Red FM |

January 6, 2016March 28, 2019

Mumbai Startup reaches out with vibrant radio ads

TASKBOB, the Startup

TASKBOB is a hyper-local home service provider functioning out of Mumbai. Their name is an inspiration and ode to the 90s cartoon character “Bob, The Builder” who helped others by fixing their home requirements. Whether you need a cleaning maid or a chauffeur, a plumber or an electrician, TASKBOB is sure to send one trusted help at the stipulated hour.

TASKBOB concentrates on the three most hapless points for the customers – delays, poor quality and lack of price transparency. The ‘startup’ aims to streamline the whole process; right from locating a serviceman to guaranteeing the service and your safety via a mobile app. TASKBOB only sends personnel after their thorough background checks, so you can relax.

Thus, you are guaranteed high-quality on-demand service at scheduled time.

TASKBOB – the need for advertising

TASKBOB launched its services from Powai. After its success, TASKBOB wanted to spread its wings in Mumbai. Its expansion plans could only be buoyed with a strong advertising campaign that would write its name across the Mumbai horizon.

TASKBOB & releaseMyAd

Being a startup itself, releaseMyAd discerned requirements of TASKBOB easily. This understanding coupled with our experience in working with other start-ups led us to win the race for the TASKBOB account.

But there was a catch with TASKBOB. They expected the ad to attract more people like cleaners, drivers, cleaning maids etc. to connect with them as well as customers. Basically, they wanted to notch the demand and supply side both with this one ad campaign.

The Target

Our primary target consisted of people of Mumbai who needed quality services for home requirements. TASKBOB as an organisation looked forward to replacing the way people got their plumbers, electricians, and other repairmen. They also supplied maids and drivers. We identified soon that TASKBOB catered to people who were tech-savvy. Thus, we decided on the working class people in the age group 20 to 60.

Our main target were bachelors living alone who had no time for cleaning and homemakers who were harassed with the infrequent ‘kamwali-bais’ as the customers. Also, we tried to get as many skilled labourers to join us.

Choice of Media

As we were trying to reach a sizeable chunk of the population, especially homemakers and bachelors and people with low income, we picked up radio ads for Mumbai ad campaign of TASKBOB. Our choice was based on the following

Radio is cheap as it requires no subscription amount to enjoy it. Also, with radios being a part of smartphones their availability has increased.
Radio has an omnipresent quality to it. There is no escape from a nearby radio station playing.
The people we were looking to target especially on the supply side were more prone to using radios while working.
Also, homemakers and bachelors are known to spend quite some time on flitting across each station.

The releaseMyAd Strategy

Once we had TASKBOB onboard our experts began a thorough research of the Mumbai airwaves. We picked the following radio stations for our purpose:

Big FM
Fever FM
Radio City
Radio Mirchi
Red FM, as most of our targets tune in these stations of Mumbai.

The Ad Creative

We got a pleasing ad made for TASKBOB that invited skilled labour to associate with the company, promising them, decent payments and respectful careers. On the other hand, this creative also cited the benefits of hiring repairmen and helpers from TASKBOB. The ad was made in Hindi so as to reach the most number of people.

Media Plan

We began our ad campaign with RADIO CITY in June. We played the ad for 9 days at a stretch and with increasing frequency. Our 10 seconds ad was played for twice daily in the first four days and then for 3 days we played the ads four times daily. In the last two days, we played the ad 6 times daily.

In July, we began a more aggressive campaign employing all the other radio stations chosen for the purpose. On BIG FM, we played ads for 17 days, 10 times daily. FEVER FM and RED FM were not far behind with ads being played for 15 days. RADIO MIRCHI had a slightly longer run with 20 days of advertising.

Our almost month-long ad campaign encompassing June and July soon gave positive results to TASKBOB.

Impact on TASKBOB

TASKBOB soon reported us about the record number of skilled people wanting to join their workforce. Also, they started getting more order confirmations and leads. Their percentage of services sold increased substantially.

For successful advertising campaigns, you can contact releaseMyAd at 09830688443 or write to us at enquiry@releasemyad.com.

January 5, 2016March 28, 2019

Swiggy uses newspaper and radio ads to spread its essence

Swiggy’s Profile

Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, and Chennai, in addition to Bengaluru. What sets Swiggy apart from other food delivery startups is that they employ their own personnel when it comes to delivery. This eases pressure on the food brands and also quickens the entire process.

Need for Advertising

Launched in August 2014, Swiggy’s aim was to acquaint consumers with complete food ordering and delivery solutions. On its own, Swiggy’s business model was attractive to most customers, with no minimum ordering amount, multiple payment options and quick deliveries, but as with all startups, competition is high, and the only way to stay in the competition is by advertising and spreading the word.

Why Swiggy chose releaseMyAd?

Much like Swiggy, releaseMyAd is a startup too. The reason why we see many startups joining forces is that no one else understands the high demands and risks involved in sustaining and developing such an enterprise. releaseMyAd, being receptive to the demands of Swiggy, and with ample experience in working with other startups, seemed like the best choice for the food brand.

Our Targets

Swiggy’s number one priority was brand recognition, to be synonymous with food, and the concept of eating out in the comfort of one’s home. Swiggy operates on mobile phone apps, and the internet, so our aim was to increase app downloads as well as boost the volume of online site visitors.

What We Did

The first step involved in our process was to isolate our target demographic. After taking into consideration numerous factors, we arrived at the conclusion that Swiggy will most likely be used by people with a basic spending power, and those who enjoy eating out. Individuals from the age group of 20-60 who own a smartphone and have access to the internet will be most prone to ordering food online. There are a number of reasons why we took into consideration a consumer base so wide – Swiggy’s no minimum order policy ruled out monetary classifications, and their quick delivery system, as well as their rapidly expanding bases means that a large category of people would readily welcome what Swiggy has to offer.

Media Plan

Since our target demographic comprised of large sections of society, we decided to employ the two media platforms that have the biggest reach – newspapers and the radio. For the radio ad campaign, we chose popular networks such as Radio City 91.1 FM, Red 93.5 FM, Fever 104 FM and Radio One 94.3 FM. For our newspaper ad campaign, we employed Times of India, India’s leading English daily, and Hindustan Times, titans of the North India journalism scenario.

Our targeted cities were Delhi, Pune, Bengaluru and Gurgaon.

When it came to newspaper advertising, we booked ads for Swiggy not only in the main newspapers, but also the category specific supplements, such as Times of India’s Gurgaon Times and Pune Times, and Hindustan Times’ HT City. Apart from the supplements, we also employed the main editions of Times of India and Hindustan Times for maximum reach.

For the radio ad campaign, we distributed air time for our commercial over four top Indian radio networks. Fever FM helped us reach audiences in Delhi, Gurgaon and Bangalore, whereas Radio City, Radio One and Red FM helped us efficiently reach all our target locations.

Thanks to our media buying personnel, we managed to get the lowest advertising rates for the media platforms, and helped Swiggy get more bang for their buck.

Results of the Ad Campaign
Our project with Swiggy delivered mutually favourable results, with Swiggy reporting a surge in lead generation, as well as numerous inquiries from food outlets both big and small, in order to secure partnership. The positive feedback gained by the startup also gave them the impetus to carry forward their expansion plans. The founders of Swiggy also found themselves juggling meetings with a host of new investors.

For successfully ad campaigns contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

April 20, 2015March 28, 2019

Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

Discounted and negotiable rates for radio advertisement.
Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
A vast network of 210 cities gives businesses scope to target a large audience.
Language diversity is possible so its beneficial for smaller business houses to make an impression.
Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
Creation of taglines and jingles gives the brand a unique distinction.
Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders. For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.

April 9, 2015March 28, 2019

Unveil the unique advertising opportunities via the leading Radio Ad Agency of India

Radio-ads-in-Kolkata — Radio Advertising in Kolkata via releaseMyAd

Radio is as stunning platform to connect listeners and brands through the power of music. In India around 250-300 million listeners tune in to radio everyday for entertainment and infotainment. Indians wake up listening to radio, travel and work listening to radio and finally wind their day listening to radio.Nevertheless “the radio” feature is incorporated in all the devices like -mobile, TV, refrigerator, car, computer system, etc. Radio is the ultimate soundtrack of our day to day lives. Radio is a great entertainment medium for listeners and the most effective platform for businesses to reach the right customers at the right times.

It is the most result-driven platform for advertisers. Brands get easily connected to the captive listeners and gets imbibed in their memory. It has a proven record, whatever be your business objective radio would definitely suffice it. You can reach any audience type via radio because this is the sole medium which has universal audience type. Radio is undoubtedly the most ideal platform for business to promote themselves in the most cost effective manner.

Here are some of the cities where radio advertising is a very popular and effective medium to reach out to your potential customers:

Kolkata– The “city of joy” takes radio to be the primary mode of entertainment and news. The general picture is that you see most of the Kolkatans with their earphones on listening to radio. You will see this scenario in buses, roads, restaurants, colleges,etc…The people here love music and radio is the perfect treat to them. Here are some the favourite radio stations of the people of Kolkata:

Big FM, Red FM, Radio Mirchi, Fever FM, Oye FM, Power FM, Aamar FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio. If you want to reach out to the people from the “city of joy” you can easily take assistance of any radio advertising agency in Kolkata to launch a perfect radio ad campaign.

Chennai– It is the capital state of Tamil Nadu. Chennaites are passionate about regional music and Kollywood is close to their heart. Radio keeps them connected to Kollywood whenever and wherever they want, keeping them entertained all through the day. The most result driven radio stations of Chennai are: Big FM, Red(Suryan) FM, Radio Mirchi, Hello FM, Chennai LIVE, Aahaa FM, AIR FM Gold, AIR FM Rainbow, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Businesses resort to the top radio ad agencies of Chennai to get best on return on investment from their advertising spend. Radio serves as the ultimate saviour to brands to reach the people of Chennai.

Pune – Also known as Punyanagar is the cultural capital of Maharashtra. It is the harbour to old traditional as well as new IT industries. Thereby the residents comprises of huge number of students and professionals who want to establish their career in this land of opportunities. It has a large youth population and yes you are right-this is major reason radio is popular here. People of Pune love to tune in to the following stations: Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City.

Business leverage this unique opportunity by approaching the leading radio ad agencies of Pune to help them get results instantly as this is sure shot medium which can never fail. Radio Advertising in Pune is taken to be a general rule of survival in most of the industries in Pune.

Jaipur– The Pink City is classical heritage to the country. The glory of the city is reflected in the monuments and culture of the place. People of Jaipur have always befriended radio unlike the other cities wherein radio was lost. Radio is always been a treat to the residents of the place. The six radio stations(Red FM, Radio Mirchi, AIR Vividh Bharati, Prasar Bharati-All India Radio, Radio City,My FM) of Jaipur has been a primary medium, of advertisement for businesses to reach the local crowd. Further more businesses even resort to profession radio ad agency in Jaipur to get the most from their campaign in the most effective way.

Surat– City of Sun is one the most developed city in Gujarat. The city is one of the fastest developing cities of the world, making it very clear of the rich industrial base of the city. Businesses look up to Surat as the land of ample opportunities and have taken up radio advertising as their tool to reach customers of Pune. Most of the advertisers resort to a radio ad agency of Surat to get effective results.

In all the above cities radio stands as a dynamic medium driving queries and interested customers to businesses. Radio is the most affordable and hyper targeted platform to reach potential customers.

releaseMyAd,is the leading radio advertising agency ,delivering effective and valuable CPA results.We have experienced excellent success stories of our clients with the help of radio advertising.Now easily advertise in radio via releaseMyAd:

-Book Ads in 3 step booking process

-Get Lowest Rates

-Alluring Ad creatives

-Expert Assistance

We know how to create the perfect magic in radio advertisements for business.Get in touch with us today. You can call us on: 09830688443 or email at radio@releasemyad.com.Get your brands closer to your audience via releaseMyAd.

Intro: releaseMyAd is the leading radio advertising agency in the cities of Kolkata, Chennai, Pune, Jaipur and Surat. We help you get on AIR in the most cost effective and efficient way.