9XM |

9XM is a popular Hindi music channel broadcasted in India. The channel airs trendy Bollywood songs combined with jokes and anecdotes by its animated characters. Their unique approach attracts people from all age groups so advertisers can reach out to a wide demographic by choosing a spot that best suits their needs.

You will get a maximum response if you choose the best spot to advertise in 9XM. First, you need to decide whom you want to reach out and then you have to analyze which program will interest your target audience and then accordingly you have to select the spot.

9XM was launched in 2007 under the flagship of 9X Media. Within a short span of time, this channel made their way among the top three music and entertainment channel in India. They evolved from other stereotypical entertainment channels and transformed into a brand which is recognized by people from all around the world. Advertising in this channel not only helps advertisers to reach out to the target audience, but it also creates a strong impact of the brand in the minds of those target groups.

By advertising in television channels, you get the opportunity to explore different creative methods to implement in your ad in order to engage your target audience. Through our portal, you can check the advertising rates of 9XM just by sending a query to us.

In 2008 releaseMyAd was founded with the idea of booking ads online in various ad platforms which includes newspaper, radio, television, theatre, and internet. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfill their advertising goals. Our portal is designed in such a way so that anyone can book their ads without our help.releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorized by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge.

releaseMyAd Ad booking process: The ad booking process through our portal is very simple; it will take only a few minutes to book your ad in the Television channel. So follow these 3 steps below for booking ads in 9XM:

Choose 9XM channel on our portal and select your preferred spots, campaign date, and ad length
Then you need to select the booking essentials which include format and developing ad creative
After selecting all these you can start the media negotiation process by sending your name, contact information, and company name. After receiving the quotation, you can proceed to our website to make the payment online. Once we receive the payment we will make your ad campaign Live!

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.

The meaning of a music channel for most of us translates into generic entertainment. Given that it’s a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied glitzy specimen that we all are too familiar with.

With the plethora of Bollywood music channels out there it is easy to get lost in this sea of popular culture; however, there are some players in this field that are playing the game quite differently and 9XM is one of them.

The channel launched in 2007 is the flagship Hindi music channel of 9X Media, an Indian Television broadcaster owned by an association of private equity investors. In a short time since its launch it climbed its way to the top 3 music and entertainment channels and consistently managed its position there. However, this channel spells music, entertainment and much more. It’s constant endeavour to break the shackles of stereotypical entertainment pushed it forward into the sphere where it stands today. Starting from a channel and growing into a brand has been an adventurous ride for them and their success has grabbed more supporters than ever before.

So, how did they do it?

Concerts, Big and Small!

9X M as an organisation has been extremely competent in recognising entertainment trends like song patterns, consumer preference, rising artists, comebacks, etc. By mapping the movement of all these factors together, they have strategically created a platform to make available whatever is in demand currently. One of their ways of doing so is by organising concerts under their banner. One of their popular concerts to garner a huge amount of footfall, starred the “Tum Hi Ho” singer Arijit Singh and was named “Musically Yours, Arijit”. Their plan is to host one such concert every quarter across cities like New Delhi, Kolkata, Bangalore, etc. Apart from large formats with a 5000+ audience, they also create smaller formats for night clubs and pubs. These smaller formats, in turn, act as good platforms for new and established artists to promote their work. The ticketing revenue from each such small concert is about 1.7 core. Therefore, this strategy of creating different types of shows has worked well for the channel and they plan to expand on it further by fitting these shows into 30 minute TV formats.

The E-Commerce Debut

In the world of everything online, 9XM too ventured into the E-commerce category. Their channel mascots like Bade Chhote, Bheegi Billi, The Beetle Nuts that were made popular by their quirky jokes and anecdotes now found a platform to come to life. The e- commerce was mostly aimed at youngsters, who are the driving force behind the success of these characters. With products across various categories like accessories, apparels, crockery, the site had youth-centric and quirky designs inspired by the popular nuances of Bollywood. Despite the site not seeing the light of the coming years, Mezza9X was a good attempt by the channel to capitalize on their brand name.

Innovation Around Content

9XM has always found new territory to base their content on. It is their appealing programs that have guaranteed their top position in the music category. One of their latest shows “Highway” was created along the same lines of originality and entertainment. By providing latest Bollywood hits for 45 minutes at a stretch, the goal of the show was to get viewers hooked and grooving. By rounding up the entire entertainment quotient, the channel decided to mainly air songs of A-list actors like Shahrukh Khan, Ranbir Kapoor, Akshay Kumar, etc. 9XM, by sampling different combinations of what works and what doesn’t, is pretty adept in formulating shows that resonate with their viewership.

Creativity in Digital Platform

#AskTrack launched by 9XM is a live playlist where viewers can request their track through social media- Facebook and Twitter. It is the first ever crowdsourced digital playlist to be launched in India and airs Monday- Friday, 5.30 PM. For this 9XM powered with Askme.com. This venture, the channel believes will be beneficial for both the companies and so far has received a tremendous response.

9 XM has also powered with AYI, one of India’s largest dating sites where singles can connect and meet over their love for the channel. However, the catch is that you have to be a fan of the channel to be eligible to meet singles in your area and from there on bond over your common interests, 9XM, being one of them.

9XM has followed various tricks of the trades to come out as a strong contender among entertainment channels. By adopting a favourable mix and by maximising on its operation, today the channel has come a long way from what it started out as, just another music channel.

To advertise on 9XM call us at 09830688443 or write to us at enquiry@releasemyad.com.

Category: 9XM

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