Radio City |

January 16, 2016March 28, 2019

Housejoy conquers Delhi and Chandigarh with right advertising

Housejoy Profile

Housejoy is a Bangalore based start-up. It aims to change the way the ‘hyper-local home services’ market works. Housejoy provides services under various categories in ten major cities of the country including its home city. The enterprise spread its wings across the metros of southern India and followed the Western Ghats into the largest cities of Maharashtra, Gujarat and Rajasthan followed by an entry into the national capital and its neighbouring cities.

The organisation intends to be the one-stop solution for all your home needs. Whether your bedsheets and curtains need a wash or you need a facial, the Housejoy app is sure to send you the best available. They get your laundry done, arrange for drivers, electrician, plumbers, beauticians, fitness gurus and pest control etc. all at the click of a few buttons. They repair your appliances, mobile phones and computers too.

Also, if you are planning to give your home a makeover, you can easily do so with the Housejoy carpenters and painters. Housejoy makes sure to background-check all its personnel so that you can relax and enjoy while they give your house or you a makeover in the confines and comfort of your house.

Need for Advertisement

Housejoy has been doing brilliantly for itself for the past one year but every time they entered a new market, it took them some time to pick up their pace. Advertising was the natural solution to this dilemma. Housejoy advertised with different ad agencies while launching in southern and western India. But the story didn’t change.

Housejoy comes across releaseMyAd

releaseMyAd is among the best online ad booking portals of India. Being a start-up themselves, they understand the pangs of nurturing one. Moreover, since the agency is based out of Kolkata and slowly has spread its network across all major cities of the country, it had faced fairly similar scenarios as Housejoy. When the releaseMyAd representatives met the Housejoy team, the partnership was sure to click.

Housejoy was planning to launch in Delhi and Chandigarh when they came on board.

Our Research

Every market is unique and it is imperative to understand the intrinsic details of every market before embarking on any ad campaigns. The releaseMyAd team is well aware of this scenario and thus dug into the target groups for Housejoy before the start of the campaign. Our team first identified the target audiences and then, found the most cost-effective ways to reach them.

Target Groups

Housejoy is a service provider and anyone tech-savvy enough to use their app or their website could be their customers. But keeping in mind, their rate of services, our team decided to target the working class population in Delhi and Chandigarh. These were the people who had to handle several household needs but couldn’t spare much time locating repairmen and helpers, the affluent people who did not mind paying that extra buck for better and easy services.

Choice of Media

As we know every market has its own nooks and crannies so we could not apply the same media platform to reach both the Chandigarh and Delhi markets.

For the Delhi market, we decided to use radio ads as:

We knew our target population in Delhi were mostly young professionals, families with teenaged kids, young couples and tech savvy homemakers who are known to spend their leisure time with radio.
Also, radio, in general, has its distinct quality, i.e., radio is omnipresent. Wherever the radio is played, all in its vicinity can hear it. In the fast paced life of the national capital, it was imperative that we find a way of advertising which would surely reach our targets while multi-tasking.

And, we wanted the people of Delhi to hear the Housejoy radio ad everywhere.

For the Chandigarh campaign, we used newspaper ads. This is because newspapers have a wide reach and newspaper ads are considered more reliable. Advertising with newspaper ads in Chandigarh was sure to benefit us, as Chandigarh is known for its peaceful life and we knew our Chandigarh targets would love to get back to our newspaper ads.

Media Vehicles

We decided to go for the most popular English newspaper The Tribune in Chandigarh. For Delhi, we chose Fever FM and Radio City, both immensely popular with our target groups in the city.

Creatives

The newspaper ad was designed to grab eyeballs and convey our message. It was a display ad emphasizing on the Housejoy colours. This created a brand image for the company in Chandigarh.

The radio ads were designed to engage the audiences and described how much easier life gets with Housejoy in a city like Delhi. The ads also emphasized the precautionary procedures the company takes for the safety of its clients.

All the ads were in English as our target audiences were sure to be comfortable in the Queen’s Language.

Media Plan

In Chandigarh, we made sure our ad was published in the Sunday Tribune. This gave our target audiences much time to ponder over the Housejoy app. Also, as Sunday is a Holiday, people are more prone to be involved in domestic activities. We were sure the Housejoy app will be put to test giving our clients their first customers in the planned city of Chandigarh.

For Delhi, we distributed our ads in two parts. One was a longer version of 30 seconds; the other was of 20 seconds duration. These ads were played for 20 days in the peak hours, both morning and evening for better effect.

Impact

The Delhi launch of Housejoy met with great success from Day 1. Slowly, their site visits and app downloads picked up too. By the time our ad campaign ended in Delhi, Housejoy had several clients in Delhi; much more in the twenty-day period after its launch than any other city before.

The same story repeated for Chandigarh.

For your successful ad campaigns contact us at 09830688443 or send your queries via email to enquiry@releasemyad.com. You could also visit our website www.releasemyad.com for further details.

January 14, 2016March 28, 2019

Chumbak creates waves among the youth with its quirky ‘desi’ appeal

Company Profile

Travelling and collecting souvenirs can be an engaging hobby but the marketing professional husband-wife duo of Vivek Prabhakar and Subhra Chadda wanted to convert their passion of collecting handicrafts from different parts of the world, into their career. They realised that in India there were very few souvenirs on offer which epitomised the true essence of our vibrant nation. Deciding to bring India on a palette of vibrant colours, they sold off their apartment to use the resources as a seed investment for launching their initial range of product line – unconventional fridge magnets engraved with desi motifs. Thus, began the novel, quirky, out of the box venture of ‘Chumbak’ (meaning magnet in Hindi) in 2010. Starting with fridge magnets, they expanded their Indian souvenir market to home decor, keychains, bags, diaries, notepads and recently in October 2015 they went big. They launched their fashion apparel range “Collection One.” It is Chumbak which has heightened the ‘desi’ trend of the now popular Indian motifs of the moustache, the owl, the elephant, the auto-wallah, the rickshaw-wallah etc.

Extending product range and marketing presence

When Chumbak launched its design house of colourful knick-knacks in 2010, it was an online enterprise. Gradually they got a feedback from online customers expressing a desire to get a feel of their product range and “to see all of Chumbak under one roof”. That’s when Chumbak’s first kiosk was opened in Forum Mall, Bengaluru in 2012. From then on, they have been expanding their offline presence on a massive scale, having opened around 32 kiosks and thirteen stores in eight cities, funded majorly by Seedfund. Also, they have effectively developed their website to stimulate the user interface. Thus, they began to follow a hybrid business model managing both offline and online presence and entered the fashion apparel and home decor line

Reaching out to the relevant target group

Chumbak was able to grow in leaps and bounds and establish a connect with people mainly on the account of effectively establishing a rapport with the target group to which it was catering, the young trendy students or office goers belonging to the age group of 15-26, who would be attracted to its unusual and unconventional designs. To initiate a dialogue with this young gang of souvenir and handicraft lovers, Chumbak started off as an online marketplace. This is because they knew that the tech savvy youth can be tapped easily on the internet. But with changing needs of their customer base and a nationwide buzz created around their vibrant range of goods, they altered their business model to expand their presence from online to offline. Thus, beginning an youth address, Chumbak grew to become the nation’s favourite. They redesigned their language, “from the old India themed designs which were more character driven, to ‘India-inspired’ which showcases different colours and design sensibility of India”.

Advertising became a necessity to sustain the kaleidoscope product range of Chumbak and it needed a media partner that would understand the needs of this young startup and act accordingly. releaseMyAd, being a six-year-old venture itself, understood the pangs of bolstering a startup. This was not lost to the Chumbak bosses and a fruitful partnership began.

Advertising effectively in the radio and newspaper through releaseMyAd

By the time Chumbak decided to align with releaseMyAd in December 2015 for advertising themselves, they were already quite a big name. However, up till now, they had constructed their media presence to ad campaigns online, mainly in social networking sites like Facebook. Though this did make them big, they wished to tap a larger target group, drawing to their folds not only the youth but the middle-aged as well. With releaseMyAd’s instant smart media buying assistance, Chumbak came on air for the first time in two radio stations

Fever Fm (Delhi)
Radio City (Delhi)

The key to effective radio advertising is to go for the prime time slot in order to widen your reach. Also, because ads aired on radio stations are hard to miss. They do not lead the target audience’s intent of ‘going back’ to anywhere thus, the short duration jingles need to be spaced out cleverly and repeatedly, ensuring to catch the listener’s ears.

With a total of 225 spots played in two leading radio stations of the country, over a long span of 4 weeks, we ensured that Chumbak’s 20-second ad was spaced out smartly. Both radio stations were chosen on account of their audience base which Chumbak was trying to target.

We also decided to engage newspaper ads in Bangalore too. We picked up the Kormangala Plus, Downtown Plus and Indiranagar Plus editions of Times of India on four occasions. Another leading newspaper, Hindustan Times was chosen at the same time to advertise in the national capital region of South Delhi. We ensured to keep the ad creative close to Chumbak’s ‘desi’ style and ensured to buy the best spots for the display ads.

Results achieved by the radio and newspaper media campaigns

With releaseMyAd, Chumbak was able to extend its media presence from digital media space to the media platforms of newspapers and radio. This has popularised their new line of fashion apparel, “Collection One” and have amplified and accentuated their mass appeal.

Their sales have increased by leaps and bounds owing to extending their presence across varied media podiums. Now, they cater to a larger and more heterogeneous target group than they could have ever imagined. With releaseMyAd, they have explored an effective conglomerate of media podiums to advertise in

For your successful ad campaigns contact us at 09830688443 or send your queries via email to enquiry@releasemyad.com. You could also visit our website www.releasemyad.com for further details.

January 5, 2016March 28, 2019

Swiggy uses newspaper and radio ads to spread its essence

Swiggy’s Profile

Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, and Chennai, in addition to Bengaluru. What sets Swiggy apart from other food delivery startups is that they employ their own personnel when it comes to delivery. This eases pressure on the food brands and also quickens the entire process.

Need for Advertising

Launched in August 2014, Swiggy’s aim was to acquaint consumers with complete food ordering and delivery solutions. On its own, Swiggy’s business model was attractive to most customers, with no minimum ordering amount, multiple payment options and quick deliveries, but as with all startups, competition is high, and the only way to stay in the competition is by advertising and spreading the word.

Why Swiggy chose releaseMyAd?

Much like Swiggy, releaseMyAd is a startup too. The reason why we see many startups joining forces is that no one else understands the high demands and risks involved in sustaining and developing such an enterprise. releaseMyAd, being receptive to the demands of Swiggy, and with ample experience in working with other startups, seemed like the best choice for the food brand.

Our Targets

Swiggy’s number one priority was brand recognition, to be synonymous with food, and the concept of eating out in the comfort of one’s home. Swiggy operates on mobile phone apps, and the internet, so our aim was to increase app downloads as well as boost the volume of online site visitors.

What We Did

The first step involved in our process was to isolate our target demographic. After taking into consideration numerous factors, we arrived at the conclusion that Swiggy will most likely be used by people with a basic spending power, and those who enjoy eating out. Individuals from the age group of 20-60 who own a smartphone and have access to the internet will be most prone to ordering food online. There are a number of reasons why we took into consideration a consumer base so wide – Swiggy’s no minimum order policy ruled out monetary classifications, and their quick delivery system, as well as their rapidly expanding bases means that a large category of people would readily welcome what Swiggy has to offer.

Media Plan

Since our target demographic comprised of large sections of society, we decided to employ the two media platforms that have the biggest reach – newspapers and the radio. For the radio ad campaign, we chose popular networks such as Radio City 91.1 FM, Red 93.5 FM, Fever 104 FM and Radio One 94.3 FM. For our newspaper ad campaign, we employed Times of India, India’s leading English daily, and Hindustan Times, titans of the North India journalism scenario.

Our targeted cities were Delhi, Pune, Bengaluru and Gurgaon.

When it came to newspaper advertising, we booked ads for Swiggy not only in the main newspapers, but also the category specific supplements, such as Times of India’s Gurgaon Times and Pune Times, and Hindustan Times’ HT City. Apart from the supplements, we also employed the main editions of Times of India and Hindustan Times for maximum reach.

For the radio ad campaign, we distributed air time for our commercial over four top Indian radio networks. Fever FM helped us reach audiences in Delhi, Gurgaon and Bangalore, whereas Radio City, Radio One and Red FM helped us efficiently reach all our target locations.

Thanks to our media buying personnel, we managed to get the lowest advertising rates for the media platforms, and helped Swiggy get more bang for their buck.

Results of the Ad Campaign
Our project with Swiggy delivered mutually favourable results, with Swiggy reporting a surge in lead generation, as well as numerous inquiries from food outlets both big and small, in order to secure partnership. The positive feedback gained by the startup also gave them the impetus to carry forward their expansion plans. The founders of Swiggy also found themselves juggling meetings with a host of new investors.

For successfully ad campaigns contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 4, 2014March 28, 2019

Now businesses can choose to book ads in Radio City 91.1 FM at the lowest rates via releaseMyAd

releaseMyAd welcomes advertisers to effectively and conveniently book Radio City Advertisements at the lowest price . Radio City 91.1FM being the leading FM radio brand is on high demand of the advertisers. The station is popular because of:

Its innovative programming
Its best music quality
It is youth centric radio brand

The above reasons pave way for businesses to successfully launch their radio campaign to get maximum return on their investment.

releaseMyAd makes the entire experience of Radio City advertising simple for advertisers. We help you get the best RODP rates to enhance your radio city campaign productivity. You can easily advertise in Radio City via releaseMyAd in the following the locations:

Mumbai	Ahmednagar	Solapur	Bangalore	Baroda	Hyderabad	Lucknow
Nagpur	Chennai	Delhi	Jalgaon	Akola	Nanded
Surat	Pune	Vizag	Sangli	Gwalior	Coimbatore

Additional benefits of Advertising via releaseMyAd:

 Book Ads online for no additional cost.
-You can easily book your Ads in Radio City in a 3 step simple process. We do not charge any additional fee for booking your Ad.
 Avail the lowest rates.
-We understand businesses and get the best negotiated rates for them to reach a large listenership base at low costs.
 Get tailored media plans to suit your business requirements.
-Based on your target audience and objective our experts craft media plans for you wherein they answer questions like- how long should your Ads be, how many days should your Ad play and also how many times a day should your Ad play to get effective results.
 Make Payment online
-You need not visit our office , you can choose any online or offline payment mode as per your convenience and make the payment.
 Get Live in 7 days after you clear payment
-We release your Ads at the earliest .You can instantly air your Ads through us once you clear the payment.
 Get attractive creatives developed by our partner Jingle India
-We help you get the most alluring and effective jingles or voice-overs to get successful results from your radio campaign.
 Avail Expert assistance in selecting your advertising type and Ad Slot.
-Our radio advertising consultants based on your objective help you select the apt advertising type and suggest the best time bands when you should place the Ad to get maximum returns over your investment.
 Avail exciting Value Adds.
-We negotiate with Radio City to get the best of free value add services for you .So that you can leverage your market opportunities efficiently.

If you want to book your Radio City Ad –Get started instantly via releaseMyAd. For further assistance you can reach us at radio@releasemyad.com or dial 09830688443.

December 4, 2014March 28, 2019

Here is how you can you promote your business in Radio City 91.1 FM via releaseMyAd

Radio City 91.1FM is the leading radio brand of the country. Its unique and innovative entertaining programmes have positioned it as a strong market player. It has been acknowledged as the “Most Popular Youth Brand” of the year. It is an attractive platform for advertisers who want to target the youth. Radio City is a long market player with outstanding experience in assisting advertisers to achieve their business objectives at the most affordable cost in the most successful way. It serves over 20 cities providing advertisers with excellent opportunities to enhance their brand awareness and generate sales.

Our clients like Ethnicity, Craftsvilla, Knowlarity Communications,etc who wished to focus on youth mass got successful results by airing their radio campaign via Radio City. Our research shows out of every 10 advertisers every 3rd advertisers wishes to advertise on Radio City. Radio City offers value for the money that advertisers invest.

You can easily advertise in Radio City via the following process:

1) Visit Radio City Page

2) Select the Location where you desire to broadcast your Ad.

3) Review the rate and select the desired plan.
Select the requisite Ad frequency, Ad duration and Ad tenure as per your business requirement and budget.

Ad Frequency refers to the number of times an Ad is played in a day.
Ad Tenure refers to the number of days you want your Ads to be played.
Ad Duration refers to the length of the Ad.

Also view the programme schedule of the location for Radio City.

4) Provide your contact details so that our experts can assist you.

5)Review all the list of radio stations in that location and Select your time slot.

6)Select Date, Preview your Ad details and Make Payment.

You need to clear the payment to get LIVE. In case you want to advertise in Radio City you need to book your Ads 7 days in advance.

releaseMyAd is the leading Radio City advertising agency which helps businesses to promote their business via the station with an effective media plan at the lowest cost. We help you advertise in radio city via RJ mentions, capsules, contest, sponsorships, fabric, etc. You can consult our experts directly by writing to us on radio@releasemyad.com or by calling us on 09830688443.