Maximizing Your ROI: Navigating the Cost of Advertising in Times of India

The first edition of The Times of India was published on November 3rd, 1838, and back then it was called ‘The Bombay Times and Journal of Commerce’. As of today, it is one of the most recognisable names in the Indian news media space.  

The newspaper is also popularly referred to as ‘TOI’, and it is owned and published by Bennett Coleman & Co. Ltd., which is widely known as The Times Group. In the year 1991, the BBC had ranked The Times of India among the top 6 newspapers of the world. The Times of India is the oldest English language newspaper in India, and also the second-oldest newspaper in the country that has been in consistent publication since the release of its very first edition.

According to the Audit Bureau of Circulations, The Times of India is the newspaper with the third highest circulation in India and the ninth highest circulation in the world. With such a large number of copies being circulated every single day, The Times of India is a newspaper that is read by a vast audience. 

Classified Ads in Times of India

Every single day, it is estimated that The Times of India has more than 2.8 million copies of the newspaper in circulation, being read by millions of people from all walks of life in various cities and towns across India. 

Renowned and reputed for its comprehensive and analytical reporting, The Times of India brings to its readers all the latest news stories from India and around the world, with each respective city edition providing readers detailed coverage of local news as well.

Along with the local, regional, national and international news stories, readers will find an assortment of stories and articles from numerous topics of interest, such as business, technology, sports, entertainment, life and style, education and many more. 

Given its diverse selection of content, The Times of India is undoubtedly a newspaper that offers something for everyone’s taste. A newspaper like TOI is an excellent choice for reaching out to a wider audience. 

The Times of India is a premium news publication, and one that is in very high demand as well. Needless to say, this is reflected in the newspaper’s ad rates. Classified ads, as it is well known, are among the most popular forms of advertising today, and are not only practical and cost effective, but very easy to book as well. What is more, it is possible to book classified ads in The Times of India at a great price

How does advertising with Times of India Ensure Guaranteed Responses & Customers?

advertising-in-times-of-indiaTimes of India is the first English newspaper of India. It has been associated with our country as the top-selling newspaper since before our Independence. The newspaper house is owned by Bennet, Coleman & Co.Ltd. and was founded in the year 1838 on the 3rd of November. Since then the publication house has come a long way in terms of gaining popularity, respect, and readers. It has a maximum number of editions across India which includes all major cosmopolitan and metropolitan cities of India. TOI has a total of 35 editions which cover Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Indore, Jaipur, Ahmedabad, Surat, Coimbatore, Madurai, Patna, Pune, Calicut, Kochi, Lucknow, Kanpur, Navi Mumbai, Nagpur, Nashik, Panaji, Mysore, Hubli, Mangalore, Bhubaneswar, Visakhapatnam, Chandigarh, Raipur, Ranchi, Guwahati, Trivandrum, Aurangabad, Kolhapur and Bhopal.

The Times of India was declared as the world’s largest selling English Daily in the year 2008 by the ABC (Audit Bureau of Circulations) India. It is now the most widely circulated and read newspaper of India. It has attained a circulation of almost 31.4 lakhs on a daily basis. The readership of this record breaking publication is more than its next three competitors across India, which is around 76.5 lakhs. This shows that how popular Times of India is among Newspaper readers across the entire country.

Such figures simply lead us to one simple conclusion that advertising in Times of India ensures guaranteed returns on your investment in advertising. Also, a newspaper with such massive readership and impressive circulation suggests that it has a wide reach and is read by a huge variety of people. So no matter what you intend to advertise, no matter where you intend to advertise, you only have to choose a prominent and popular newspaper such as TOI.

advertise-with-times-classifiedsYou can book your advertisement in Times of India from any corner of the world online with the help of . We are the authorised online ad booking agents of TOI and we offer an integrated online ad booking platform to ensure that you can get your ads published in just a few easy steps from anywhere. You can advertise under any section such as TOI-Matrimonial, TOI-Recruitment, TOI-Business, TOI-Property, TOI-Announcement, TOI-Situation Wanted, TOI-Obituary, TOI-Education, TOI- Travel and much more.

Apart from classified advertising, you can also choose to publish your Display Ad in Times or Classified Display Ads in TOI through our online portal. Specify the ad size in the case of display ads to get the exact ad cost and in a case of Classified Display Ads, simply choose the ad type as Display Classified.

Through releaseMyAd, you can even book your Display ads in the supplements of the reputed publication. For display recruitment advertising, you can choose Times Ascent. If you intend to publish a Display Obituary, then you can opt for Times Obituary. Even for Finance advertising, TOI has a special supplement dedicated for the same, namely Times Financial.

In the case of Public Notice and Tender ads, display advertising is the most common form of ad type for major newspapers such as Times of India. For booking display Notice and Tender Adverts along with Display Business Ads, you can rely on Business by Bids. For fashion or retail pullouts that include events, stores, launches or anything promotional in any specific city, you can easily opt for City Times. This particular supplement is named after each of the editions under which the newspaper is published, for instance, Calcutta Times, Delhi Times, Mumbai Times, Bangalore Times etc.

display-appointment-ads-with-times-ascent

Large scale property advertisers who intend to promote big projects ad invest well in advertising can very well go for Times Property as their preferred medium for display print advertising. Unlike most newspapers, TOI has a special supplement dedicated only to Automobiles and auto parts which are the most popular Auto Magazines in India, namely Times ZigWheels. In this magazine auto brands, vehicle launches and auto store launches can be exclusively advertised.

You can book your advert by following only a few steps online:

  1. Visit TOI@releasemyad, select the ad type and choose the category as well as location
  2. Then create or upload your advert in the Compose Ad section
  3. At the end simply confirm the release dates and clear the payments through our online or offline payment options

Our Payment options are listed below and you can choose to pay via any of them as per your convenience:

Online Methods:

  • Credit/Debit Cards
  • Net Banking
  • NEFT (Online Wire Transfer)

Offline Methods:

  • Cash Deposit
  • Cash Transfer
  • Cash Collection
  • Demand Draft
  • Cheque Deposits

As soon as we receive the payment from your end, we shall provide you with an invoice on your email id. In the case of Cash Collection, you shall receive the invoice from our Cash Collection Officer after he has collected the money from you.

book-Times-of-India-ads-through-releasemyad

For any further queries to advertise in Times of India through releaseMyAd, you visit the FAQs for Times of India Advertising section. Also, you can email our TOI ad booking team at book@releasemyad.com with all your queries or advertising requirements. You can also send in your queries at questions@releasemyad.com or simply call us at 09830629298.

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