newspaper ads |

September 8, 2016September 8, 2016

Advancement of Booking Ads in Newspaper

Have you ever thought how newspapers ads were booked some years back?

Well to have a clear picture of this, let’s go back to the era where people had to face a lot of difficulties in getting their advertisements booked in the newspapers. We all know how busy the media houses are! Starting from news pouring from different sources round the clock to other publishing issues they are always stuffed with different responsibilities, so they permitted brokers to do their part for bringing ads in their newspapers. This sounds pretty simple, isn’t it? But in reality, it is one of the most tiresome and lengthy procedure that the advertisers had to experience whenever they tried to book newspaper ads. For instance, if someone has to place a matrimonial ad in the newspaper at that time they had to run to the brokers who used to charge extra cost for acting as the middle –man between media houses and the advertiser.

Just visualise yourself in that scenario once and tell me would you like to take so much trouble just for placing one ad in the newspaper? Or do we really have so much time to waste it on someone who will try to lure us to fetch extra money! So in 2008 the idea of online ad booking in newspaper came into force to simplify the complicated procedure. Today you are just a click away in reaching your preferred newspaper to place an ad. releaseMyAd, being the largest online advertising platform enables the advertisers from different corners of the world to book their ads in any newspapers of India at no extra cost.

Merits of Online ad booking in newspapers:

Collect data– Online ad booking helps advertisers in finding information about their target audience as well as the circulation number of the newspaper on which they decided to place an ad.
Multiple options– releaseMyAd has brought the entire marketplace in your hand, so you can browse through different newspapers which are circulated in India.
Cost effective- advertising in newspaper is the most cost effective method than any other medium. You only pay for the words that you want to appear in your ad.
Wide reach– With a low-budget , you can reach out to the entire population of a city
Time –saving- You can book your ad online just in few minutes by following the instruction on our ad booking portal
Hard –to-miss – We can assure you that your ads won’t be missed by the publication house and it will be published as on the specified dates.
Track your ad- Just in case if you can’t find your ad in the newspaper we will help you to track your ad in the e-paper and will send you a copy of it.

releaseMyAd offers you a wide range of ad categories like recruitment, business, property, education, matrimonial etc. So you can place your ad in any these categories and upload the relevant documents if required. Our executives are always there to help you guide through the entire booking process. So reach us anytime to place your advertisement in any newspapers of India.

Our ad booking process is very easy, as we aim at making advertising easy for our clients. So follow these 4 steps below to book your ad in the Indian Newspapers:

1) Visit our website (www.releasemyad.com)

2) Select your preferred newspaper, city, and category

3) Enter your ad text and choose the publication dates

4) Now proceed to make the payment through our various online or offline modes.

Our contact no: call us at 09830629298. For further queries write us at book@releasemyad.com.

April 22, 2015September 22, 2016

Is newspaper advertising effective anymore?

With the online media reigning over other publishing verticals, questions, like does newspaper advertising work, might often cross one’s mind. It’s not easy for newspapers to build a strong reputation at the drop of a hat. Therefore, no newspaper will have advertisements that would diminish the value of the periodical. At the same time, since a lot of the newspaper’s revenue is generated by advertisements, they cannot do without them either. So whatever is advertised in a newspaper has to be authentic as well as effective for the company that’s posting an ad in it.

For many people, newspapers just consist of heaps of information presented in the black and white monotones. While that is not entirely incorrect, there is definitely more to a newspaper than just that. Advertisements form a huge part of the daily newspapers and it still seems pretty effective. For an example, we all know how the jewellery shops advertise their latest collection for the entire week before Valentine’s Day. This is a great marketing strategy as couples who look for gifting ideas are easily captivated by this advertisement. However, for an advertisement to be successful, a lot of things have to be considered and planned accordingly. Would this advertisement posted by the jewellery shop be as successful if it was posted after Valentine’s Day? The answer is no. It worked because in the previous instance need met want. While in the second instance there was no need for the couples to look for gifting ideas.

Therefore questions like who can be the possible target audience, how can the particular product being promoted be helpful to them and why would people want to purchase it, are ones that advertising agencies should ask themselves in order to judge the fate of an advertisement. If all these parameters are met successfully, there is no reason to doubt the efficiency of a newspaper advertisement.So why use newspaper advertising? India has a vast reader base that religiously follows the newspaper. Not only are there some great national periodicals but also regional dailies. For the promotion of small business organisations, these regional dailies are the best bait. They directly communicate with the local people who might find an interest quotient in the advertisement and thereby act upon it.

It’s crucial for the newspaper ad to have an element of excitement in it. Even if the content is not very fascinating, it should not be presented in dull or drab manner. The ad should be shaped in such a way so that the person seeing it feels compelled to do something about it. In short, it should bring out the desired outcome.Also, a lot of attention should be paid to the placement, size, and type of the ad. While some content might need a little embellishment to go with it, other content might not. So before spending money to put up an ad, considerable thought must be put in the type of advertisement the company wants to pitch in for. At releaseMyAd, all these factors are looked into thoroughly so that clients reap the benefits of investing here.

April 17, 2015September 22, 2016

Newspaper advertising solutions for small businesses in India

Every business house thrives for success.They want to project a very positive picture of themselves and their brands.This can be achieved through advertising and that too in an effective yet economical way.Newspaper advertising fulfils this criterion due to its vastness and terrific reach.

Newspaper advertising is a very effective means of communication for any kind of business.It benefits the organisation in many ways, the cost being one of them.Newspapers provide a wide market and reach to the advertiser.It is the need of every business firm to spread as much as possible,only then can they project themselves to their target audience in a way that it helps them accept the brand.It is a dynamic advertising medium with the possibility of engaging the reader with its news columns as well as through advertisements.This enables potential business firms to project their brands to the majority of people in a very economic way.The other benefit which newspaper advertising provides to the business is its ability to target the audience according to the present trends.Readership base in India is extremely high and the age barrier is pretty vast,thus allowing firms to target young as well as the old generation simultaneously.Newspaper advertising is a very convenient and hassle free way of advertising.It is, however, easier for bigger organisations to make an impression in people’s mind rather than the smaller companies.Smaller firms need to establish their brand first and newspaper advertising provides the ultimate assistance.A company with limited capital needs to chalk out every detail and then go through with advertising.There is no scope of error as it can prove costly.Therefore newspapers provide them with the safest and widely reachable means to advertise.

Smaller firms can achieve bigger goals if they strategise their advertising plans.Since newspaper is such a wonderful medium,the company can follow few of these solutions in order to attain maximum reach and readability:

Frequent small advertisements for a span of few days can help in product recognition and visibility since the consumers memory is short lived due to the excessive brands.
Posting advertisements in the Classifieds field will definitely allow the ad to be seen as a majority of readers do follow that column.
Regional newspapers have an incredible readership base so it is logical for small businesses to post advertisements in them and it will cost less too.
The advertisement should be compact and precise.There is no need to include anything unnecessary as it just goes on to increase cost.
Classifieds text and classified display ads should be opted.

Small organisations may have something superior in their bags but due to lack of capital they might go unnoticed.Newspaper advertising is the best viable option which they can follow.They can also go through the online portal releaseMyAd, as it provides newspaper advertising at very economical rates and boasts of a wonderful newspaper base.

April 17, 2015September 22, 2016

releaseMyAd- The Ultimate Destination for Newspaper Advertising

Media is an extremely powerful tool if used to its potential,and for a country like India its reach is very extensive.Media and advertising go hand in hand.The need of advertising is mostly required for business houses,be it of any magnitude.However,every business organisation has a specific budget.And in order to limit the cost to the company its really important to select a proper medium.The most efficient and the medium with the largest reach is newspaper advertising.

Newspapers are a magnificent piece of informative material which has a vast reach due to its language diversity.No wonder India has such incredible readership base.It therein gives business houses the advantage to decide their target audience and advertise their brand effectively.Newspaper advertising is much cheaper than the other forms of advertising as print media is more cost effective than digital media.Here comes the role of releaseMyAd.

releaseMyAd is an online portal which simplifies booking a newspaper advertisement.The simplicity and ease with which a user can book their ad is incredible.It caters to both the small sectors as well as the big players.releaseMyAd aids the large business companies with its impeccable media planning and also assists in media buying.Smaller organisations enjoy the luxury of posting their ads at a very cost efficient rate and various discounts.releaseMyAd is also accredited with the I.N.S (Indian Newspaper Society) which makes its existence credible.It covers most of the leading newspapers in the country,be it english or regional.This is another benefit as the advertiser has a huge list of options,both of newspapers and of language.Booking a newspaper ad in releaseMyAd is extremely simple and its just a 3 step process:

Selection of newspaper and category
Compose ad
Dates and payment

releaseMyAd also offers users extremely competitive rates as well as discounts for booking the newspaper advertisements.Every type of advertisement has a particular rate chart enabling users to select their preferable categories and deciding the better deal.And since this is an online portal,the advertiser doesn’t need to visit the necessary newspaper office in order to publish their ads.Everything is just click away.releaseMyAd also covers all the metro cities of India and with a coverage of 91 newspapers(including the top 10 newspapers in India,namely The Times of India,Hindustan times,Dainik jagran,The Telegraph,The Statesman,Hindu,DNA,Midday,Dainik Bhaskar,Mirror) and publishing all over India,releaseMyAd does hold an upper hand when it comes to newspaper advertising.

In this fast paced environment,releaseMyAd has come as a blessing.With its user friendly interface and excellent array of newspapers,it can only be said that releaseMyAd is indeed the ultimate destination for newspaper advertising.

March 13, 2015September 22, 2016

Promote your business through newspaper advertising!

Newspaper advertising is an ultimate destination. The myth that it is a double edged sword and it just gives exposure and generates leads but the responses are not impressive, needs to be broken. It is a necessity to endorse small businesses through newspaper advertising these days as Newspapers are an emotive medium!

Here are 5 definitive reasons why newspaper advertising is more preferred by and should be the trend for the small businesses…

One can have positive expectations from advertising in the newspaper: Generally, newspaper advertisements are considered less intrusive, as one expects them to be in the newspaper, hence the response generated by reading the advertisements is somewhat positive and a negative consumer reaction is unlikely.
Targeted Group: Newspapers can get a targeted & a specific audience for the small business. The Business owners can reach out to their targeted audiences and targeted groups via the targeted readers of the newspapers very ingeniously.
Proactive Audience: Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. For small businesses, placing the ad in a newspaper not necessarily guarantee that readers will notice it, but a reader actively looking for deals is likely to notice the ad, take the time to read it and possibly act on a sale or an offer.
More than one option available to Businesses: Newspapers offers small business owners a wide range of advertising solutions which are according to their own convenience & budget. They have options to select the type of advertisements they want, which include classified ads, display ads, column ads, half-page or full-page spreads and many such other options. Here, releaseMyAd comes to the rescue of Small businesses. releaseMyAd -a Kolkata-based advertising platform, is the largest advertisement booking agents to book Classified & Display Advertisements across India for almost all the newspapers. The small business owners get a chance to select the ad type they want, they can compare the ad rates. The small and the medium sized enterprises generally do not have an access to specialist agencies for campaign planning, media buying, and ad development. Through releaseMyAd, advertisers can create customized campaigns, choosing options varying from the choice of the city/edition they want their advertisements to be published in since releaseMyAd has offices across the country to the duration of the campaign.
The Reputation: The newspapers, with time, build up a reputation for themselves. They work hard to create relationships with the readers and build a loyal customer base. By advertising with a trusted newspaper which has built up a loyal customer base, the small businesses can put up a positive reputation for themselves by creating a loyal base for themselves too.

Travel Solutions, a seven-year-old car service rental provider, located in Pune is a live example of how small businesses are promoted through newspaper advertising. Travel Solutions started its newspaper advertising through releaseMyAd. Since the rates at which they provided the services were very economical, they had budget constraints. They began with advertising in national newspapers like Times of India & later shifted to cheaper regional newspapers which had lower rates and more accurate penetration in local areas. Advertising in local newspapers of various regions got impressive responses. Jiten Kohli, the Operations Manager of Travel Solutions, says “I believe, regional newspapers are the best advertising medium for local car rental services. We continue to advertise in newspapers and will do so in future as well since most of our revenue is generated from customers approaching through newspapers”.

“The window to the world can be covered by a newspaper”. This quote, by the Famous Polish Poet, Stanisław Jerzy Lec, exactly tells the reason as to why newspaper advertising works for small businesses!