Although its geographical location is in the scorching southern part of India, Bangalore enjoys a very pleasant climate all throughout the year. The sprawling gardens of this metropolitan city and the shady trees along the stretch of wide roads, imparts Bangalore with a kind of sophistication that cannot be found in any other part of the country. Even before Bangalore became the hub of the IT sector, it was Jawaharlal Nehru who recognised the potentials of the city and called it the ‘City of the Future’. The fact that he was not wrong in his assumption has been fairly proved as the capital of Karnataka became home for several global companies like IBM and Accenture. Bangalore has some of the best and most expensive hotels in the country as hundreds of dignitaries come here for business. Reputed as the most hospitable city, the population of Bangalore has increased in leaps and bounds in the past few years. Naturally such a wide market will have multiple advertising needs. This is where the newspapers play an instrumental role in Bangalore to cater to each and every kind of advertising or promotional requirement the market has.
How do you go about newspaper advertising to meet separate needs of different people?
The reason why there are so many different advertising mediums is because people have varied requirements. Newspapers are such an advertising medium that allows advertisers to post three different types of ads. They are classified text ads, classified display ads and display ads.
- Classified text ads are the simplest. These are generally printed in black and white and appear strictly on the classifieds page. The cost of these ads is determined according to the amount of content in them. The categories which are generally booked under classified text ads are obituary, property, travel, matrimonial, astrology etc.
- Classified display ads are quite similar to the classified text ads. The only difference is that these ads are charged according to their size and enhancements used.
- Display ads are the most expensive. They can be customised entirely according to the advertiser’s wish. These ads are mostly used by big companies to promote their new products or brand name. Display ads are used to book financial, business, retail, education and property ads.
It can be very difficult to choose the right type of ad as there are many factors that different people expect from a single ad. Not everyone is adept at advertising and often find themselves at their wit’s end, trying to figure out how to deal with the issue. This is where releaseMyAd steps into the picture as a boon. This advertising agency has a very skilled team that provides clients with the perfect idea to execute their marketing strategy. Most of the newspapers have the provision of classified newspaper advertising in Bangalore. While for display newspaper advertising, companies generally opt for the newspapers that are circulated all over the country. Some of the main newspapers of Bangalore are:
- VIJAY KARNATAKA
- THE TIMES OF INDIA
- PRAJAVANI
- DECCAN CHRONICLE
- DECCAN HERALD
- MIRROR
- THE HINDU
- KANNADA PRABHA
- EENADU
- BUSINESS LINE
To know more about newspaper advertising in Bangalore, please call us on 09830629298 or mail at book+bangalore@releasemyad.com.
