Maximizing Your ROI: Navigating the Cost of Advertising in Times of India

The first edition of The Times of India was published on November 3rd, 1838, and back then it was called ‘The Bombay Times and Journal of Commerce’. As of today, it is one of the most recognisable names in the Indian news media space.  

The newspaper is also popularly referred to as ‘TOI’, and it is owned and published by Bennett Coleman & Co. Ltd., which is widely known as The Times Group. In the year 1991, the BBC had ranked The Times of India among the top 6 newspapers of the world. The Times of India is the oldest English language newspaper in India, and also the second-oldest newspaper in the country that has been in consistent publication since the release of its very first edition.

According to the Audit Bureau of Circulations, The Times of India is the newspaper with the third highest circulation in India and the ninth highest circulation in the world. With such a large number of copies being circulated every single day, The Times of India is a newspaper that is read by a vast audience. 

Classified Ads in Times of India

Every single day, it is estimated that The Times of India has more than 2.8 million copies of the newspaper in circulation, being read by millions of people from all walks of life in various cities and towns across India. 

Renowned and reputed for its comprehensive and analytical reporting, The Times of India brings to its readers all the latest news stories from India and around the world, with each respective city edition providing readers detailed coverage of local news as well.

Along with the local, regional, national and international news stories, readers will find an assortment of stories and articles from numerous topics of interest, such as business, technology, sports, entertainment, life and style, education and many more. 

Given its diverse selection of content, The Times of India is undoubtedly a newspaper that offers something for everyone’s taste. A newspaper like TOI is an excellent choice for reaching out to a wider audience. 

The Times of India is a premium news publication, and one that is in very high demand as well. Needless to say, this is reflected in the newspaper’s ad rates. Classified ads, as it is well known, are among the most popular forms of advertising today, and are not only practical and cost effective, but very easy to book as well. What is more, it is possible to book classified ads in The Times of India at a great price

5 Reasons why Times of India ads are still a leading choice for Advertisers!

How do you start your day? Do you too, like many other Indians, start it with the first cup of morning chai and the daily newspaper? Newspapers have been a constant source of information for people for as long as one can remember, thanks to some of the major players in the printing industry like Times Of India, Dainik Jagran, Sanmarg, etc.

With the English language becoming the most-spoken language around the world, the demand for English newspapers has been increasing at a constant rate over the years. And when it comes to English newspapers, the first name that comes to mind is the Times of India.

Founded in the year 1838, TOI has been a dominant leader in the English newspaper and digital news media market with a daily circulation of more than 4 million copies. This is one of the many reasons why Times Of India Ads is a hot choice for many advertisers who are aiming to reach a prominent customer base. 

Times of India Classified

With a reader base of 13 million and 13 different editions, the Times of India Ads is leading the game. According to the Brand Trust Report India study 2019, TOI has been recognized as the most trusted English newspaper in India.

Times of India Classified Ads will not only give you a wide exposure but also let you leverage its brand value. 

Apart from the exposure and esteemed brand value, there are a host of other reasons why Times Of India Classified Ads continue to have an assertive hold over advertisers, 5 of the major ones being:

  1.  Better Targeting: Times Of India Classified Ads has the power to reach as far and as small an audience as you need. From targeting a niche audience with specific demographics to reaching out to people in a particular area, Times of India Ads can help you reach your right audience.
  2. Higher Engagement Rate: TOI has been a part of India’s culture for a long time, having built a level of trust among its readers. With Times of India Ads, your audience is more likely to engage with you and revert to your ads. 
  3. Affordable Ad Rates: Even after being one of the disruptors of the print media for decades, TOI makes sure that the advertisers don’t have to burn a lot of their hard-earned money on advertising. Times of India Classified Ads is very affordable as compared to its competitors and other counterparts, giving the advertisers another reason to make it their preferred choice.
  4. Better Flexibility: Times Of India Classified Ads offers you a great deal of flexibility. You can choose everything from the location, size and design of your ad! You have the option to opt for a space of your choice. You can just opt for a small box, multiple ads or even a full-page advertisement. 
  5. Immediate Publishing Feature: Times of India offers a feature where you can publish your ad straight away! So, even if you are running late or have to make an urgent ad posting, Times of India Ads has got your back.

 Planning to book an ad in the Times Of India? releaseMyAd has got you covered! Book your ad with us here https://timesofindia.releasemyad.com/ and leave the rest to us. 

releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience in the ad booking industry. With a strong network of advertising partners built over the years, we can offer you the best ad booking experience at the lowest rates!

With support and guidance from the time you book your ad right till the time the ad is successfully published, releaseMyAd helps to make booking your Times Of India classified ads a hassle-free experience.

Looking for Times of India Ad Rate Cards? Here it is!

Times of India is the best arena for advertisers who want to efficiently reach a large target audience. It is the leading newspaper daily in the country It is owned by Benett, Coleman & Co Ltd. It is the third-largest newspaper in India in regards to its circulation and largest selling English-language daily in the world. Times of India is the best arena for advertisers who want to efficiently reach a large target audience. The newspaper content revolves around the latest news on politics, current affairs, global happenings, sports, business, entertainment, science, technology, health & fitness etc. Thereby it has a rich blend of reader demographics. Through Times of India, you can target any section and geographical region to achieve your objectives. Over the years it has maintained a strong editorial policy which has helped them to remain on the top of the minds of the advertisers. With the passing time, Times of India has developed a unique brand recognition for itself and for most of the advertising firms, it has acted as a safe haven by providing a great platform to promote and publicize your product or service. It has featured some of the most memorable and iconic print ads and through a platform like releaseMyAd, advertisers can actually leave a great impact on the readers.  Advertisements featured in Times of India promises to reach and impact a large audience due to its wider reach. 

Areas covered by Times Of India: The Times of India has its markets in major cities such as Mumbai, Ahmedabad, Allahabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nashik, Goa, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi, Vijayawada and Visakhapatnam. 

Categories: Times of India currently offers advertisements in categories such as matrimonial, obituary, remembrance, business, travel, property, recruitment, education, lost and found, change of name, astrology, retail, tenders, notices and many more.

Pricing:  releaseMyAd offers three types of ad formats in Times Of India and the pricing varies according to the formats that is selected: They are:

  • Classified Text Ads – Simple run-on-line ads that are in plain text. For these ads, pricing is based on number of lines used. 
  • Classified Display Ads – Includes richer formatting over and above the basic textual content of the ad, such as colours, a variety of typefaces as well as images or graphics. These ads are charged on the basis of square centimetres occupied.
  • Display Ads – Most expensive and elaborate form of advertising. These ads allow you to be creative and upload your own designs as an image on the platform according to specifications. These ads are again charged on the basis of square centimetres occupied.

For better understanding of rates, the complete tariff for advertising in TOI Classified section, check out the Times of India Classified Rate Card and for the Display section check  Times of India Display Rate Card along with the circulation numbers of different locations. There are various discounted packages and insertion offers that you can opt based on your selection of ad types, categories or location. The rates mentioned in the rate card are for single ads. 

Booking steps: You can follow some quick booking steps to book your ad.

  • Visit Times of India page 
  • Select your required ad type between Classified Text, Classified Display or Display
  • Select your suitable ad category
  • Select your preferred location or package
  • Proceed to compose ad using enhancements or you can upload your own designed matter in case of classified Display or Display Ads
  • Select a suitable sub-category, relevant to your ad content
  • Select your preferred release date
  • Choose your mode of payment (Online which offers payment via Debit Card, Credit Card or Net Banking) or (Offline which offers payment via Cash Deposit, Cheque deposit or NEFT/ IMPS transfers)

Call us at 09830629298 or write at book@releasemyad.com for any assistance regarding ad booking. We also have an expert team who provide assistance through live chat / WhatsApp.

Looking for Employees? Publish a Recruitment Ad with TOI to Hire The Best

The process of recruitment in our country is no different from the others. The entire mechanism can be painstaking and tedious. The recruitment procedure involves analysing the requirements of a job, attracting employees, screening, selecting, and hiring. As cumbersome it can be, it is undoubtedly crucial and unbending. Finding the right candidate leads to the eventual success of a company, thereby making the process a non-negotiable one. 

Times Of India Recruitment Ad

In India, letting out the word for recruitment commenced with publishing a recruitment advertisement in newspapers, employment exchange boards, employee referrals and sources. Currently, the process has also escalated to the digital platform through online job portals. With the advent of the internet, the digital process may have become rampant but the traditional methods, especially advertisements have not turned extinct. 

Many companies still prefer reaching out to potential employees via newspaper advertising since not everyone is technically sharp or has access to the internet. A major chunk of the population hailing in remote areas of our country still do not own smartphones but are still in dire need of jobs. It is a preferred channel to target the right employee set as 40% of the Indian population (12+ years old) still swear by newspapers, thereby substantiating the sufficiency of this process. 

Following this, companies are left with another crucial choice to make- the newspaper to publish recruitment ads with. The ideal choice would always be The Times of India employment advertisement. Soaring readership, excellent reach and nationwide popularity make it a downright preference. Providing unbiased and quality news pieces, The Times of India today job advertisement are certainly the favourable choice. 

times of India today job advertisement

But is the process of booking The Times of India vacancy ad holding you back? Well, worry no further as releaseMyAd simplifies the entire process of advertising with The Times of India. India’s largest online advertising agency- releaseMyAd has an INS accreditation and goodwill unlike any other in the digital ad booking market.  With just the 5 easy steps, you can book your ad without having to worry about a technically challenging process. 

  1. Open this link to publish your recruitment ad with releaseMyAd- https://timesofindia.releasemyad.com/rates/recruitment 
  2. Select the advertisement type- classified display/ text. 
  3. Proceed with the favourable ad booking package and edition. 
  4. Head to the composition section to design your ad. Choose a template and upload ad content. 
  5. Make the payment according to the package, choose the desired date of publishing and you are good to go! 
  6. For queries or assistance, call 09830629298 or email at book@releasemyad.com.

Booking your ad digitally will help you save time as well simplify the otherwise elongated ad booking procedure. Book your advertisement without any apprehensions! 



Times of India Matrimonial Ads Help You Find the Perfect Partner

Marriages are regarded as one of the most important life events in Indian culture. Marriage in Indian culture signifies not only the union of the bride and the groom but also the union of their respective families. Arranged marriages have been the tradition since time immemorial, and great emphasis is placed on finding the perfect partner since marriage is believed to be a sacred and lifelong bond between two people. Very often, the family elders are involved in selecting the perfect partner for the sons and daughters of the family.

Despite the tremendous growth in internet penetration in India in both urban and rural areas, there are still many people unfamiliar with the internet. Their lack of technological knowledge makes newspapers the default choice for them for finding potential brides and grooms.

Matrimonial ads in newspapers are published with the intention of finding suitable prospective brides and grooms based on specific preferences that individuals might have, or, in the case of orthodox families, those that their family or community may have. The Times of India is India’s most widely known English language news daily with an extremely wide reader base across the length and breadth of India.

The Times of India is owned and published by Bennett Coleman & Co. Ltd. and is the world’s second-largest selling English language daily newspaper. With more than 2.6 million copies in circulation on an average day, The Times of India caters to a wide readership estimated to be around 15 million people. It is widely hailed as the foremost name in English language journalism in India. Comprehensive and cosmopolitan, The Times of India reports on events happening in India and around the world and covers a wide range of other topics ranging from sports, lifestyle, culture, entertainment, business, politics and more.

You can select from a wide range of packages that suit your requirements depending on the particular city edition (or editions) you wish to publish your matrimonial ad in. The basic ad rate is for 5 lines, with the All India package costing Rs.10001, with additional charges for extra text or enhancements. Also, if you book 2 ads, you get 2 ads free. If you book 3 ads, you get 3 ads free.

Being one of India’s most reputed media brands, booking a TOI matrimonial ad through releaseMyAd is highly recommended so that you can reach out to a large number of people in cities across India. The Times of India matrimonial ad is bound to make finding a prospective bride or groom a hassle-free experience for you with a wide choice of ad packages for you to choose from. releaseMyAd is India’s largest self-service ad booking platform with over a decade of experience and rich expertise in the field of ad booking and ad placement. With its extensive network of advertisers across India, releaseMyAd guarantees you the lowest rates for all your advertising needs.