Maximizing Your ROI: Navigating the Cost of Advertising in Times of India

The first edition of The Times of India was published on November 3rd, 1838, and back then it was called ‘The Bombay Times and Journal of Commerce’. As of today, it is one of the most recognisable names in the Indian news media space.  

The newspaper is also popularly referred to as ‘TOI’, and it is owned and published by Bennett Coleman & Co. Ltd., which is widely known as The Times Group. In the year 1991, the BBC had ranked The Times of India among the top 6 newspapers of the world. The Times of India is the oldest English language newspaper in India, and also the second-oldest newspaper in the country that has been in consistent publication since the release of its very first edition.

According to the Audit Bureau of Circulations, The Times of India is the newspaper with the third highest circulation in India and the ninth highest circulation in the world. With such a large number of copies being circulated every single day, The Times of India is a newspaper that is read by a vast audience. 

Classified Ads in Times of India

Every single day, it is estimated that The Times of India has more than 2.8 million copies of the newspaper in circulation, being read by millions of people from all walks of life in various cities and towns across India. 

Renowned and reputed for its comprehensive and analytical reporting, The Times of India brings to its readers all the latest news stories from India and around the world, with each respective city edition providing readers detailed coverage of local news as well.

Along with the local, regional, national and international news stories, readers will find an assortment of stories and articles from numerous topics of interest, such as business, technology, sports, entertainment, life and style, education and many more. 

Given its diverse selection of content, The Times of India is undoubtedly a newspaper that offers something for everyone’s taste. A newspaper like TOI is an excellent choice for reaching out to a wider audience. 

The Times of India is a premium news publication, and one that is in very high demand as well. Needless to say, this is reflected in the newspaper’s ad rates. Classified ads, as it is well known, are among the most popular forms of advertising today, and are not only practical and cost effective, but very easy to book as well. What is more, it is possible to book classified ads in The Times of India at a great price

Looking for Times of India Ad Rate Cards? Here it is!

Times of India is the best arena for advertisers who want to efficiently reach a large target audience. It is the leading newspaper daily in the country It is owned by Benett, Coleman & Co Ltd. It is the third-largest newspaper in India in regards to its circulation and largest selling English-language daily in the world. Times of India is the best arena for advertisers who want to efficiently reach a large target audience. The newspaper content revolves around the latest news on politics, current affairs, global happenings, sports, business, entertainment, science, technology, health & fitness etc. Thereby it has a rich blend of reader demographics. Through Times of India, you can target any section and geographical region to achieve your objectives. Over the years it has maintained a strong editorial policy which has helped them to remain on the top of the minds of the advertisers. With the passing time, Times of India has developed a unique brand recognition for itself and for most of the advertising firms, it has acted as a safe haven by providing a great platform to promote and publicize your product or service. It has featured some of the most memorable and iconic print ads and through a platform like releaseMyAd, advertisers can actually leave a great impact on the readers.  Advertisements featured in Times of India promises to reach and impact a large audience due to its wider reach. 

Areas covered by Times Of India: The Times of India has its markets in major cities such as Mumbai, Ahmedabad, Allahabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nashik, Goa, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi, Vijayawada and Visakhapatnam. 

Categories: Times of India currently offers advertisements in categories such as matrimonial, obituary, remembrance, business, travel, property, recruitment, education, lost and found, change of name, astrology, retail, tenders, notices and many more.

Pricing:  releaseMyAd offers three types of ad formats in Times Of India and the pricing varies according to the formats that is selected: They are:

  • Classified Text Ads – Simple run-on-line ads that are in plain text. For these ads, pricing is based on number of lines used. 
  • Classified Display Ads – Includes richer formatting over and above the basic textual content of the ad, such as colours, a variety of typefaces as well as images or graphics. These ads are charged on the basis of square centimetres occupied.
  • Display Ads – Most expensive and elaborate form of advertising. These ads allow you to be creative and upload your own designs as an image on the platform according to specifications. These ads are again charged on the basis of square centimetres occupied.

For better understanding of rates, the complete tariff for advertising in TOI Classified section, check out the Times of India Classified Rate Card and for the Display section check  Times of India Display Rate Card along with the circulation numbers of different locations. There are various discounted packages and insertion offers that you can opt based on your selection of ad types, categories or location. The rates mentioned in the rate card are for single ads. 

Booking steps: You can follow some quick booking steps to book your ad.

  • Visit Times of India page 
  • Select your required ad type between Classified Text, Classified Display or Display
  • Select your suitable ad category
  • Select your preferred location or package
  • Proceed to compose ad using enhancements or you can upload your own designed matter in case of classified Display or Display Ads
  • Select a suitable sub-category, relevant to your ad content
  • Select your preferred release date
  • Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash Deposit, Cheque deposit or NEFT/ IMPS transfers)

Call us at 09830629298 or write at book@releasemyad.com for any assistance regarding ad booking. We also have an expert team who provide assistance through live chat / WhatsApp.

Why Publish Your Business ads in Times of India?

business-ads-in-times-of-india

Doing business without advertising is like winking at a girl in the dark.”  Stuart Henderson Britt, academic (1907-79), New York Herald Tribune (October 1956)

toi-business-advertisements
Times of India Business Classified Ads

Business and advertising are two inseparable entities. As the saying goes, there’s no smoke without fire, on similar terms, there isn’t any business without advertising.

Why do we book Business advertisements in Newspapers?

Newspapers today are flourishing as the advertising hub for every small scale and large scale business enterprises. Business rules the world’s economy today. In India the business industry is growing expeditiously. Whether small or big, all business houses and companies are keen on showcasing themselves as the growing market in the industry. The competition that is rising among leading business houses to prove each other to be the best in the industry, is the main reason why Advertising is considered to be the only effective predominant marketing tool. The goal is to prove one dominant over the other. Newspapers today, has allotted a majority of its space to the advertisers to advertise about their product. Apart from just allowing classified ad booking in the main newspaper broadsheet, leading national newspapers has started publishing pullouts for specific ad categories like Property, Recruitment, and Business etc. What are Business Advertisements? Business Classified Ad and Times Display Ads are published in newspapers with the purpose of generating sale revenues. The advertiser wants to gain the maximum of consumers to sell or buy or accept their business related proposals, offers, products, services, equipments etc. The role of Business ads in Times is not only related to Business to Consumer (B2C) endeavour. The intention is also to offer business premises and proposals thus partnering with leading business agents for the purpose of business development.

Business Advertising with Times of India

display-business-ads-in-times-of-india
A Display Business Ad in Times of India

Times of India is the leading national daily with the largest Circulation and Readership number among all leading newspaper across India. With recognition of being the only largest English Daily in the world, for advertisers TOI is the newspaper in demand.

Why do most of the businesses choose TOI to advertise?

Business advertisement in Times of India is considered to be more relevant, genuine and influential. By advertising, the business advertisers aim to motivate and generate the maximum business sales and revenues out of their prospective customers. Therefore what can be a better option other than The Times of India to help them achieve this goal? All you need to do is place your business ad in TOI and thus your ad reaches to a huge mass of readers settled in metropolitan cities like Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Indore, Jaipur, Ahmedabad, Surat, Coimbatore, Madurai, Trichy, Patna, Pune, Calicut, Kochi, Lucknow etc. It sells more than more than 3.5 million copies per day across 41 different locations in India.  TOI Business Ad Rates Another reason why advertisers choose TOI to place their business ads is mainly because, the newspaper offers a number of discount packages and special offers. Rates are important.  Every small scale and big scale advertiser considers the Times of India Rate Card to book an ad. The Business Ad Rates of Times of India offers multiple discount packages for different editions all over India.

Booking TOI Business Ads Online

With the growing demand for advertising,  has evolved as an online ad booking agency helping advertisers as well as common people to book and place their advertisements in leading newspapers like TOI, The Telegraph, Hindu, Dainik Bhaskar, DNA, Hindustan Times and many more. Three easy steps, and you can create a space for your business in the newspaper of your choice sitting at your doorstep.

1. Log on to Times of India Business Ads page of releaseMyAd, choose the preferred ad type, location or package

2. Create and design your advertisement with design templates or ad enhancers

3. Confirm the release dates and make the payment to ensure the ad is booked.

The final invoice with all the details is sent to your email. For more information or bookings, you can simply email us at book@releasemyad.com or questions@releasemyad.com. You can even call us on 09830629298.

Save

Save

Save

Save