Category: All India Radio

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All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

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All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.

The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.

“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” says Sharad Lunia, founder of releaseMyAd.

AIR has complete national reach from the main urban centres to the Tier III cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilize the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

“Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” shares Lunia.

ReleaseMyAd is a multi vertical ad booking platform functioning in newspaper, magazine, radio and cinema segments. It has created an online marketplace for media owners and buyers, to discover & transact with each other effectively. It serves over 100,000 advertisers annually, with its spectrum of clients encompassing SMB’s, corporates, startups & individuals. Its clients include Craftsvilla, Swiggy, PepperTap, Housejoy, TaskBob, DoorMint and LocalOye.

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Advertise on All India Radio (Prasar Bharati) via releaseMyAd

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All India Radio (Primary Channel) is one of the top government-handled channels in India. Dealing in a wide range of locally dedicated content, All India Radio has separate local broadcasting studios in most of their broadcast destinations. They play a wide range of regional and Bollywood film music, host a number of informative talk shows, host a variety of programs that address numerous social issues, and also conduct a number of interactive shows.

Advertising Scope on All India Radio (Prasar Bharati)

All India Radio is an astonishingly efficient advertising platform. Due to their excellent reception, entertaining content and their presence, they are an effective way to advertise. Advertising on All India Radio (Primary Channel) is also extremely cost effective. The top reasons why you should advertise on All India Radio are:

  • They are present in 190 cities in India, in addition to numerous other towns and villages
  • They host a wide range of content that has a large listenership
  • They produce localized content for their audiences, in a number of different languages
  • They are one of the most affordable advertising platforms, taking into account their incredible reach
  • They have a reputation of being responsible because of the number of social issues they address. Associating your brand with this network automatically boosts your brand image

Advertising Rates on All India Radio based on Time Categories

All India Radio enjoys prime listenership in all their stations. As a result, their prime-time advertising rates differ from their non-prime time advertising rates. The rates for booking 10 seconds of air-time in some locations are as follows:

Station Prime-Time Non-Prime Time
Delhi, Kolkata, Mumbai Rs. 660 Rs. 440
Agra, Indore Rs. 550 Rs. 330
Srinagar, Shillong Rs. 440 Rs. 280
Aizwal, Bhuj Rs. 330 Rs. 220
Ooty, Tejpur Rs. 220 Rs. 170

Adverting Opportunities on All India Radio

There are a number of very convenient advertising opportunities in All India Radio. You can choose to book your advertising spots based on your brand requirements and based on the nature of the show you are advertising in. The different advertising options on All India Radio are as follows:

  • Buy spots up to 60 seconds
  • Sponsorships for 30 minute programs, where 360s, or 6 minutes can be utilized for advertising.
  • Sponsorships for programs of 15, 10 and 5 minutes where FCT is 60s, 40s and 20s respectively.
  • Customized sponsored programs where you can advertise for the entire duration of the program, which can be of 15, 10 or 5 minutes.
  • Sponsored songs, where you can advertise for 20 seconds.
  • Sponsorships for the national news section
  • Sponsorships for the regional news section

Booking Process:

Now that you know of the vast scope of advertising on this prestigious platform, you must be interested in knowing how to book your ads on All India Radio. The booking procedure has been considerably simplified thanks to releaseMyAd, who have incorporated the facility of online ad booking. To book your ad, visit our website page on All India Radio (Prasar Bharati) and follow a simple process:

  • Select the destination of your ad campaign
  • Provide us with your business details
  • Choose your media plan ( Ad duration, Ad Tenure and Ad Frequency)
  • Select your broadcast time( Choose from Prime Time non Prime Time)
  • Choose the dates of your ad campaign
  • Review booking summary
  • Clear Payment

Other Services by releaseMyAd

Once you clear payment, your ad campaign is almost ready to be aired. However, we provide you with a host of other services that will help you give your ad campaign a great boost. These services are:

  • Media Planning and Buying: releaseMyAd houses media planning experts who make it a point to design your ad campaign in the most effective way, keeping in mind your budget, your target audience and your requirements.
  • Creative Production: releaseMyAd has partnered up with Jingles India, who is the best jingle production house in India, having doled out a large number of jingles for many successful ad campaigns.
  • Consulting: Our analysts use listenership data and audience records to make your campaign a success, and advice changes in your media plan to make it more effective.

Launch your ad campaign on this wonderful platform, with the help of releaseMyAd, and we will help and guide you through the entire extent of the advertising campaign, and beyond. In case of any queries, you can call us on 09830688443 or mail us at radio@releasemyad.com.

 

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Vividh Bharati Advertising Simplified via releaseMyAd

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Launched way back on the second day of October in 1957, All India Radio’s Vividh Bharati was, and continues to be one of the biggest triumphs for the Indian Radio Industry.This network enjoys listenership across 40 cities in India, and is also available in an additional number of towns and villages. Vividh Bharati is an entertainment network, dedicating 15-17 hours per day to music, skits, radio plays and interactive talk shows. Similar to other AIR networks, the network in question does not operate over a single frequency all over India, which also gives them the chance to provide location-specific content to their listeners.

Advertising Scope of Vividh Bharatiradio-advertising

Vividh Bharati’s most popular shows, ‘Sargam ke Sitare’, ‘Sangeet Sarita’, ‘Inse Miliye’ and ‘Aaj ke Mehman’ attract listeners from all across the country. In fact, since the digitalization of this station in 2008, listeners from across the borders of India, who get access through short-wave networking, have become fans of Vividh Bharati. There are a variety of reasons why this network is an excellent advertising medium. Here are a few:

  • Vividh Bharati’s content reaches 97% of the population of India.
  • You can advertise all over India in over 37 major cities and a number of towns and villages
  • They produce region-based content, which makes them all the more popular, and makes them a better advertising platform, as people from diverse regional backgrounds listen to their shows
  • Music knows no age barriers, and  listeners come from all age groups
  • AIR’s strong FM signals carry transmissions so that reception is clear and crisp, even for listeners across our border.

Time Categories based on Listenership Ratings

It is a norm in radio advertising to divide the day into a number of categories based on listenership. On Vividh Bharati, the divisions are as follows:

Time Category

Operational Hours
Prime Time  6:30 – 10:00 am
7:00 – 11:00 pm
Mid Prime Time 6:00 – 6:30 am
10:00 am – 12:00 pm
1:30 – 2:30 pm
11:00 – 11:30 pm
Non Prime Time 12:00 – 1:30 pm
2:30 – 7:00 pm

Based on these time categories, the advertising rates differ. If you choose to book your advertisement in Prime Time, it will be costlier, but you will also successfully reach a larger audience, as more people tune in at that point; similarly, mid-prime time and non-prime time ads will cost you less, but you will also reach a lesser number of people.

Advertising Rates on Vividh Bharati

As there are a vast number of locations that Vividh Bharati operates on, the advertising rates also waver based on location. Here are the rates for booking 10s of air time on this network:

Station Prime Time Mid Prime Time Non Prime Time
Kolkata, Delhi, Mumbai, Bangalore Rs. 500 Rs. 440 Rs. 330
Kanpur, Allahabad, Lucknow Rs. 390 Rs. 330 Rs. 280
Jodhpur, Panaji, Srinagar Rs. 280 Rs. 220 Rs. 170

There are a number of different ways to advertise on Vividh Bharati. Since it is basically an entertainment-based network, they have shorter programs, which are higher in density, thus providing you with more advertising opportunities. Some of the most prominent opportunities to advertise here are:

  • Spot Buys, extendable to up to 60seconds.
  • Sponsorship of programs of duration 15,10 and 5 minutes, for which FCT would be 60,40 and 20 seconds respectively
  • Customized Sponsorship Programs, wherein the entire duration can be utilized to advertise for your brand. These programs cannot exceed 15 minutes in length.
  • Sponsorship of in-house programs
  • Sponsorship of local programs
  • Sponsored Songs

Booking Process and Other Services

The process of booking your ads on this network is rather simple. releaseMyAd, registered advertising partners of AIR, is a radio ad agency that allows you to book your ads on Vividh Bharati over the internet.

You can also acquire visual creatives and design your ad campaign via releaseMyAd. The booking process can be encapsulated as such:

  • Select your Location
  • To view rates, submit your business details
  • You can customize the parameters of Ad Frequency, Ad Duration and Time Category
  • Select your Ad Tenure from a choice of 7, 15 and 30 days. You can also choose to advertise over a period of 60 days.
  • Select Dates of your ad campaign
  • Review your booking details and make any changes that you feel necessary
  • Clear payment

Your ad campaign is now ready to go LIVE!

If you face any difficulties, you can call us on 09830688443, or mail us at radio@releasemyad.com.

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Advertise on AIR FM Gold in The Most Fantastic Way

In the words of Mark Twain,“Many a small thing has been made large by the right kind of advertising.”

Radio advertising has been one of the most traditional forms of promoting a business,and successfully so.

FM GOLD, an initiative of ALL INDIA RADIO(AIR) is one of the leading radio brands of India.It stormed the radio market in 4 major metropolitan cities of India,namely:

Its immense popularity channels from its high entertainment(70%) and news(30%) oriented programmes.Advertising Cost

Over the years,advertising on AIR FM GOLD has proved to be an effective option for radio advertisers owing to its great listener-ship,high brand value and wide reach.

Coming to cost,Advertising on AIR FM GOLD is easy on the pocket,since its parent company is a government company.Advertisers can get their commercials aired at little cost and derive maximum returns on their investment.

THE SPOT BUY RATES FOR 10 SECONDS (IN RUPEES) for FM GOLD is as follows:

Name of Station TimeCat. – I TimeCat.-II TimeCat.-III
Delhi 1100 770 440
Mumbai 880 660 440
Chennai / Kolkata 770 550 330

AIR FM GOLD also provides an additional advantage to its advertisers to place their commercial in the time band of their choice. It offers different time slots:

CATEGORY HOURS
Prime Time(Category 1) 0700 – 11001700 – 2300
Mid Prime Time(Category II) 1100 – 1500
Non Prime Time(Category III) 1500 – 17002300 – 0700

releaseMyAd,is an integrated platform which helps you make and place your radio advertisements on FM GOLD in the most convenient way:

  • Choose the city you want to advertise in
  • Choose the preset plan you would opt for from a selection of Quick Burst (7days, Ad duration 15s, Ad frequency 7/day), Super Burst (15days, Ad duration 15s, Ad frequency 7/day) and Effective Reach (30 days, Ad duration 15s, Ad frequency 7/day)
  • You can customize the plans to fit your needs.
  • Provide your business details to view rates.
  • Choose the time category you would want to advertise in
  • Choose the parameters of Ad Frequency, Ad Duration and Ad Tenure
  • Select the dates for your ad campaign
  • Complete Payment and get instant confirmation via email and sms alert!

With releaseMyAd as your advertising partners, not only do you get a head-start with your radio campaign,but you get assistance throughout the process,be it with media planning or creative development.

So,get your brand in the spotlight by booking your radio ad on FM Gold today only through releaseMyAd. Contact us on 09830688443 or  you can also Email your requirements to us at radio@releasemyad.com .

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A Comprehensive Guide on advertising on Rainbow FM via releaseMyAd

AIR FM was the Indian government’s first radio initiative in India. Initially named FM Metro, this channel was rechristened AIR FM Rainbow in 2002. This FM channel is available in 20 different cities, and many other smaller towns and villages. Interestingly, Rainbow FM has no constant frequency on which they operate; instead, they operate on different frequencies in different locations. The reason why they function this way is because they are extremely dedicated in providing listeners with region exclusive content in their own regional language.
Advertising scope on AIR FM Rainbow :
Rainbow FM mainly deals in Hindi and regional language songs, and has recently ventured into playing mainstream English music along with classics from the 80’s. Rainbow FM also provides hourly news updates in English. AIR Rainbow FM is extremely popular across the country because they have outstanding network quality, and extremely good reception. Brilliant content and excellent reception are two of the three pillars on which Rainbow FM has enjoyed success.
The third pillar is advertising. AIR FM Rainbow is a stellar advertising platform for a variety of reasons. The top reasons why you should advertise in this network are as follows:

  • Advertising on AIR FM Rainbow allows you to advertise in many locations in India simultaneously
  • AIR Rainbow‘s strong FM signals carry transmissions so that reception is clear and crisp
  • Rainbow FM is popular among all age groups because they have content directed to all demographics.
  • By area, 30% of India has access to Rainbow FM.
  • By population, 37% of India has access to Rainbow FM.
  • Rainbow FM has a number of interactive chat shows which experience the highest listenership rates.

Time Categories based on listenership :
It is common in radio advertising to divide the day into a number of categories based on listenership ratings. On AIR Rainbow, the divisions are as follows:

Category Hours
Prime Time 7:00am – 11:00am
5:00pm – 11:00pm
Mid-Prime Time 11:00am-3:00pm
Non-Prime Time 3:00pm-5:00pm
11:00pm-7:00am

Ads played during Prime Time will be costlier, but will be more effective than advertising in the other categories. The reverse is true for Non-Prime Time ads, where the ads are less costly, but so will the effect.
Advertising rates on Rainbow FM:
The rates for booking 10 seconds of radio space on the top locations during the different time categories are as follows:

Location Prime Time Mid-Prime Time Non-Prime Time
Delhi 1100 770 440
Mumbai 880 660 440
Chennai/ Kolkata/ Bangalore/ Kodaikanal/ Hyderabad 770 550 330
Lucknow/Cochin 550 440 280
Panaji/ Jallandhar/ Cuttack/ Vijayawada/ Vishakhapatnam / Coimbatore/ Pondicherry/ 440 330 220

Advertising Opportunities on Rainbow FM:
There are a number of advertising opportunities that you can avail of on AIR FM Rainbow too, depending on what would help your requirements. The different types of advertisements you can book on AIR Rainbow are as follows:

  • Sponsorships of 30 minute programs, with FCT of 2 minutes.
  • Sponsorships of Hourly news bulletins
  • Sponsorships of 1 minute traffic, weather, transport, and stock notifications, with FCT 10 seconds.
  • 1 minute Jingles (Extendable to a maximum of 3 min)
  • Sponsorship of songs with FCT 20 seconds
  • Sponsorship of programs of duration 15,10 and 5 minutes, for which FCT would be 60,40 and 20 seconds respectively
  • You can also buy spots for 15,10 and 5 minutes where you can publicize your brand/service/product for the entire duration

How to book your ads on Rainbow FM:
The easiest way to book your ads in this excellent network is through releaseMyAd. You can book your AIR Rainbow ad through releaseMyAd, in the comfort of your living room. The booking process can be encapsulated in brief as such:

  • Choose the city you want to advertise in
  • Choose the preset plan you would opt for from a selection of Quick Burst (7days, Ad duration 15s, Ad frequency 7/day), Super Burst (15days, Ad duration 15s, Ad frequency 7/day) and Effective Reach (30 days, Ad duration 15s, Ad frequency 7/day)
  • You can customize the preset plans to fit your needs.
  • Provide your business details to view rates.
  • Choose the time category you would want to advertise in
  • Choose the parameters of Ad Frequency, Ad Duration and Ad Tenure
  • Select the dates for your ad campaign
  • Complete Payment

Other Services from releaseMyAd:

Other services covered by releaseMyAd include extensive Media Planning, wherein we decide upon a detailed media plan based on your budget and exact requirements; Creative Development, which helps you create the catchiest and most effective jingles courtesy of Jingles India; and Consulting, which helps you review the progress of your ad campaign with respect to your projected results.

If you want more information about Rainbow FM, you can mail us at radio@releasemyad.com or call us on 09830688443.