Radio Featured |

October 8, 2015December 16, 2015

All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.

The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.

“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” says Sharad Lunia, founder of releaseMyAd.

AIR has complete national reach from the main urban centres to the Tier III cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilize the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

“Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” shares Lunia.

ReleaseMyAd is a multi vertical ad booking platform functioning in newspaper, magazine, radio and cinema segments. It has created an online marketplace for media owners and buyers, to discover & transact with each other effectively. It serves over 100,000 advertisers annually, with its spectrum of clients encompassing SMB’s, corporates, startups & individuals. Its clients include Craftsvilla, Swiggy, PepperTap, Housejoy, TaskBob, DoorMint and LocalOye.

June 24, 2015March 28, 2019

Smart Radio Advertising to all those 590 million smart – phone users via releaseMyAd

If you have just launched your prized race horse app and are ready to market it, but are held back due to a budget restriction, this article is for you.The work surrounding your App does not end when it is finally developed and made available for download on the online store of your choice. We can even say that the hard work has only just begun!With over 2 million Apps available in the two biggest App stores (App Store and Google Play) to choose from, how do you make customers choose yours?

Our study shows that around 65% of smart-phone users are resistant to downloading apps frequently.In order to capture your target audience mind it is your foremost requirement to promote your brand effectively.There around 164 million radio listeners in India out of which over 35% of the listeners tune into radio on their mobile phones.So radio travels with the users impacting their decisions of downloading apps.So,undoubtedly radio is the best arena to promote apps.You will be surprised to see that around 23% of people tend to get aware of an App via a Radio Ads.

Radio is one such traditional medium which helps you break through the market clutter most efficiently.Today radio ad is a fresh entity solving major market dynamics with bewildering ad solutions.It is termed as “theater of mind”.Radio advertising through the medium of sound can invoke smell,sensations and visual images, getting the listener’s imagination into play. It plays an integral role in promoting a new product/service to its potential users taking its local market market to national levels.

Many canny advertisers are going beyond the commercial break to get their message across distinctly – by hijacking the conversation, messing with the format, or using technological innovations.You could be forgiven for thinking that radio advertising consists solely of 30s spots voice /jingle/RJ mention Ads,that are broadcasted at regular intervals.Here are some of the most popular methods(with samples) of advertising over the radio which has worked for tech start-ups:

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Contests – A radio Contest generally consists of two segments, the first segment where the RJ presents the question to the listeners, and gives them instructions to send the answers, thus generating considerable traffic; if the contest involves a prize, it is also announced in the first segment. The second part comprises of the RJ announcing the winner and getting him/her on air. These segments both last for 60-90 seconds.

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Sponsorships – Most radio programs have associate or executive sponsors. This type of ad raises brand awareness and associates the brand with the particular show.

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Utilities – Radio channels often broadcast sports and traffic updates. Often, a particular brand chooses to sponsor these mini-segments. These ads are called Utilities.For example a sports app could sponsor the sports centric units, a music app could sponsor the tracks played.

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Specials – Wishes on behalf of brands during occasions are called Specials.Apps are leveraging occasions effectively to promote themselves.
Events – Certain marketing events conducted by radio stations often require a title or associate sponsor. This is another opportunity to advertise, called Events.
Sparklers or Sweepers are short 10 second ads that occupy the first or last slot of a program.They are short but highly impactful.
Fabric – These ads are occasions where 3 RJ mentions are incorporated within the same hour for the same brand.
Road Blocks – It refers to the ad format wherein a entire time slot is allocated to the particular brand.
Outdoor broadcastes -Here the radio jockey broadcastes the show out of the studio ,may be in at an event,mall,etc.This works best for shopping apps.The RJ promotes you on air as well as in malls/shopping centres.

Recent start-ups who launched Apps have resorted to radio advertising to tap their potential market.Apps like mobikwik, paytm, Swiggy, Zopnow, Zoomcar, mynoticeperiod.com, Bigbasket,Qikwell, are advertising aggressively on radio to capture the minds of their target audience.Various ad formats have been adopted to create a strong impact in the minds of the potential users.On our research we found out that 6 out 10 apps experienced over 1.2 times more downloads after radio advertising.Radio is provides bigger and better business to start-ups..

Radio advertising is an art which demands a certain style , expertise and experience.releaseMyAd is tied with over 27 radio brands and the leading creative agency Jingle India.So we know the perfect moves that could work for your App.We have created innovative advertising campaigns for all our clients helping them to promote themselves effectively.We’ve have been doing amazing work since 2013, and it’s quite simply a cracking platform for start-ups.Get in touch with us if you want more downloads for your Apps: call us on 09830688443 or email us at radio@releasemyad.com.

December 4, 2013December 16, 2015

Radio-a reminder medium

Radio taken to “old” media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results.

“Radio is like vodka, you can mix it with any drink, and you can enjoy his vodka anywhere.” says Prashant Panday Executive Director & CEO, ENIL . Radio is taken up to be reminder medium in most of the radio campaigns. The massive MNC’s like Airtel, Vodafone, Tata, Nissan, yatra.com , OLX, quickr are the popular steady radio clients. These big names have made radio advertising an inevitable part of all their ad campaigns. On analysis we see that they have been using radio not only for greater market penetration and expansion but also to create top of mind awareness about the brand amongst the audience.

Radio being a personal, emotional and intimate media it stands as a substratum to other media campaigns. Radio is estimated to have a listenership base of 158 million people last year, an unavoidable fact to neglect.
Almost 30% people listen to radio surfing online , around 40% people have said that they visit websites when prompted through radio. Experts claim that when 10% of a online media budget is allocated into radio boosts brand browsing by 52%. When 10% of a given TV budget is re-allocated onto radio, the effectiveness of the campaign in building awareness increases on average by 15%.Outdoor and radio as a medium procreate higher levels of frequency, remitting multiple executions to audience. It ensures the creation of new brand associations faster than a single isolated medium.
In times of economic decline, when radio budgets are being slashed down, advertisers towards radio as a means of resort, due to its low cost. The era has seen a very critical inverse relation between radio and financial slowdown, as expensive media budget have been allocated to radio, as other medias have been substituted for radio.
The primary reason of radio being a reminder medium is its portability feature, it is the last thing a person could be listening just prior to his purchase. It influences customer’s decision making process and buying behaviour. Radio is fun medium and is amazing to see the ad relentlessly performing in different formats and having personal influence on audience. This personal touch is what differentiates it from other media and makes it stand as a support.

It is a reasonable priced medium but that does not restrict it to being only a SME ad tool , even the biggest of corporate have radio as a part of their promotion mix.

Radio revives senses and emotions, something which other mediums lack, bringing the audience’s imagination to life and taking him into an exciting new experience of his own. This dimension of radio makes it prime need for any successful ad campaign.

We at releasemyad.com share the expertise of all medium types and would excellently proportionate your ad spend to enjoy radio ad experience.Contact–03340311140, mail-jpaul@releasemyad.com.