newspaper ads |

May 25, 2020May 25, 2020

Newspaper Advertising: Types, Tips, and Examples

Advantage and effectiveness of newspaper advertisement is very high with reasonable expense. You get the best possible response by putting an ad in the newspaper.. Newspapers being easily available can reach the target reader widely where it is difficult to reach via other mediums of advertising. Customers are more habituated to newspapers for acquiring day-to-day news, thus it is easier to grab their attention to your advertisement that way. Here I am trying to discuss the types, tips and examples of newspaper advertising.

Types of newspaper advertising:

In newspapers, there are different ad formats namely Classified Text, Classified Display and Display. If you are looking to book any of the above kinds of advertisements, releaseMyAd is the easiest and hassle-free option. By releaseMyAd, one can book newspaper ads with just a few clicks online.

Classified Text is the standard running text format, calculated as per character, word or line depending on the newspaper. Classified Display Ad is more visually appealing than classified text ads. Here one can add customized font, logo or image to make the ad visually more effective for the target readers. These ads are charged on the basis of per sq.cm. And Display advertisements are the most extravagant form of newspaper advertising. They can be published on any page and can occupy any amount of space in a specific newspaper page. This is a bit costly in comparison with the other two types of ad format. One can choose any of the ad booking formats according to their target reader, necessity and budget.

Newspaper ads can also be classified between different categories. They are-

Matrimonial(wanted Bride/ wanted Groom)
Recruitment( situation vacant, situation wanted, etc)
Business(proposals/offers, for sale, etc)
Property(for sale/ to rent, Accommodation wanted, Accommodation available etc)
Personal (Change of name, lost & found etc)
Education (Tuitions, admission open etc)
Public notice (Intended marriage notice, court notice, government announcements etc)
Travel (Tour packages, travel bookings etc)
Services (Tally or data service-related ads, beauty parlour etc)
Retail/ Shopping (Online book purchase, apparel shopping etc)
Obituary (Sad demise, Months mind etc)
Remembrance (One-year remembrance, 2nd-year remembrance etc)
Computers (Laptop or system parts ads)
Astrology (personal and professional problem solved by astrological gurus)
Entertainment or Commercial Personal (Events, entertainment-related ads which have a commercial background).

Tips for newspaper advertising:

The main motive of publishing an advertisement is drawing the attention of the reader and making them aware of the business information and lastly convincing them to avail or purchase the product or service. To get the best possible response one has to follow certain tips and tricks.

Firstly, you have to choose the newspaper wisely according to the region, circulation and readership. For example, if you want to publish a matrimonial ad in Kolkata then the best newspaper will be Anandabazar Patrika for that as it has the highest readership rate in West Bengal.

You have to choose the appropriate date in order to get the maximum response. For eg; Publishing a recruitment ad on Saturday will be more effective than any other day.

Many publications publish different pullouts in respect of category. For eg, Times of India publish their property pullout on Friday in Bangalore. So choosing release dates according to all these aspects will help to get the maximum output from an advertisement.

Composing ad matter is the most important job in terms of the effectiveness of the published advertisement. It is very important to maintain proper space, punctuation and spelling for generating a sense of authenticity, dependency among readers. In case of matrimonial ads, it is very necessary to mention age, height, educational qualification or professional details and sharing if any special preferences are there like divorcee, non-divorcee, separated, NRI, physical disabilities and medical conditions etc.

While composing a name change ad, one must keep in mind to clearly mention the old name and new name in the matter.

In the Obituary and remembrance ad do not forget to mention the name and date of death of the deceased person and strictly not mention the reason of the death because that is not acceptable in most of the publication.

While composing an ad matter, the most common mistake people make is they skip mentioning their contact details. It is very important to mention that for obvious reasons otherwise, people won’t be able to contact you for business reasons.

Examples of newspaper advertising:

Here I am listing few examples of newspaper ads for better understanding-

Matrimonial

Well Settled Hindu Gupta family, based in the USA seeks a beautiful bride (21 to 28) for their son, 32, Never Married, Fair and Handsome, 5’8, M.S. Engineering, and working in a lucrative Aerospace job. Caste No Bar. +1562-676-7645: Vishalgup@msn.com. Dowry not required.

Business

VRUND CHEM looking for Area DISTRIBUTORS for High-Quality HAND SANITIZERS/ DISINFECTANT and TUNNEL SPRAY, All products are certified and govt approved. Send your agency details to sales@vrundchem.com or WhatsApp: 9913343388 office: 508 HIR ASHA ARCADE Kargil Petrol Pump Lane Sola.

To get assistance for everything above you just need to visit our website page where you will get the most effective media buying solutions. For any query feel free to call our helpline number/WhatsApp 9830629298 or write us to book@releasemyad.com. We have our 24*7 chat support system which you can avail by visiting our page.

May 1, 2020May 4, 2020

6 Facts about Newspaper Advertising You Probably Didn’t Know

If you have been a regular advertiser or someone who has never considered newspaper advertising there are some facts about Newspaper Advertising that you might not know and knowing them would definitely make you consider Newspaper Advertising as your major form of advertising.

Newspaper advertising is the oldest form of advertising and hence it has an authenticity attached to it. This is the most genuine and widely recognised form of advertising, the first newspaper ad being put up in 1905. You simply cannot compare the legacy with all the new sources of Advertising.

However expensive it might seem booking an advertisement is cheapest compared to any other forms of advertising be it radio, television, cinema and others. Charges vary from Newspaper to Newspaper and within the Newspaper charges vary for different cities and types and category of ad. You have so many options to select from. With the knowledge of just the circulation of newspapers you can select the best option you want to go with. You do not have to burden yourself with datas.

There are actually so many categories to select from.Various Categories for booking are Matrimonial, Recruitment, Property, Services, business, Personal, Vehicle, Announcement, Tenders, Travels, Wedding Arrangement, Public Notice, Court Notice, Share Certificate, Change of Name, Lost and Found, Remembrance, Astrology, Obituary, Retailers, Computers and others.

Simplest booking process from among all types of advertisement. You can book the advertisement sitting on your couch. Surprisingly the process has been simplified by online agencies. Everything is taken care of on behalf of you. Experts are available, call 9830629298 to directly discuss your queries.

In small towns newspaper advertising is even more beneficial since people love their local newspaper and hence it is definitely the option which will connect you with customers directly.

With digitalization, Newspaper Advertising is evolving and hence your ad is available in the epaper of the newspaper as well. You get your ad in the hard Newspaper as well as e-papers. Now isn’t it something you can look forward to?

Check releaseMyAd for your booking process. It is a simplified and cost effective, 3 step process. Book the newspaper ad now and enjoy huge discounts. There are discounted packages as well to book the ads. Choose from among all the categories and various city editions. Email our experts at enquiry@releasemyad.com vist releaseMyAd website.

April 24, 2020April 27, 2020

Newspaper Advertisements: All the Stats, Facts, and Data You’ll Ever Need to Know

Newspapers, one if not the oldest advertising mediums that exist even today. Now in the age of digital media platforms, it has certainly lost its charm to some extent. But even then don’t get confused with the flashy and trendy social media advertisements this traditional advertising platform still holds the position as the No. 1 choice among advertisers.

Now let us look at some facts.

“India is one of the top countries in newspaper sales. Almost one-third of India’s 579 million literate population is said to read a newspaper now”, according to KPMG analysis.

One of the most popular newspapers Times Of India holds a position of publishing 33 editions across India.The highest number of editions printed by any newspaper publication.

Dainik Bhaskar, the most read newspaper in the country, circulates 4,320,781 daily, as of 2018.

These are only a few examples; there are many more newspapers regional and national having their respective circulation numbers.

Now, why do the circulation numbers matter?

It’s important because just like views on the internet this lets you determine the number of audiences you can capture and let them have a glance over your advertisement and maybe turn them into potential customers.

To give an idea hundreds of ads are published in a single newspaper each day.

Now lets us look at the few important things you need to know to publish a newspaper ad

Different Ad formats:

Classified Text Ad: Ads consisting only of text no pictures you can use enhancements like colour to make it more appealing. These ads are the most affordable.

Classified Display: Smaller than a display but better than a test ad. These ad consist of text with pictures.

Display Ad: The best visually appealing format of display ad in a newspaper. If you are not on a budget this is the format for the most attraction from the consumer.

Different Categories

Newspapers offer a wide range of categories to choose from, such as:

Personal (Change of name, Lost and found, etc)
Property(for sale, accommodation wanted)
Let/rent
Business(for sale, offer/proposal,etc)
Vehicles
Classified tenders(public notice,tenders,etc)
Recruitment(situation vacant, situation wanted,etc)
Matrimonial(wanted bride or wanted groom)
Services
Obituary
Remembrance
Computers
Retail
Astrology
Travel
Education

You can choose to advertise in any of the categories depending on your ad matter. The category is heading under which your advertisement will be published. This helps the audience know even before reading your ad what it is about and thus reach the target audience easily.

Documentation Requirement

Now, most advertisements do not require any documents to get published in most papers. But some advertisements involve legal formalities require documents. Such as,

For Lost & Found: FIR copy or General Diary (GD) or Notarized Affidavit.
For a change of name: A notarized affidavit not more than 6months old or a gazette copy published by Department of Publication, Ministry of Housing and Urban Affairs
Different documents are required for different kinds of Public Notice advertisements :

Housing Society: Ad Matter should be written society letterhead & it should be duly signed & stamped.
For legal issues (such as property ownership, disownment, etc): Ad Matter Should Be Written in a Lawyer Letterhead & it should be duly signed & stamped.
Company Documents Misplaced/ Missing: FIR stating the proper lost documents with company name (not be more than 6 months old).

For Obituary or remembrance advertisement: Death Certificate of the deceased or Cremation slip of the deceased or Doctor’s note stating the name & date of death of the deceased signed & stamped by authorized medical personnel.
Cost:

Now giving an ad in a newspaper may sound costly to a layman. But as one dives deep into the no. of audience the ad gets exposed to and editions to choose from according to your needs it is truly the most penny worthy medium of advertising.

Now the cost of a newspaper advertisement depends on a lot of factors.

Ad format

There can be different types of ad formats as mentioned above. A classified text will cost you less than a classified display and a display ad will cost you more than a classified display.

Newspaper selected

Different newspapers have different rate cards. A regional newspaper will cost you less than a national one focusing on a niche audience. Here in releaseMyAd, we try to offer you the best possible rates in any newspaper allowing you to advertise in your desired newspaper with a saving up to 50% on cost.

Size

The bigger your ad matter the costlier it gets. Of course, there is a base rate but beyond that, as the ad matter increases so does the size and the cost of the ad.

Other than these major factors the category and location also influence the cost of the advertisement.

For example, a property ad will not have cost the same as a matrimonial advertisement and vice versa.

Now when we know all the basics of newspaper advertisements, we are ready to book an ad. This traditional advertising medium does not necessarily require a traditional booking procedure.

With the help of releaseMyAd, you can book an ad instantly for any newspaper with the help of the internet.

With Just 3 Simple Steps:

It lets you place advertisements in a newspaper effectively saving you both time and money at the same time!

To know more visit https://www.releasemyad.com/newspaper-advertisement and take the first step to a newspaper advertisement. And for other enquiries Mail us at book@releasemyad.com, or call us on 09830629298.

June 24, 2019June 24, 2019

Discover the Untapped Potential of Newspaper Advertising

In today’s modern society, one would be extremely hard-pressed to find a person who has never even glanced at a newspaper. Newspapers have become so integral a part of our daily lives that it is terribly difficult to imagine a life without them. Newspapers keep us updated on what’s happening around the world, they give us information on a whole range of topics, they give us the weather forecast, TV listings, horoscopes, puzzles, and attract our attention to products and services available around us by means of advertisements.

In short, newspaper advertisements are print advertisements that are published in local, regional, national or international news publications, which may be daily or weekly. Newspaper advertising has been around for a very, very long time. One could say that it has been around longer than any other form of advertising we see today. Newspaper advertising is also the form of advertising that businesses first think of, and as a result, it also has the highest share of a business’s advertising expenditure.

In newspapers, advertisements coexist with other editorial content and are very effective in capturing the attention of readers. Newspaper advertisements are useful as they can be used to reach out to a large number of people at once. Publishing ads in papers helps to spread awareness about a brand or company as well as attract customers.

The advantages of advertising in newspapers are several. Here are some of the major ways you can benefit by placing your advertisements in newspapers:

Cost Effectiveness

Publishing advertisements in newspapers works out to be far cheaper than other channels, such a TV, hoardings, billboards or radio. Newspaper advertisements can also be customised to suit any budget, and package discounts can also be availed.

Wide Reach

Given the large number of people who read newspapers, publishing advertisements in newspapers is a sureshot way to reach out and target a large audience with minimum hassle.

High Engagement

In the case of newspapers, readers are generally more engaged and less likely to get distracted, unlike with television or radio advertisements where audiences often treat advertisements like background noise or are preoccupied.

Trustworthiness

Newspapers have traditionally been viewed as a trustworthy media channel, and therefore advertising in newspapers is more likely to be effective in capturing and holding people’s interest and curiosity.

Ideal for Shoppers

More often than not, it has been observed that people are influenced by advertisements for products and services in newspapers. People tend to view advertisements as more authentic when in print.

In light of the above, it’s no surprise why newspaper advertising still remains the number one choice for businesses to promote their products and services. releaseMyAd helps you publish your advertisements in the newspapers of your choice, getting your message across to your target audience. With its years of experience in the industry and extensive know-how, releaseMyAd gets you the maximum reach through strategic ad planning methods and a pan-India network. releaseMyAd makes advertising in newspapers simple for you. Book your ad today!

January 9, 2017March 11, 2017

Ads Booking just in 3 Easy Steps via releaseMyAd!

Print ads are one of the standard formats for creative advertising. So if you are thinking that newspaper advertising is dead then it’s time for you to think twice. Needless to say, the internet has ventured into our lives like never before, but that doesn’t mean that it has surpassed the newspaper advertising industry. It still holds a lot of value among the commoners.

You would think the newspaper ads are void of innovative ideas, but that’s certainly not the case. In fact, many brands are finding new ways to increase their online business by targeting offline prospects to visit their website or physical stores.

In a survey, it was found that advertisement in paper continues to be as popular especially among the younger generations who are seeking employment. It was also found that nearly 50% of India’s population still thrives on newspaper advertising. Besides providing news and information, newspapers provide a platform for readers and advertisers to communicate with each other for specific needs. In newspapers, advertisers can book ads under different categories which include recruitment, business, property, matrimony, education, service, travel, retail, obituary etc. Categories help to classify every type of ad so readers who are looking for any particular ad can scan through the category columns to save their time. For example, if someone is looking for a bride, then he/she will look into the matrimonial columns than searching it on the other pages.

Ideally, newspapers are the best platform to promote products and services in the local market this is because you can target any community by choosing a specific publication that reaches out to your target groups. Many small and large scale industries choose newspaper advertising to get hold of the local market. So if you are thinking what impact your product can have on your target groups, book the ad in the newspaper and see the results instantly!

These days Ads booking in newspaper got easier with the digital progression. You don’t need to visit the publication houses in person as you can book the ad online through our portal releaseMyAd. Earlier the process of booking ads in newspapers was really hectic and time-consuming so people used to hire agents for getting the work done. Now in this process, the third parties used to charge a huge sum of money from the advertisers for getting their ad placed in the newspaper. So now to make the process more simple and transparent releaseMyAd came into the market giving the advertisers a wide range of advertising options!

In 2008 releaseMyAd was founded with the idea of booking classified ads online in national and local newspapers of India. With the aim to make advertising easy for the clients, we brought the entire marketplace at your fingertips enabling the advertisers to choose from a wide range of options to fulfil their advertising goals. releaseMyAd simplifies your advertising experience by saving time and money. It eliminates the hectic process that one has to go through earlier. We are authorised by INS, the main governing council of media publications, so the publication house sends us direct ad rates without any extra commission charge. So if

you planning to book newspaper ads in the highest circulated newspapers of India, then just visit our website and follow the booking process given below.

releaseMyAd Ad booking process: Our ad booking process is very simple; it will take only a few minutes to book your ad. So, visit our website (www.releasemyad.com) and follow these 3 steps below:

1) Select your preferred newspaper, category and city

2) Enter your ad text and choose the publication dates

3) Now proceed to make the payment through our various online or offline modes available on our website.

In case you find any difficulty in booking your ad feel free to call us at 09830629298 or write us at book@releasemyad.com. Our executives will get back to you within 24 hours.