How does Elle Magazine advertisements manage to get such immense response?

Before Elle Magazine came to India, there was no other magazine completely dedicated to fashion and lifestyle. Thus, it was easy for Elle to create a niche for itself in the fashion and lifestyle magazine genre. This French origin magazine was launched in 1996 and filled the gap for a complete fashion and lifestyle magazine for the upmarket metro women in India.

While its predecessors continued to function as a complete women’s magazine, Elle India grew in its niche market. Elle India is known for its quality fashion content. The magazine has kept pace with international fashion without bombarding Indian women with it. Its success stems from the magazine’s policy of adapting to the needs of the local markets.Advertising on Elle Magazine

The magazine features the latest from the world of fashion, from quick-fix makeup tips to the latest fashion trends, latest beauty hacks, celebrity fashionistas, beauty and fashion blogs, etc. It is a complete magazine for the fashion conscious Indian women.

Being a premium magazine it is priced exactly right, to appeal to the upper-class urban Indian women. Elle functions on the low circulation and high-quality model. It targets women, who do not consider the price of the magazine as an issue but look for quality content.

This policy model of Elle has worked quite well, as from a content-ad ratio of 77:23 in 1996-97 it soon reached 53:47. Elle has been able to get premium fashion and lifestyle brands onboard thanks to its quality readership.

Elle Magazine advertising generates the necessary buzz for your brands. This is because Elle India provides its advertising partners more than just as spots for the vanilla ads. Elle associates with its advertising partners in strategic partnerships and integrating brand synergies through blogs and articles, advertorials, contests, etc. that entice their target market of 18 to 45-year-old upper crust women from Indian metros.

To book your ads with Elle Magazine India at lowest rates contact us now at enquiry@releasemyad.com or 09830688443.

Advertise in Elle Magazine Instantly via releaseMyAd

A name synonymous with the fashion industry, Elle is the largest selling fashion magazine in the world. Started in 1945 in France, this magazine is now the frontrunner in the fashion industry, and apart from being the highest selling fashion magazine, Elle also enjoys the distinction of being one of the highest selling magazines of all time. Elle first appeared on Indian newsstands in the year 1996, marking the birth of the Indian edition of this famous periodical.

The Indian edition of Elle enjoys a grand circulation of 93,425 and a readership of 2,80,275 individuals. As a result of their supreme reach and unparalleled popularity, Elle is one of the top advertising destinations for a large number of brands. Being an elite magazine, advertisers feel that advertising in a magazine of such repute will do great things to their brands, and they aren’t wrong; studies show that readers often indulge in basing judgements on brands and advertisements based on the advertising platform that is being employed.

Advertising in magazine is indeed a lucrative prospect, as can be underlined in the list below:

  • Due to magazines enjoying a larger shelf life, ads in magazines enjoy greater brand recall.
  • Ads in magazines tend to fare better than other ads due to the high production value – glossy pages and colourful images.
  • Advertising in magazines is a targeted method of advertising, as the focus groups are smaller and more concentrated.
  • Advertising with popular magazine brands like Elle raises brand value due to mere association.

One might wonder what it takes to book an ad in a prestigious magazine such as Elle; and the answer is simple – book your ad online via releaseMyAd. The booking process hardly takes more than 5 minutes, and through renowned magazine ad agency releaseMyAd, you can get the best deals.

The booking process:

  • Select ad position
  • Select ad size
  • Provide us with your e-mail id, phone number and business details to view rates
  • Select and upload your ad creative. We can also create an ad image for you.
  • Choose the date when you would want to start your campaign
  • Clear payment via a host of online and offline procedures

If you have any queries, you can call releaseMyAd on 09836068426, or mail us at enquiry@releasemyad.com.

Advertise in the Most Popular Fashion Magazines of India and Be a Trendsetter with ReleaseMyAd Magazines!

book-ads-in-top-fashion-magazines

book-ads-in-gq-via-releasemyadFashion, trend, clothes, accessories, brands, retail chains along with beauty and lifestyle tips- these are the basic and the most read content among magazines. Most Magazine readers are into fashion magazines and provide a massive market for magazine subscriptions and advertisers.

Fashion Magazines create an opportunity for advertisers to promote several articles related to fashion for today’s metropolitan shoppers. Advertising in Fashion Magazines naturally caters to your target audience and we at ReleaseMyAd enable you to book your ad space at the best possible prices across all Fashion Magazines in India.

Since popular fashion magazines have a niche audience who look forward to tips, articles and upcoming brands in the market who also like to know what’s hot with the celebrities and what not, your advertisement caters to direct purchasers. So making your presence felt among your direct target audience is the best way to attract maximum prospects.

publish-ads-in-elle-instanlyFollowing are 6 of the best Fashion and Lifestyle Magazines circulated across India tied up with releaseMyAd to assist you in booking your ad space:

GQOtherwise known as Gentlemen’s Quarterly, GQ is one of the top most men’s’ fashion magazine with a readership of 30,000 copies per month and has a market share of almost 79% of its total circulation in India. It provides a great platform for advertising men’s accessories, clothing lines as well as men’s skin care products and more. It has been into advertising men’s fashion retail brands since 1931 and has emerged as one of the most successful men’s Fashion Magazine across the world, published on a quarterly basis.

book-ads-in-man-online-at-releasemyad

ElleElle, originally published in France, is a women’s fashion magazine launched in 1996 in India. Prior to Elle, women’s magazines catered to only women rather than concentrating on a particular segment. Elle, introduced itself in India to simply cater to the independent and fashion conscious metro women, who possessed a substantial purchasing power of their own. Elle concentrates on publishing more of local content than international content and brand promotions.  Circulated on a monthly basis, Elle has a monthly readership of approximately 85,000 copies.

The ManThis is another one of the specialised men’s magazine, catering to the typical urban male interested in gadgets, automobiles , travel, adventures and of course fashion. So if you think you have a product exclusively for men, then The Man is the best platform for you to brandish your name. Attract maximum prospective customers, who have the highest purchasing power across several parts of India. A magazine publication by Malayala Manorama, The Man is a Monthly magazine with an approximate readership of 50,000 copies per month.

release-ads-in-vogue-onlineVogueLaunched in India in October 2007 Vogue is one of the few Indian magazines which is completely owned by a foreign organisation covering topics such as women’s fashion and lifestyle. Most celebrities consider it as an important milestone of their career to have featured on the Cover page of Vogue.  Everything in hip and in “vogue” is featured in Vogue, providing the best platform for fashion brands advertising. You can promote fashion accessories, showrooms, product launches and everything related to fashion trends existing ‘under the sun’ reaching out to almost 52,000 monthly subscribers across India 

CosmopolitanCosmopolitan is one of the oldest international magazines targeted at the career oriented, independent female population. It has not only the highest circulation internationally but also across India, especially among the earning women who possess the power to purchase whenever and whatever they want. Launched in 1886 in the US as a family magazine, Cosmopolitan ended up being a female fashion and lifestyle magazine with a circulation of almost 200 million across 100 countries which includes India as well

ads-in-harper's-bazaar-and-cosmopolitan-at-rma-magazinesHarper’s BazaarA female fashion magazine that introduces ‘elegance’ into the wardrobe of most upper middle class and upper class women. This section of women hold the maximum purchasing power across all the sectors of India and by catering to this section of the population, Harper’s Bazaar has proved its uniqueness among several other women’s fashion magazine. Harper’s Bazaar was launched in 2009 in India and is published by the India Today Group on a monthly basis. It has attained a circulation of almost 8 million copies across the world, with its first issue releases worldwide in 1867.

ReleaseMyAd has simplified the process of booking adverts in any magazine of your choice as long as you are aware of your target audience. You can directly post your queries and contact details on  or simply email your queries for the advertising rates and media kit of any of your preferred fashion magazine to enquiry@releasemyad.com.