the link provided.

The Telegraph Rate Card is no doubt quite convincing for the advertisers. But there is something more convincing for you. releaseMyAd is introducing you a way to book your Telegraph classified ad from the comfort of wherever you are. Whether you are in an urgent meeting or you are enjoying the weekend to freshen up your mind for better ideas, you can now book your ad online in just a few steps. releaseMyAd is the authorized online ad booking partner of The Telegraph who doesn’t charge you any additional commission for serving you with the hassle-free ad booking experience.

For booking your The Telegraph classified ad, click on https://telegraph.releasemyad.com/tariff/Telegraph-Classifieds-Advertisement-Rate-Card. Everything thereafter is self-explanatory. You can choose your ad type confidently and book the ad by yourself if you know your exact requirements. In case you are confused and not being able to book the ad, we can give you effective solutions to decide on and book the ad for you, respecting your time and requirements. For this purpose, don’t hesitate to call releaseMyAd at 9830629298 or you can also live chat with our highly experienced executives by clicking on Live Chat option or Chat With An Expert option.

Now as you know all the details about The Telegraph classified advertisement, think twice before booking your ad. Don’t just book advertisement for your requirement, book smart and cost-effective advertisement in The Telegraph newspaper with the help of releaseMyAd, which is already trusted by many. And releaseMyAd promises you to guide you till your ad comes in the paper and reaches your readers.

Go Ahead, Be Smarter than before!

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The Telegraph Ad Booking gets Simpler via The Leading Newspaper Advertising Agency releaseMyAd

the-telegraph-ads

telegraph-adsFirst published in 1982 by the ABP group of publications, The Telegraph in no time became an unputdownable newspaper with its genuineness and sophisticated dialect. It picked up the notoriety of being the most circulated English newspaper in Eastern India with a figure of 72 lakhs. It has maintained very high standard throughout its entire lifespan, and being a part of a large publication house gave it more popularity and reverence.Alongside the regional and national news, the newspaper offers extensive international news as well. The newspaper has several supplements, which target various audiences such as the Metro, Career-graph, T2, and so forth. This implies that various sorts of products can be publicized through this daily.

With an increasing competition in mediums of advertising and growing rates, newspaper classifieds still remain the most undisputed choice for a large percentage of advertisers.The various types of classified ads in the Telegraph are:

  • The Telegraph Personal: Wish your near and dear ones on their Birthday, Marriage Anniversary or any occasion through Personal ads in The Telegraph.
  • The Telegraph Matrimonials: This segment serves to find suitable brides and grooms, according to preference. Since this newspaper indulges all classes of the public, matches can be found from middle class families to the elite class.

telegraph-ad-booking-processPresently by using releaseMyAd, you can book your classified Ad for The Telegraph online with just one click at the lowest rates. Further, clients can avail additional discounts and exclusive packages towards while making the booking. releaseMyAd has guaranteed to wipe out the manual booking of such Display Ads, increased transparency in rates & discounts alongside furnishing its clients with the unwavering quality to do as such viably.

On spot booking for classified ads in The Telegraph can be done by performing the following steps:

  1.  Choose the type of ad – Classified Text or Classified Display.
  2. Select your Ad category (Recruitment, Obituary, Astrology, etc) & choose The Telegraph as your newspaper specifying your Edition / Package.
  3. Compose your advertisement.
  4. Select the date and specifications for advertisement.
  5. 5. Clear payment via a host of online and offline methods.

If you want to place your Ads in The Telegraph get in touch with us on 09830629298 or email us your requirements at book@releasemyad.com.

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Author Bio: Hi! I am Simran Tantia.Finishing my high school in 2014, I started studying in Singapore for my Diploma and Bachelors. I am currently studying Marketing and Tourism from the University of Newcastle, Australia. My keen interest in writing was noticed by releaseMyAd and they gave me the great opportunity to work as their Intern. I thank them for providing me a great learning platform and an unforgettable experience!

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Are Display Ads in the Telegraph a good way to reach out to people in the Eastern Zone?

The-Telegraph-Main-newspaper-display-ad
The Telegraph Main newspaper display ad

Display advertising can seem like a cumbersome process for many advertisers, since it involves designing, ad copy, planning the budget and a medium to get the ad published. Deciding the newspaper, if you are sure of the region and kind of audience you intend to target, is quite easy. If you intend to reach out to a well-educated sector of readers in the eastern zone, then The Telegraph is the best answer. This is because, it is highly popular in the cities of Kolkata, Siliguri, Jamshedpur and Guwahati which constitute the major cities of the eastern region of India.

Why Advertise in The Telegraph?

  • The circulation of the Telegraph is a whopping 72 lakhs, in spite of targeting only the eastern region of India
  • Being a part of the largest publication house-The ABP Group, adds to the reverence and popularity of the Telegraph
  • Some of the editions of the newspaper constitute almost 70-75% of the English Daily readership of that specific edition compared to other newspapers circulated in those regions
  • Apart from this, the newspaper has several popular supplements which provide advertisers with a much wider range of the appropriate target audience.

Pullouts of The Telegraph

T2-The-Entertainment-and-lifestyle-pullout-of-Telegraph
T2-The Entertainment and lifestyle pullout of Telegraph

The Supplements of the Telegraph, cover several topics including, Education, Jobs, Kids and Entertainment and even lifestyle, fashion and celeb gossip. Let’s find out details of the different supplements under the newspaper in question here.

Careergraph– Targeted at students and interested parents who intend to opt for higher education for their children, the Careergraph is the most appropriate option for promoting and announcing admissions in schools, colleges, universities, coaching centres and other professional as well as vocational courses.

TT Jobs– Targeted at job seekers, TT jobs is an ideal haven for recruiters looking for educated candidates from specific regions in the eastern zone of India. Consultants, recruiters and human resource officials of the eastern India, consider this supplement to be perfect to reach the candidates with the right skill set.

TT Metro– TT Metro is a popular supplement of the Telegraph, which consists of news and updates pertaining to the new and happening places nearby in the city such as retail outlets, showrooms, shopping destinations and more. It is the ideal Retail pullout by the Telegraph and best suited to serve the purpose of retail display advertising.

TT-Jobs-The-Appointment-Supplement-of-Telegraph
TT Jobs-The Appointment Supplement of Telegraph

T2– T2 is the most famous supplement of the newspaper as it contains news, gossip and interviews of Bollywood celebs. This again is a great platform for brand promotions, announcing showroom launches and retail store advertising.

Popular Display ad sizes in the Telegraph

There are several factors which determine the price of a Display ad in Telegraph as well as other newspapers. One of the main factors which determine the rate of a newspaper display ad is its size. Every newspaper has certain criteria which need to be followed while publishing display ads and the same is the case for Telegraph. One of its rules requires the minimum ad size for the display ad to be 4cm (width) X 4 cm (length) which can be customized based on the need of the advertiser. Certain ad sizes are more popular in this newspaper as compared to other newspapers, such as

8cm X 4cm

8cm X 6 cm

20cm X 12cm

Quarter Page

Half Page ad (33cm X 25cm)

Full Page ad (33cm X 52cm)

Custom size (not less than 4 cm X 4 cm)

Careergraph-The-Education-Supplement-of-Telegraph
Careergraph-The Education Supplement of Telegraph

Now you can also get your ads published instantly with the help of online ad booking portals. One such portal is releaseMyAd-the authorized online ad booking agents of the ABP Group, Times Group and HT Media along with others. To get your work done in just a few simple steps online, follow the instructions below:

  1. Check out the Telegraph Display ad booking page, choose the main paper or a preferred supplement, location and specify the ad size
  2. Design your ad with the help of design templates or upload your own design
  3. Specify the release dates and proceed to make the payment for the same.

You can pay via our online/offline modes of payment. Once the payment is received, your display ad in the Telegraph is confirmed for release. If you need assistance with the booking of your advertisement in the preferred newspaper then you can take the help of our Online Ad booking tutorial. To make sure that the ad is released on the intended date for release, please book the ad at least 2-3 days prior to the preferred dates.

For more information you can simply email us at book@releasemyad.com or questions@releasemyad.com or call us on 09830629298 for instant help.

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How effective is advertising in regional newspapers for retail purposes?

retail-shop-in-India
A Retail Shop in an Indian Locality

As per the current market trend, where the retail sector is booming with options for investment, it is a tough fight for existence in the retail sector. Advertising plays a pivotal role in amending the loop holes in marketing techniques.  In order to create a unique brand identity it is essential for every retail company to advertise either on a small, medium or large scale depending on their investment capability. Newspaper advertisement is the most cost-effective mode of traditional advertising for retailers. It is not only cheaper than other options; it also has maximum impact due to easy accessibility both in the urban and rural markets.

retail-classified-display-ads
Retail Classified Display Ads in Newspapers

In order to cater to a niche sector of consumers it is essential to promote your product to the right audience. Some of the points you need to consider for effective retail advertising in Newspapers are listed below.

  • Newspapers can help build brand awareness if the advertiser can identify the regional base that will respond to his product line.  Here in, vernacular newspapers play a quintessential role.

For Instance if a retail vendor wants to advertise to all age groups newspaper is the apt medium, as it is not necessary that the entire family views the same television channels or the same shows but a newspaper that is purchased in a family is flipped through by the entire family.

  •  In the present advertising scenario for retail sector, print advertisement is more impactful as it helps you to promote your seasonal discounts and offers on individual items with images to lure new as well as existing customers.

 

 

display-retail-ads-in-regional-newspapers
Display Retail advertisement in regional newspapers

To cite an example, The Telegraph may have the widest circulation in West Bengal but if a retailer seeks to establish a consumer base in the suburban areas of Bengal he will have to advertise in vernacular newspapers like Anandabazar Patrika, Ei Somoy, Ekdin etc will garner maximum viewers.  Similarly, to create consumer awareness in Andhra Pradesh a retailer can get maximum viewership of his ad by advertising in Telegu newspapers like Eenadu and Sakshi.  If you are interested in creating an impact on the home makers in Kerela, advertising in newspapers like Malayala Manorama and Matrubhumi will attract maximum consumers.

Hence, regional newspaper plays an effective role in acquiring a fair share of customers through advertising

 

Author Bio:This Article on Retail Advertising has been created and formulated by one of releaseMyAd’s oldest and most efficient team member-Swagata Bairagee. She has been an essential part of the Operations of releaseMyAd for more than 3 years, helping all throughout in processing advertisements across varied Indian newspapers. She is also an excellent writer with extensive knowledge of the English language. Hoping that the blog has helped you with your retail advertising requirements, we thank Swagata for her valuable contribution and wish that she continues to amaze us with her informative articles in future.