Category: Featured

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All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

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All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.

The facility allows advertisers to book ads online across all channels of AIR. As an online media option, releaseMyAd makes mass media advertising options accessible to all advertisers. “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilization of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues,” says Amitabh Shukla, Additional Director General (Commercial), All India Radio.

“All India Radio is an extensive government owned network that has exclusive rights over communications by every ministry. Be it the parliamentary talk, world cup commentary or the Prime Minister’s monthly address, this is the only platform that gives access to these. We want to help advertisers to capitalize on the AIR’s monopoly on content that is news, sports or common welfare driven. It has such wonderful properties and scope to offer. We shall now play a significant part in communicating its vision and enabling whatever opportunities it has to offer,” says Sharad Lunia, founder of releaseMyAd.

AIR has complete national reach from the main urban centres to the Tier III cities and even the most far flung rural sections of the country with its three tier broadcasting system. With its concept of local radio constituting the third tier of broadcasting, there are stations in all district headquarter towns. However, accessing businesses in the farthest corners who could utilize the radio for advertisements becomes very difficult for AIR. Moreover, given their location, the business owners too don’t end up reaching out to the relevant sources for the purpose.

“Even seasoned advertisers who want to advertise on AIR are not too sure about how to reach out to them. It is not possible for Prasar Bharati to set up offices in every nook and corner of its broadcast boundaries. ReleaseMyAd will now do the needful to bridge this huge gap between businessmen and their remotely situated target groups,” shares Lunia.

ReleaseMyAd is a multi vertical ad booking platform functioning in newspaper, magazine, radio and cinema segments. It has created an online marketplace for media owners and buyers, to discover & transact with each other effectively. It serves over 100,000 advertisers annually, with its spectrum of clients encompassing SMB’s, corporates, startups & individuals. Its clients include Craftsvilla, Swiggy, PepperTap, Housejoy, TaskBob, DoorMint and LocalOye.

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Jet Airways – SMB Customers can now advertise easily via releaseMyAd

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jet-and-rmareleaseMyAd, India’s largest advertising platform has collaborated with Jet Airways to better serve its SME customers for all their advertising and media planning requirements as a part of the GlobalLinker platform across the nation. This platform provides holistic assistance to companies in areas ranging from hotel bookings to complete business solutions.

releaseMyAd-services-via-jetairwaysThrough this portal, releaseMyAd now joins other major partners like Airtel to provide complete intranet services from business solutions to booking arrangements to small and medium scale businesses on the expansion.Through the releaseMyAd platform, businesses can evaluate all available advertising options at the click of a button. Being a most versatile advertising platform, releaseMyAd provides a definite advantage to the businesses here given that a member can now connect to clients anywhere in anyway he wants be it a company with localised operations or not. The benefit of choice and connectivity afforded to members onboard the GlobalLinker adds great value to it and makes life a lot more easy for businesses trying to expand.

“Our intention is to help and educate businesses across geographies to understand rates marketing operations and media options so that they can self-serve themselves eventually”, says Sharad Lunia, founder of releaseMyAd.com.

GlobalLinker is a Jet Airways initiative that is all set to serve developing businesses by making services accessible that weren’t easily available before. Being part of the platform lets releaseMyAd empower SMEs across geographies thereby assisting in an overall business development across India. In a developing economy like India, SMEs deserve every advantage they need and with enterprises like these, it is becoming a tangible reality.

Businesses are able to register on GlobalLinker to avail of various packages that helps them smoothen out their operations.

For assistance, visit  https://jetairways.globallinker.com

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Radio-a reminder medium

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Radio taken to “old” media has become a resort to other media platforms.Radio has become the vital complimentary media mix element in most ad campaigns to get better results.

“Radio is like vodka, you can mix it with any drink, and you can enjoy his vodka anywhere.” says Prashant Panday Executive Director & CEO, ENIL . Radio is taken up to be reminder medium in most of the radio campaigns. The massive MNC’s like Airtel, Vodafone, Tata, Nissan, yatra.com , OLX, quickr are the popular steady radio clients. These big names have made radio advertising an inevitable part of all their ad campaigns. On analysis we see that they have been using radio not only for greater market penetration and expansion but also to create top of mind awareness about the brand amongst the audience.radio-reminder

  • Radio being a personal, emotional and intimate media it stands as a substratum to other media campaigns. Radio is estimated to have a listenership base of 158 million people last year, an unavoidable fact to neglect.
  • Almost 30% people listen to radio surfing online , around 40% people have said that they visit websites when prompted through radio. Experts claim that when 10% of a online media budget is allocated into radio boosts brand browsing by 52%. When 10% of a given TV budget is re-allocated  onto radio, the effectiveness of the campaign in building awareness increases on average by 15%.Outdoor and radio as a medium procreate higher levels of frequency, remitting multiple executions to audience. It ensures the creation of new brand associations faster than a single isolated medium.
  • In times of economic decline, when radio budgets are being slashed down, advertisers towards radio as a means of resort, due to its low cost. The era has seen a very critical inverse relation between radio and financial slowdown, as expensive media budget have been allocated to radio, as other medias have been substituted for radio.
  • The primary reason of radio being a reminder medium is its portability feature, it is the last thing a person could be listening just prior to his purchase. It influences customer’s decision making process and buying behaviour. Radio is fun medium and is amazing to see the ad relentlessly performing in different formats and having personal influence on audience. This personal touch is what differentiates it from other media and makes it stand as a support.

It is a reasonable priced medium but that does not restrict it to being only a SME ad tool , even the biggest of corporate have radio as a part of their promotion mix.

Radio revives senses and emotions, something which other mediums lack, bringing the audience’s imagination to life and taking him into an exciting new experience of his own. This dimension of radio makes it prime need for any successful ad campaign.

We at releasemyad.com share the expertise of all medium types and would excellently proportionate your ad spend to enjoy radio ad experience.Contact–03340311140,  mail-jpaul@releasemyad.com.

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Rejuvenating Therapy Centre begins their local Marketing Campaign with Newspaper Advertising

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Rejouvenance Therapy Center at Secunderabad

‘Know our Customer’ is a very special initiative for releaseMyAd.  It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.

Everyone in today’s day and age leads a stressful life, be it our professional life or be it our personal life. There comes a point when we need to relieve ourselves of all kinds of stress and there are many upcoming wellness centres which help us in de-stressing ourselves. One such centre is making its way up in the wellness and therapeutic services sector in Secunderabad, known as Rejouvenance Day Spa. The proprietor of this therapy centre, Mr. Nisith Mandla provides a brief account of their services and how they have benefitted from newspaper advertising.

Q. Can you describe the nature of the services you provide?

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Kerala Massage with Herbal Oil for Therapy

A.  Rejouvenance Day Spa is a wellness and therapy centre. We provide rejuvenating, refreshing and anti-stress therapies. These therapies include massages, physiotherapy, spa etc. Our products range from Swedish, Thai and other international therapeutic massages to herbal, ayurvedic, Keralite and many other Indian massages. We also provide muscle relaxing therapies to help people de-stress and enable proper movement of limbs and other muscles. We are currently located at Secunderabad, Andhra Pradesh and mainly service people located in the same and surrounding regions.

Q. What was the need to advertise?

A. When the centre was established we needed customers and the best way to get customers is to advertise and promote a name. We thought of the most reliable source of advertising, in which people always have faith and we could only think of newspapers. We wanted to promote our services, make people aware of the brand and the services. Making people know about our presence in a place close to them and getting clients were our two main purposes.

Q. Who was your target audience?     

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Thai Rejuvenating Massage Therapy

A. Our service cost starts with Rs. 1500-Rs.3000 which basically appeals and can be afforded by the Elite class. We wanted to reach out to the people who need to relax and have the capital to pay for it. The therapies are quite expensive hence we targeted the rich and the fairly moneyed class.

Q. How effective was newspaper advertising? Do you plan to invest in newspaper advertising in future?

A. To be honest, it is gradually picking up. Since we are trying to reach out to the cream of the society, the number of responses is not to high but whatever responses we get, they are fairly big clients. They are willing to spend as high as Rs.10,000 in one session or one visit. So we are not complaining about the responses.

We are also starting to advertise on Radio and a few local Television channels. But we will continue to publish ads in newspapers and gradually make them prominent and place them in prominent sections of the newspaper.

Q. Why did you choose to book your ad online through releaseMyAd?

A. Well, it was purely due to time constraints and convenience. Most of the work these days is done online and travelling to a publishing house for getting ads printed is a hectic task. It is not possible to donate so much time for booking ads every time we need to publish an advertisement. So we chose the Internet booking options as it saves time and offers quick solutions.

Q. What was your experience with releaseMyAd?

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Spa Massage Therapy Treatment Room

A. Initially I had faced certain issues as my ad was not published on time. The scheduled release date was missed a couple of times but as I spoke to the Customer Service team, I realised that the issue was from the newspaper publishing house.

Nowadays I do not face any issues while placing my newspaper ad bookings. My ad gets published as and when I want it to be released without any issues. I am a regular customer of releaseMyAd and will continue to be so, at least for the time being.

We are really thankful to Rejouvenance Day Spa and Mr. Nisith Mandla for making use of our services and appreciating as well as understanding our position. We really get motivated and inspired due to customers like Mr. Nisith to continue our work and make it better as well. ReleaseMyAd is also grateful to him for giving us so much time and helping us complete the Study.

To learn more about services, visit: origin-of-newspaper-advertising