All India Radio (Primary Channel) is one of the top government-handled channels in India. Dealing in a wide range of locally dedicated content, All India Radio has separate local broadcasting studios in most of their broadcast destinations. They play a wide range of regional and Bollywood film music, host a number of informative talk shows, host a variety of programs that address numerous social issues, and also conduct a number of interactive shows.
Advertising Scope on All India Radio (Prasar Bharati)
All India Radio is an astonishingly efficient advertising platform. Due to their excellent reception, entertaining content and their presence, they are an effective way to advertise. Advertising on All India Radio (Primary Channel) is also extremely cost effective. The top reasons why you should advertise on All India Radio are:
- They are present in 190 cities in India, in addition to numerous other towns and villages
- They host a wide range of content that has a large listenership
- They produce localized content for their audiences, in a number of different languages
- They are one of the most affordable advertising platforms, taking into account their incredible reach
- They have a reputation of being responsible because of the number of social issues they address. Associating your brand with this network automatically boosts your brand image
Advertising Rates on All India Radio based on Time Categories
All India Radio enjoys prime listenership in all their stations. As a result, their prime-time advertising rates differ from their non-prime time advertising rates. The rates for booking 10 seconds of air-time in some locations are as follows:
| Station | Prime-Time | Non-Prime Time |
| Delhi, Kolkata, Mumbai | Rs. 660 | Rs. 440 |
| Agra, Indore | Rs. 550 | Rs. 330 |
| Srinagar, Shillong | Rs. 440 | Rs. 280 |
| Aizwal, Bhuj | Rs. 330 | Rs. 220 |
| Ooty, Tejpur | Rs. 220 | Rs. 170 |
Adverting Opportunities on All India Radio
There are a number of very convenient advertising opportunities in All India Radio. You can choose to book your advertising spots based on your brand requirements and based on the nature of the show you are advertising in. The different advertising options on All India Radio are as follows:
- Buy spots up to 60 seconds
- Sponsorships for 30 minute programs, where 360s, or 6 minutes can be utilized for advertising.
- Sponsorships for programs of 15, 10 and 5 minutes where FCT is 60s, 40s and 20s respectively.
- Customized sponsored programs where you can advertise for the entire duration of the program, which can be of 15, 10 or 5 minutes.
- Sponsored songs, where you can advertise for 20 seconds.
- Sponsorships for the national news section
- Sponsorships for the regional news section
Booking Process:
Now that you know of the vast scope of advertising on this prestigious platform, you must be interested in knowing how to book your ads on All India Radio. The booking procedure has been considerably simplified thanks to releaseMyAd, who have incorporated the facility of online ad booking. To book your ad, visit our website page on All India Radio (Prasar Bharati) and follow a simple process:
- Select the destination of your ad campaign
- Provide us with your business details
- Choose your media plan ( Ad duration, Ad Tenure and Ad Frequency)
- Select your broadcast time( Choose from Prime Time non Prime Time)
- Choose the dates of your ad campaign
- Review booking summary
- Clear Payment
Other Services by releaseMyAd
Once you clear payment, your ad campaign is almost ready to be aired. However, we provide you with a host of other services that will help you give your ad campaign a great boost. These services are:
- Media Planning and Buying: releaseMyAd houses media planning experts who make it a point to design your ad campaign in the most effective way, keeping in mind your budget, your target audience and your requirements.
- Creative Production: releaseMyAd has partnered up with Jingles India, who is the best jingle production house in India, having doled out a large number of jingles for many successful ad campaigns.
- Consulting: Our analysts use listenership data and audience records to make your campaign a success, and advice changes in your media plan to make it more effective.
Launch your ad campaign on this wonderful platform, with the help of releaseMyAd, and we will help and guide you through the entire extent of the advertising campaign, and beyond. In case of any queries, you can call us on 09830688443 or mail us at radio@releasemyad.com.
