Maximizing Your ROI: Navigating the Cost of Advertising in Times of India


The first edition of The Times of India was published on November 3rd, 1838, and back then it was called ‘The Bombay Times and Journal of Commerce’. As of today, it is one of the most recognisable names in the Indian news media space.  

The newspaper is also popularly referred to as ‘TOI’, and it is owned and published by Bennett Coleman & Co. Ltd., which is widely known as The Times Group. In the year 1991, the BBC had ranked The Times of India among the top 6 newspapers of the world. The Times of India is the oldest English language newspaper in India, and also the second-oldest newspaper in the country that has been in consistent publication since the release of its very first edition.

According to the Audit Bureau of Circulations, The Times of India is the newspaper with the third highest circulation in India and the ninth highest circulation in the world. With such a large number of copies being circulated every single day, The Times of India is a newspaper that is read by a vast audience. 

Classified Ads in Times of India

Every single day, it is estimated that The Times of India has more than 2.8 million copies of the newspaper in circulation, being read by millions of people from all walks of life in various cities and towns across India. 

Renowned and reputed for its comprehensive and analytical reporting, The Times of India brings to its readers all the latest news stories from India and around the world, with each respective city edition providing readers detailed coverage of local news as well.

Along with the local, regional, national and international news stories, readers will find an assortment of stories and articles from numerous topics of interest, such as business, technology, sports, entertainment, life and style, education and many more. 

Given its diverse selection of content, The Times of India is undoubtedly a newspaper that offers something for everyone’s taste. A newspaper like TOI is an excellent choice for reaching out to a wider audience. 

The Times of India is a premium news publication, and one that is in very high demand as well. Needless to say, this is reflected in the newspaper’s ad rates. Classified ads, as it is well known, are among the most popular forms of advertising today, and are not only practical and cost effective, but very easy to book as well. What is more, it is possible to book classified ads in The Times of India at a great price