‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Everyone in today’s day and age leads a stressful life, be it our professional life or be it our personal life. There comes a point when we need to relieve ourselves of all kinds of stress and there are many upcoming wellness centres which help us in de-stressing ourselves. One such centre is making its way up in the wellness and therapeutic services sector in Secunderabad, known as Rejouvenance Day Spa. The proprietor of this therapy centre, Mr. Nisith Mandla provides a brief account of their services and how they have benefitted from newspaper advertising.
Q. Can you describe the nature of the services you provide?
A. Rejouvenance Day Spa is a wellness and therapy centre. We provide rejuvenating, refreshing and anti-stress therapies. These therapies include massages, physiotherapy, spa etc. Our products range from Swedish, Thai and other international therapeutic massages to herbal, ayurvedic, Keralite and many other Indian massages. We also provide muscle relaxing therapies to help people de-stress and enable proper movement of limbs and other muscles. We are currently located at Secunderabad, Andhra Pradesh and mainly service people located in the same and surrounding regions.
Q. What was the need to advertise?
A. When the centre was established we needed customers and the best way to get customers is to advertise and promote a name. We thought of the most reliable source of advertising, in which people always have faith and we could only think of newspapers. We wanted to promote our services, make people aware of the brand and the services. Making people know about our presence in a place close to them and getting clients were our two main purposes.
Q. Who was your target audience?
A. Our service cost starts with Rs. 1500-Rs.3000 which basically appeals and can be afforded by the Elite class. We wanted to reach out to the people who need to relax and have the capital to pay for it. The therapies are quite expensive hence we targeted the rich and the fairly moneyed class.
Q. How effective was newspaper advertising? Do you plan to invest in newspaper advertising in future?
A. To be honest, it is gradually picking up. Since we are trying to reach out to the cream of the society, the number of responses is not to high but whatever responses we get, they are fairly big clients. They are willing to spend as high as Rs.10,000 in one session or one visit. So we are not complaining about the responses.
We are also starting to advertise on Radio and a few local Television channels. But we will continue to publish ads in newspapers and gradually make them prominent and place them in prominent sections of the newspaper.
Q. Why did you choose to book your ad online through releaseMyAd?
A. Well, it was purely due to time constraints and convenience. Most of the work these days is done online and travelling to a publishing house for getting ads printed is a hectic task. It is not possible to donate so much time for booking ads every time we need to publish an advertisement. So we chose the Internet booking options as it saves time and offers quick solutions.
Q. What was your experience with releaseMyAd?
A. Initially I had faced certain issues as my ad was not published on time. The scheduled release date was missed a couple of times but as I spoke to the Customer Service team, I realised that the issue was from the newspaper publishing house.
Nowadays I do not face any issues while placing my newspaper ad bookings. My ad gets published as and when I want it to be released without any issues. I am a regular customer of releaseMyAd and will continue to be so, at least for the time being.
We are really thankful to Rejouvenance Day Spa and Mr. Nisith Mandla for making use of our services and appreciating as well as understanding our position. We really get motivated and inspired due to customers like Mr. Nisith to continue our work and make it better as well. ReleaseMyAd is also grateful to him for giving us so much time and helping us complete the Study.