Who doesn’t want to save a little money and loads of efforts? Who doesn’t want to get the best of services at the lowest rates?
Every advertiser would love it, if they get a little extra at the same price of booking their advertisements in their preferred newspaper. The same is applicable for Business advertisers who choose to get their ads published in the popular Business daily-the Economic Times.
While booking an advertisement or asking for the cost of Business notices in Economic Times, an advertiser must know about the factors that determine the price of the advertisement. By advertisements, here we are predominantly referring to display ads, which are priced based on the following factors:
Size of the Ad-The size refers to the space occupied by the advertisement in a newspaper page which is measured in per sq. cm unit or the columns occupied by the ad such as single column, double column, triple column etc.
Placement of the Ad- Your Economic Times Business display ads can be placed in the main newspaper as well as the business supplements such as Business by Bids and even the page can be of your choice such as the front, third and last, to ensure maximum visibility of your ad. Extra charges are applicable on page and supplement preferences since certain pages and supplements are more relevant to the ad category and get more eye-balls.
Positions of the Ad-The Economic Times Business to Business advertising rates also vary based on the position or corner in which the ad is placed on a specific page of the newspaper. Some corners like the upper right-hand corner receive more visibility being at a visually convenient position for the reader or audience and hence are more expensive than the less visible corners of the newspaper.
While composing your, Economic Times advertisement keep one thing in mind that you can make small variations in the cost of your ad based on the font size you choose, the image size and even the size of the logo, since they can make a difference to the size of your ad.
If you intend to proceed with the booking of your advert, you need to first pay a visit to the Economic Times Business ad rates page, there you can choose the ad size of your choice and the edition in which you want to get the ad released. There are even combo packages available for your business ads which help save a lot of money in case of choosing multiple locations or intending to publish multiple ads.