In spite of spending thousands and lakhs of money on their ads, advertisers do not always get the expected results. With rising competition in the advertising industry, newspapers across India are trying their best to garner most of the customer-driven attention and response. Therefore to fulfill your strategies and achieve the expected advertising goals, you should know the basics of choosing the right newspaper and that Hindu is one of the best choices.
About The Hindu
An English-language Indian daily-The Hindu was launched as a weekly newspaper in 1878. With a readership of about 22 lakhs, it stands out as the third most widely read English newspaper in India. Headquartered at Chennai, Hindu is the leading English daily in southern India, especially across Tamil Nadu and Kerala. Ever since its foundation as a weekly and then being transformed to a daily, the Hindu surpassed the circulation of 14 lakhs (As per the Audit Bureau of Circulation). It is acknowledged for its independent and unbiased editorial stand and content.
What makes The Hindu an ideal advertising medium?
The possible reasons why advertisers prefer Hindu over other leading newspapers can be that, since its foundation, the Hindu has generated highly authentic content which is objective and unbiased. Unlike the other leading newspapers, Hindu does not believe in commercializing its advertising industry. Most newspapers these days are generally revenue-specific than being content-specific. Majority of the newspaper spaces are sold out to big advertising agencies who want to advertise their ideas, products or services.
If you compare these newspapers with The Hindu, you may notice that, the Hindu focuses on intellectual content, targeted mainly to the serious readers and thinkers of the society.
Hindu’s popularity and authenticity makes it valuable and relevant as an advertising medium. The immense trust and faith which advertisers and readers bestow upon Hindu is why it is considered a highly read and regarded daily among the leading newspapers like The Times of India and Hindustan Times.
Why choose releaseMyAd to book your Hindu ad?
The Hindu advertisement is mainly popular for its classified categories. If you wish to book a matrimonial or a property ad in Chennai, the Hindu is the best option for you. Firstly, you can choose a bride or a groom from your community in case of a matrimonial ad. Secondly, if it’s a property ad, you can book the ad for your property for rent, sale and even buying in Chennai. This way it makes the ad more target-specific for the advertisers. Booking a Hindu advertisement is economical as it offers discounted packages for your ads in multiple editions at discounted rates.
At releaseMyAd.com, you can choose to book and publish your ad in three simplified steps-Choosing the preferred edition, your advertisement package, composing your ad and confirm the dates with making the final payment is all that you need to do.
Not all users can have access to online mediums of paying via Debit/ Credit Card, Net Banking or Wire Transfer, releaseMyAd also enables offline payment procedures like Cash/ Cheque Deposit, Cash transfer, Demand Drafts and more.