Radio One |

January 5, 2016March 28, 2019

Swiggy uses newspaper and radio ads to spread its essence

Swiggy’s Profile

Online food ordering start-up Swiggy is based in Bengaluru, but caters to an audience that spans top Indian cities, such as Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, and Chennai, in addition to Bengaluru. What sets Swiggy apart from other food delivery startups is that they employ their own personnel when it comes to delivery. This eases pressure on the food brands and also quickens the entire process.

Need for Advertising

Launched in August 2014, Swiggy’s aim was to acquaint consumers with complete food ordering and delivery solutions. On its own, Swiggy’s business model was attractive to most customers, with no minimum ordering amount, multiple payment options and quick deliveries, but as with all startups, competition is high, and the only way to stay in the competition is by advertising and spreading the word.

Why Swiggy chose releaseMyAd?

Much like Swiggy, releaseMyAd is a startup too. The reason why we see many startups joining forces is that no one else understands the high demands and risks involved in sustaining and developing such an enterprise. releaseMyAd, being receptive to the demands of Swiggy, and with ample experience in working with other startups, seemed like the best choice for the food brand.

Our Targets

Swiggy’s number one priority was brand recognition, to be synonymous with food, and the concept of eating out in the comfort of one’s home. Swiggy operates on mobile phone apps, and the internet, so our aim was to increase app downloads as well as boost the volume of online site visitors.

What We Did

The first step involved in our process was to isolate our target demographic. After taking into consideration numerous factors, we arrived at the conclusion that Swiggy will most likely be used by people with a basic spending power, and those who enjoy eating out. Individuals from the age group of 20-60 who own a smartphone and have access to the internet will be most prone to ordering food online. There are a number of reasons why we took into consideration a consumer base so wide – Swiggy’s no minimum order policy ruled out monetary classifications, and their quick delivery system, as well as their rapidly expanding bases means that a large category of people would readily welcome what Swiggy has to offer.

Media Plan

Since our target demographic comprised of large sections of society, we decided to employ the two media platforms that have the biggest reach – newspapers and the radio. For the radio ad campaign, we chose popular networks such as Radio City 91.1 FM, Red 93.5 FM, Fever 104 FM and Radio One 94.3 FM. For our newspaper ad campaign, we employed Times of India, India’s leading English daily, and Hindustan Times, titans of the North India journalism scenario.

Our targeted cities were Delhi, Pune, Bengaluru and Gurgaon.

When it came to newspaper advertising, we booked ads for Swiggy not only in the main newspapers, but also the category specific supplements, such as Times of India’s Gurgaon Times and Pune Times, and Hindustan Times’ HT City. Apart from the supplements, we also employed the main editions of Times of India and Hindustan Times for maximum reach.

For the radio ad campaign, we distributed air time for our commercial over four top Indian radio networks. Fever FM helped us reach audiences in Delhi, Gurgaon and Bangalore, whereas Radio City, Radio One and Red FM helped us efficiently reach all our target locations.

Thanks to our media buying personnel, we managed to get the lowest advertising rates for the media platforms, and helped Swiggy get more bang for their buck.

Results of the Ad Campaign
Our project with Swiggy delivered mutually favourable results, with Swiggy reporting a surge in lead generation, as well as numerous inquiries from food outlets both big and small, in order to secure partnership. The positive feedback gained by the startup also gave them the impetus to carry forward their expansion plans. The founders of Swiggy also found themselves juggling meetings with a host of new investors.

For successfully ad campaigns contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

December 7, 2015March 28, 2019

Peppertap knocks with newspaper and radio ads to deliver home essentials at your doorstep

Peppertap’s Profile

Peppertap is your new-age home-essentials shopping destination. It is a new concept that has changed the way people buy groceries and other. Headquartered in Gurgaon, Peppertap began its journey as an online portal that delivered groceries at your doorstep. Within a year, the company expanded to serve metros and other Tier I & Tier II cities like Agra and Meerut too. Peppertap supplies fruits, vegetables, staples, spices, detergents, floor cleaners, edible oils, beverages, frozen foods etc. In short, a few taps with Peppertap can save you the weekly trip to the supermarket.

Need for Advertising

Peppertap was a new concept when it launched in Gurgaon. The company found itself growing and expanding within a few months. In 2015, it went ahead with a nationwide launch. Peppertap needed to scream its existence. Thus, the need for advertising rose. The company wanted to go all guns blazing on the customer’s’ senses. They aimed to make their presence known on all platforms.

The Agency Peppertap Chose

Peppertap being a young venture was looking for a partner which was young and would understand its needs. They wanted an agency that would stick to their budget plan and ensure a high return on investments. Peppertap soon came across releaseMyAd, the favourite online ad portal of start-ups. Their philosophies clicked. And with releaseMyAd on board Peppertap took the nation with a storm.

The Target for Us

Peppertap wanted brand recognition. They were looking to increase their site visits too. Peppertap had launched in several cities where it was looking towards growing its business.

What we did

Our first task was to define the target groups. We concluded after thorough research that the tech-savvy affluent or upper-middle class people between the ages of 20-50 would suit our purpose. The paucity of time in these metros and Tier I & II cities will enable Peppertap to tap the confidence and loyalty of its customers. With assured delivery at your doorstep within 2 hours and minimal delivery charges, Peppertap soon expected to become a leader in the markets of Delhi, Mumbai, Chandigarh, Pune, Hyderabad, Bangalore, Chennai, Ahmedabad and Jaipur. We knew, initially Peppertap would only appeal to the affluent sections of the society but with time and its aspirational value, it was sure to have a trickle-down effect.

The Media Plan

As we aimed to reach a huge mass of people and increase brand recognition for the company we decided to bombard the target audiences. We took up newspaper ads in leading newspapers of the city along with radio ads, playing throughout the day. Our plan was to simultaneous launch both the campaigns.

The newspaper ads would appear only on weekends as Jacket Front Ads or Jacket Front and Back Ads on the main newspaper. This would continue over a period of 3 months, beginning in July it would run till the first week of October. As we were targeting the bulk of the population in these cities, we went for the Times of India. Keeping the diverse target audience in mind we also advertised in Hyderabad’s Deccan Chronicle, Delhi’s Hindustan Times, Pune’s Sakal and Chennai’s The Hindu too. This ensured the full page display ad was available to most in the aforementioned cities.

The radio ads, on the other hand, would play only in Delhi, Pune, Hyderabad and Bangalore. Top radio stations like Big FM, Radio Mirchi, Radio City, etc. were used for the purpose.

For Delhi, Big FM, Fever, Radio City, Oye! Radio One & Red FM was used.
In Hyderabad, we partnered with Big FM, Radio City, Radio Mirchi & Red FM to spread the word about Peppertap.
Pune heard the radio ads on Radio City, Radio Mirchi and Radio One.
In Bangalore, the ads were heard on Big FM, Fever, Radio Mirchi, Radio One and Radio Indigo.

The Commercials

Our radio ad consisted of a 20sec commercial that brought out the advantages of shopping home-requirements through Peppertap. This ad was played throughout the day on the radio stations of Pune, Delhi and Hyderabad for the month of July. The Bangalore radio campaign was conducted in August while the newspapers carried a full page display ad ensuring no one misses the Peppertap ads.

Results after the Ad Campaign

The Peppertap Ad campaign remains one of our most successful ventures. The ad campaign not only established Peppertap as the best online grocery store but amplified its earnings too. Sales at all the cities took off once the ad campaign began. Here is an overview,

In Delhi-NCR, Peppertap found 24% more consumers.
Sales in Hyderabad picked up 43%.
In Pune, sales caught momentum and reached an all-time high of 15%.
Sales in Bangalore caught up with Delhi-NCR sales of Peppertap.
In Chennai, Ahmedabad, Chandigarh and Jaipur, advertising reaped benefits too. Peppertap reported increased sales by 21%, 33%, 38% and 18% respectively.
But it was the City of Dreams, Mumbai which made our dreams come true. In Mumbai, site visits increased by a massive margin of 65% and sales reached a new height of 48%.

For successfully radio ad campaign contact releaseMyAd, a leading radio ad agency at 09830688443 or enquiry@releasemyad.com

April 11, 2014March 28, 2019

Now Instantly Book your Advertisements in Radio One 94.3 via releaseMyAd at the lowest price

Radio One, is a joint venture of BBC Worldwide and Next Mediaworks . This FM station delivers a mix of latest and popular songs along with humour. It is also an infotainment station which keeps its listeners updated with latest business, entertainment and sports news .It operates in the major cities of India. Radio One’s Delhi and Mumbai stations play international music, while the Bengaluru and Pune stations play a lot of Bollywood music. Ahmedabad and Calcutta have a lot of Hindi retro content with a 100 per cent request station in Chennai.

Radio One’s audience target is very clear and obvious and attracts the youngsters especially students and IT professionals. It targets the young educated affluent class. Therefore targeting this (youth)mass market gets simpler by advertising in Radio One. The marketing platform of Radio One influences customers product, brand choice and also their purchase timing. This is so because it not only focuses on the best quality entertainment to listeners but also commits to deliver optimum results to advertisers by placing their Ads at the right moments to grab listeners attention. The station avoids advertising clutter and delivers amazing advertising service.

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ReleaseMyAd FM assists businesses to advertise in Radio One in the most simple and convenient way.You can now book your Radio One Ad in 3 simple steps.[/box]

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Advertising Opportunities of Radio One 94.3 FM:

[dropcap style=’circle’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: These are live read advertising messages narrated by a person which helps in sales promotion and has low cost of production.

*JINGLES: These are advertising messages in the form of a song which helps in effectively raising brand awareness and has a strong recall value.

You can choose to advertise across specific time slots, relevant to your target demographic :

Early Morning Show- (5:00 am to 7:00 am)

Drive Time- (7:00 am to 12:00 pm)

Youth-oriented Programming- (12:00 pm to 5:00 pm)

Evening Drive Time- (5:00 pm to 10:00 pm)

Late Night Show- (10:00 pm to 1:00 am)

[dropcap style=’round’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Radio One offers the following unique marketing solution for brands on radio:

Ad Variations	Description
RJ mentions	In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Contests	Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
Sponsorships	These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric	Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities	Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
Specials	Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events	Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers	Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
Road Blocks	Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast	When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

Note: FCT-Fixed Commercial Time [/box]

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You can advertise in Radio One for any of the following locations:

Chennai	Pune	Kolkata	Bangalore
Delhi/NCR	Mumbai	Ahmedabad	Trichy

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Now, Advertising in Radio One gets simpler and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way. We provide you with 3 complimentary services:

1) Media Planning: We provide our advertisers with the perfect blend of advertising message, Ad frequency, duration and tenure by comprehending their business needs,target audience and budget.

2) Creative Development: We also deliver stupendous Ad creatives (Voice Over and Jingles) which helps you to capture your listeners attention and increases your brands recall value.

3) Expert Consultation: Our expert team helps you to get optimum results for ad spend.They comprehend and research your business needs and provide you with relative solutions which would generate you business.

How can you advertise in Radio One 94.3 FM?

1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed

For Booking Spot

– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Radio One.

– Select your Campaign Duration, Preview Your Booking Details & Clear Payment

For Creative Development

– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .

– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

You can also visit our View Rates Page across stations and can instantly book your Ad Online.For any questions , you can contact us on 09830688443. Alternatively you can also email your requirements on radio@releasemyad.com and wait for our radio advertising experts to follow up.

Go ahead and book your Radio One Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.

February 18, 2014March 28, 2019

Book Radio One 94.3 Ads Online at lowest rates!

Are you interested in booking ads in Radio One? Now you can book radio one ads conveniently online at no extra costs from www.releasemyad.fm. You can also book your radio Ads for any location in any regional language through us. Enjoy additional discounts and offer packages while you book your Radio One Ad through ReleaseMyAd.

It is a joint venture between Next MediaWorks and BBC Worldwide. Radio One 94.3 broadcasts in – Chennai, Kolkata, Ahmedabad, Pune, Bangalore, Mumbai, Delhi, Trichy.

Get great media plans, excellent ad creatives and best rates with a good package of value-adds for your radio advertisement. You can get attractive discounts for your radio campaign through us and can get on air hassle-free. If you wish to consult us, you can contact Anup at 09830688443. You can also book ads on our website as per your requirement and budget.

You can book your Radio One 94.3 ads instantly online by following these simple steps

1)Go to www.releasemyad.fm and click on Get Started.

-Choose your City, business category, objectives and target audience to get your media plans.

2) Select the desired radio brand and time slots.

3) Select Dates, Preview Details and Make Payment.

Your ad will receive instant confirmation as soon as the payment is made.For further information about booking your advertisements for Radio One and other leading radio brands , email at radio@releasemyad.com.

Once you are convinced about booking your Radio One Ad –Get Started with booking your Ad. For any kind of assistance kindly reach us at jpaul@releasemyad.com or dial 03340311140.

January 4, 2014April 7, 2014

Radio Advertising acts as a great support to e-commerce business- Knowlarity Communications.

Knowlarity Communications

“Pioneers of business telephony services on cloud “

They help business organisations in their telephony operations to increase productive and to decrease cost. It provides flexible, efficient & cost effective alternative to traditional telephony solutions available in India. We enhance the productivity & efficiency of their workforce by enabling agile mobile solutions to

They provide mobile solution that gives freedom from a desk bound telephony solution to manage your business from ground.

Goal

Generate buzz

Seeks to bring affordable service at the doorstep of every small and medium sized business organization in India.
To bring about comprehension about Cloud based services which gives businesses the power of comprehensive marketing, sales and customer outreach on a single platform.

Approach

Research: Awareness about cloud based services already existed we need to buzz Knowlarity Communications excellence in the particular field. We wanted to put them in the right place, at the right moment, when customers are receptive to their messages. As to where we could intersect their target customers as customers go about their daily routine. Our solution involved getting best economies of scale for the client.

Media planning and Media buying

-Geography: Delhi

-Demography: SME’S

-Radio Station: Radio One

-Language: English

–Radio ad duration: A 45 Sec Ad was run for 7 times per day for 7days.

Knowlarity communication’s Buzz did not have to be expensive, but it does need to stand out. So, we planned a short campaign of 7 days with long ad duration of 45 sec , where all relevant information could be delivered to the audience.

-Radio ad types: Voice-Over was aired during the show- Good Morning Delhi hosted by RJ Chris and Delhi Drive by Melbin. These shows featured latest city updates and news, inducing a great proportion of working class to tune in .

-Ad placements: Target audience being students we featured the ads from 8 am to 11 am and from 6pm to 9 pm as this time frame had the requisite working class listenership base.

Creative Commercial

Voice over were designed to emphasize the brand name and with main focus on cloud based services, a great support to business enhancement. It was an informative ad.

For further detail you can log on to ReleaseMyad.fm.

You can also contact Jacqueline Paul at jpaul@releasemyad.com or 3340311140.