Category: AIR FM Rainbow

Posted on

All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

all-india-radio-ad-booking

All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.

The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.

“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” says Sharad Lunia, founder of releaseMyAd.

AIR has complete national reach from the main urban centres to the Tier III cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilize the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

“Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” shares Lunia.

ReleaseMyAd is a multi vertical ad booking platform functioning in newspaper, magazine, radio and cinema segments. It has created an online marketplace for media owners and buyers, to discover & transact with each other effectively. It serves over 100,000 advertisers annually, with its spectrum of clients encompassing SMB’s, corporates, startups & individuals. Its clients include Craftsvilla, Swiggy, PepperTap, Housejoy, TaskBob, DoorMint and LocalOye.

Posted on

Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

  • Discounted and negotiable rates for radio advertisement.
  • Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
  • A vast network of 210 cities gives businesses scope to target a large audience.
  • Language diversity is possible so its beneficial for smaller business houses to make an impression.
  • Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
  • Creation of taglines and jingles gives the brand a unique distinction.
  • Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
  • Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders.  For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.

Posted on

A Comprehensive Guide on advertising on Rainbow FM via releaseMyAd

AIR FM was the Indian government’s first radio initiative in India. Initially named FM Metro, this channel was rechristened AIR FM Rainbow in 2002. This FM channel is available in 20 different cities, and many other smaller towns and villages. Interestingly, Rainbow FM has no constant frequency on which they operate; instead, they operate on different frequencies in different locations. The reason why they function this way is because they are extremely dedicated in providing listeners with region exclusive content in their own regional language.
Advertising scope on AIR FM Rainbow :
Rainbow FM mainly deals in Hindi and regional language songs, and has recently ventured into playing mainstream English music along with classics from the 80’s. Rainbow FM also provides hourly news updates in English. AIR Rainbow FM is extremely popular across the country because they have outstanding network quality, and extremely good reception. Brilliant content and excellent reception are two of the three pillars on which Rainbow FM has enjoyed success.
The third pillar is advertising. AIR FM Rainbow is a stellar advertising platform for a variety of reasons. The top reasons why you should advertise in this network are as follows:

  • Advertising on AIR FM Rainbow allows you to advertise in many locations in India simultaneously
  • AIR Rainbow‘s strong FM signals carry transmissions so that reception is clear and crisp
  • Rainbow FM is popular among all age groups because they have content directed to all demographics.
  • By area, 30% of India has access to Rainbow FM.
  • By population, 37% of India has access to Rainbow FM.
  • Rainbow FM has a number of interactive chat shows which experience the highest listenership rates.

Time Categories based on listenership :
It is common in radio advertising to divide the day into a number of categories based on listenership ratings. On AIR Rainbow, the divisions are as follows:

Category Hours
Prime Time 7:00am – 11:00am
5:00pm – 11:00pm
Mid-Prime Time 11:00am-3:00pm
Non-Prime Time 3:00pm-5:00pm
11:00pm-7:00am

Ads played during Prime Time will be costlier, but will be more effective than advertising in the other categories. The reverse is true for Non-Prime Time ads, where the ads are less costly, but so will the effect.
Advertising rates on Rainbow FM:
The rates for booking 10 seconds of radio space on the top locations during the different time categories are as follows:

Location Prime Time Mid-Prime Time Non-Prime Time
Delhi 1100 770 440
Mumbai 880 660 440
Chennai/ Kolkata/ Bangalore/ Kodaikanal/ Hyderabad 770 550 330
Lucknow/Cochin 550 440 280
Panaji/ Jallandhar/ Cuttack/ Vijayawada/ Vishakhapatnam / Coimbatore/ Pondicherry/ 440 330 220

Advertising Opportunities on Rainbow FM:
There are a number of advertising opportunities that you can avail of on AIR FM Rainbow too, depending on what would help your requirements. The different types of advertisements you can book on AIR Rainbow are as follows:

  • Sponsorships of 30 minute programs, with FCT of 2 minutes.
  • Sponsorships of Hourly news bulletins
  • Sponsorships of 1 minute traffic, weather, transport, and stock notifications, with FCT 10 seconds.
  • 1 minute Jingles (Extendable to a maximum of 3 min)
  • Sponsorship of songs with FCT 20 seconds
  • Sponsorship of programs of duration 15,10 and 5 minutes, for which FCT would be 60,40 and 20 seconds respectively
  • You can also buy spots for 15,10 and 5 minutes where you can publicize your brand/service/product for the entire duration

How to book your ads on Rainbow FM:
The easiest way to book your ads in this excellent network is through releaseMyAd. You can book your AIR Rainbow ad through releaseMyAd, in the comfort of your living room. The booking process can be encapsulated in brief as such:

  • Choose the city you want to advertise in
  • Choose the preset plan you would opt for from a selection of Quick Burst (7days, Ad duration 15s, Ad frequency 7/day), Super Burst (15days, Ad duration 15s, Ad frequency 7/day) and Effective Reach (30 days, Ad duration 15s, Ad frequency 7/day)
  • You can customize the preset plans to fit your needs.
  • Provide your business details to view rates.
  • Choose the time category you would want to advertise in
  • Choose the parameters of Ad Frequency, Ad Duration and Ad Tenure
  • Select the dates for your ad campaign
  • Complete Payment

Other Services from releaseMyAd:

Other services covered by releaseMyAd include extensive Media Planning, wherein we decide upon a detailed media plan based on your budget and exact requirements; Creative Development, which helps you create the catchiest and most effective jingles courtesy of Jingles India; and Consulting, which helps you review the progress of your ad campaign with respect to your projected results.

If you want more information about Rainbow FM, you can mail us at radio@releasemyad.com or call us on 09830688443.