Radio City | - Part 2

April 9, 2014March 28, 2019

Instantly Advertise in Radio City 91.1 in your Regional Language via releaseMyAd

Radio City 91.1FM is India’s first and leading FM radio brand. Radio City is promoted by Music Broadcast Private Limited.This FM station was able to gain a stronghold in the market and high popularity due to its innovative programming and qualitative entertainment packages.It is awarded the “Most Popular Youth Brand” of the year and therefore co- creates value proposition for all its advertisers who wish to target the youth.

Being a long market player it stands high on the learning curve and relatively has an impressive experience in helping advertisers to attain their objectives easily with radio campaigns.It has a network radius around 20 cities providing advertisers with exclusive opportunities to be on air across a large market area.

[box style=’new’] Advertise Instantly in Radio City 91.1 by Booking your Commercials Online via releaseMyAd! [/box]

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Advertising Opportunities of Radio City 91.1 FM:

[dropcap style=’square’]A[/dropcap]Jingle / Voice Over Advertisements

There are 2 major Ad formats for FM:

*VOICE OVER: Here a person simply reads out the message and you can also have some instrumental background music if desired.It helps in sales promotion and has low cost of production.

*JINGLES: It is a small song or piece of music, used for promoting an idea, product or service.It helps in effectively raising brand awareness and has a strong recall value. These are highly effective and have negligible chances of Ad avoidance.

You can advertise across specific time slots, relevant to your target demographic :

Breakfast Show- (7:00am to 11:00am)

Youth-oriented Programming- (2:00pm to 5:00pm)

Evening Drive Time- (5:00pm to 9:00pm)

Late Night Show- (11:00pm to 1:00am)

[dropcap style=’square’]B[/dropcap]Innovative Advertising Opportunities

In addition to regular Advertising, Radio City offers the following innovations a brand can pursue :

Type	Description
RJ mentions	In an RJ mention the RJ speaks about the brand in a very effective and consumer engaging manner. An RJ mention is approximately 60-90 seconds.
Capsules	Capsules are FCT spots.These are normal advertising spots where you can place your Ad.
Contests	Contests are run during programming timeband. These constitute 2 links. In the first link contest question is put up and listeners are asked to call or message. In the second link radio station declares the winner and take him/her on air. Each link is of 60-90 seconds
Sponsorships	These can be exclusive or associate sponsorships. Exclusively can be used for Time Check and Traffic Update. And all shows have associate sponsorship space.
Fabric	Fabric are the ones in which 3 RJ mentions are aired back to back for the same brand in an hour. All 3 mentions are connected with each other for a specific brand communication.
Utilities	Traffic Update, Time Check, Weather Update, Stock Update etc are Utilities which have an option of Associate or Exclusive sponsorship Ad.
Specials	Wishes on a special day such as Diwali, Holi, Navratri, Independence day ,etc by a client.
Events	Marketing events are conducted by the radio stations . The client have the opportunity for Title Sponsorship, Powered by or associate sponsorship.
Sparklers	Sparklers or Sweepers are 10 second FCT which are aired as the last or the first spot of the break.
Road Blocks	Road block is the one in which only One Advertiser advertises for a particular time period. It is an FCT road Block then all the spots aired will be of the same advertiser. In content Road Block the Programming content is utilised by one client i.e the RJ Mentions, Sweepers etc
Outdoor Broadcast	When a client has an ongoing event at some location then our Outbound Radio Jockey goes to that specific location and records bits of consumers act and the same is connected live on the radio station with the Studio Radio Jockey.

Note: FCT-Fixed Commercial Time

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You can advertise in Radio City for any of the following locations:

Mumbai	Lucknow	Vadodara	Surat
Hyderabad	Chennai	Nagpur	Vizag
Coimbatore	Pune	Ahmednagar	Akola
Nanded	Jalgaon	Sangli	Sholapur
Gwalior	Bangalore	Delhi

Now, Advertising in Radio City gets simple ,easy and convenient through ReleaseMyAd. ReleaseMyAd is an online platform which helps you to plan, create and execute your Radio Ads in the most efficient way.You can also visit our View Rates Page across stations and can instantly book your Ad Online. We provide you with 3 complimentary services:

1) Media Planning: We create exclusive media plans based on your product, target market and budget.

2) Creative Development: We get melodious and effective jingles developed for you from our partner Jingle India.

3) Expert Consultation: Our expert team not only helps you to be heard on radio but also assists you in getting maximum response from your radio Ad.

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How can you advertise in Radio City 91.1 FM?

1) Visit our website- releaseMyAd.fm to select your Location, Business category,Target Audience and Objectives for your radio advertisement.

2) Select between Booking Your Ad Space in Radio OR Getting your Radio Jingle Commercial Developed

For Booking Ad Space:

– Review Media Plans tailored to your objectives. Compare the Pricing across stations to select Radio City.

– Select your Campaign Duration, Preview Your Booking Details & Clear Payment

For Creative Development

– Select between the 2 Ad formats(Voice Over & Jingle),desired Ad duration,number of themes and preferred language .

– Clear Payment

3) Receive Instant Confirmation for your Creative Development via Email + SMS Alert.

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Incase you have queries related Radio City advertising,you can contact us on 09830688443. Alternatively you can also email your requirements on radio@releasemyad.com and our experts will get back to you within 1 business day.

Go ahead and book your Radio City Advertisement at ReleaseMyAd! You can also write to us on jpaul@releasemyad.com.

February 18, 2014April 3, 2014

Book Radio City 91.1 Ads Online at lowest rates!

Planning to book Business ads in Radio City? Now you can book radio ads instantly online at no extra costs from www.releasemyad.fm. You can also book your radio Ads for any location in any regional language through us. Enjoy additional discounts and offer packages while you book your Radio City Ad through ReleaseMyAd.

Radio City 91.1FM is India’s first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL). Radio City is present in 20 Cities across India in Mumbai, Delhi, Bangalore, Chennai, Pune, Hyderabad, Lucknow, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Gwalior, Nanded and Jalgaon.

You can book your Radio City ads instantly online by following these simple steps:

Book your Radio City Ads Online following the given steps-

1)Go to releaseMyAd.fm and click on Get Started

-Choose your City, business category, objectives and target audience to get your media plans.

2)Select the desired radio brand and time slots

3)Select Dates, Preview Details and Make Payment

Your Business ad will receive instant confirmation as soon as the payment is received.You can find out complete details of booking your ads for Radio City, our Radio City Page.

For further information about booking your advertisements for Radio City and other leading radio brands ,kindly visit About Radio Advertising Page or share your concerns through the Radio Advertising Info Page.

Major advantages of booking Radio City ads through releaseMyAd:

Instant hassle free radio ad booking for no additional costs.
You get your radio ads at the best rates.
Customization options that lets you tailor your radio media plan for your ad as per your requirement.
Instant payment options that lets you clear all your payments online via credit cards, debit cards or net banking. You can also choose cheque or cash while making payments. All online payment options are secured by industry standard SSL encryption technology. Further avail exciting discounts and offers while booking your ad through us.
Enjoy exclusive jingle creation service from our partner Jingle India.

Once you are convinced about booking your Radio City Ad –Get Started with booking your Ad.For any assistance visit our Contact Us Page or reach us at jpaul@releasemyad.com or dial 03340311140.

January 13, 2014November 24, 2015

The great response recieved by Escee Infrastructure Pvt Ltd for its new product ” KRISTAL SALT” , through Radio Advertising.

Escee Infrastructure Pvt Ltd cultivate salt in 1600 acres of their own art Refinery is situated near Tuticorn, Tamil Nadu. Their annual production hovers around 100, 000 tons per annum. They are also suppliers of raw salt to chloro alkali industries.

They manufacture 3 types of salts- Iodised Edible Salt, Industrial Grade Salt and Industrial Grade Salt. Escee recently launched its Iodised Edible Salt, “KRISTAL” in Chennai. They required an excellent media plan to launch their product. On research it was seen that Chennai crowd had great radio listenership base.Based on listenership, Chennai is the fastest growing market among the metros. Today in Chennai, radio penetration has reached a level of 75 per cent and growing.

Based on the figures Escee Infrastructure chose radio advertising for their brand ,”Kristal” in Chennai Market.

Goal

Brand Awareness – educating the mass about the product and its purity.

Approach

Research: The major challenge that we analysed was how they could reach out to local customers, who tend to purchase leader brands like:Tata Salt. Making people shift from their loyal brands was the major challenge. So, we decided to target mothers, and make them concerned about their child’s iodine needs. Thereafter striking a balance to this cause of concern with the product as the ultimate solution. The client required to continuously hammer their customer minds. This meant advertising in large number of spots per day in leading radio stations.The Indian Readership Survey (IRS) results confirm Radio City 91.1 FM as the third most popular and the fastest growing FM station in Chennai. So, Radio CIty was chosen to AIR the Ad.

Media planning and Media buying

-Geography: Chennai

-Demography: Women between the 30-45 age group

-Radio Station: Radio City

-Language: Tamil

-Radio ad duration: A 30 Sec Ad was run for 47 times per day for 15days

-Radio ad types: Jingle was aired during the prime time arousing motherly concern about their child’s diet needs.

-RJ mentions were 2/day for 15 days were added to inform listeners about the concern of iodine deficiency in children and its adverse effects. Also directing them to use “Kristal Salt” to combat the issue.

-Associate Sponsorship Plan for 5 sec 6 per day for 15 days was played to increase the campaign impact.

-Ad timing: Target audience everyone living in Chennai, Ads were played during prime time ,catering to all categories, from 07:00-12:00, 12:00-17:00 and 17:00-22:00, as this time span captures these time slots experiences the highest listenership base.

Creative

A jingle was designed by a co-partner Jingle India based on the ad script provided by our client. The jingle was a melodious piece of work directly connecting the event to the audience in a child’s voice.

Results

The campaign was very successful, the company was delighted with the customer response.
Most of the retailers had approached the company for business.
Such great response in the first month of the campaign, made radio advertising unavoidable for the company. They now plan a monthly campaign on radio.

For assistance contact Jacqueline Paul at 03340311140 or radio@releasemyad.com. You can also vist our website releasemyad.com.

January 6, 2014April 7, 2014

How Radio Advertising helped in effectively promoting IIMM in Mumbai ?

Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.

GOAL

Notify Events– To increase student enrollements

To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
To increase student base of the particular academic year.

APPROACH

Research: The major challenge that we analysed was how to convince students that supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .

Media planning and Media buying

-Geography: Mumbai

-Demography: Students aspiring UG and PG courses of (18-25) years

-Radio Station: Radio City

-Language: English

-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days

-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best

-Ad placements: Target audience being students we featured the ads from 7am to 10 am and from 3pm to 6 pm as this time frame had the highest student listenership base.

Creative Development

Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.

For details contact Jacqueline Paul at 03340311140 or jpaul@releasemyad.com. You can also visit our website ReleaseMyAd.fm .

January 6, 2014April 7, 2014

How Radio Advertising Helped Ethnicity in Promoting Social Cause across Pune?

Ethnicity, is a place where you can find everything Indian! It is a unique concept, an attempt to go back to our roots and create a niche category of ethnic and fusion wear, handicrafts, jewellery, home décor, accessories and gifts. Future Groups new concept of ‘Ethnicity’ is aimed at providing a space for smaller Indian brands and ethnic products.

Ethnicity is targeted at the aspiring urban Indian consumer who is looking for exclusive ethnic product-mix during marriages and festivals.

• Ethnicity celebrates Indianness through its diverse designs and products.
• It showcases a wide range of brands from across the country.
• At Ethnicity, one gets the best and the very latest of the Indian ethnic and fusion brands.
• It offers a vast array of products under various categories including fashion, home decor and handicrafts.

GOAL

Brand awareness – educating Indian women about traditional Indian Handicraft and pull customers towards their brand.

Generate Buzz- social cause with “share some light “ for donating old clothes at Ethnicity store in listener’s city and help less fortunate children suffering from heart ailments.

APPROACH

Research: The major challenge that we analysed was how they can reach out to local Indian customers. Many of their customers are women, so they can easily collaborate through radio to enable reach in a more cost-effective way. The USP of the campaign was it wanted to cater to women and Indians at large to contribute to the social cause as well as remember them as a friend. Our assistance was focussed on placing their ad at the right time, at the right place with right message.

Media planning and Media buying

-Geography: Pune

-Demography: Women between the 18-35 age group

-Radio Station: Radio City

-Language: English

–Radio ad duration: A 25 Sec Ad was run for 12 times per day for 15days

–Radio ad types: Jingle was aired during the prime time urging people to share and help the underprivileged with their social cause link specification.

-RJ mentions were 1/day for 15 days were added to inform listeners about the cause and requesting them to participate in a big way.

-1 RJ Links was provided to one of their leading store outlets in Pune.

-Associate Sponsorship Plan for 5 sec 6 per day for 15 days was played to increase the campaign impact.

-Ad timing: Target audience everyone living in Pune, Ads were played during prime time ,catering to all categories, from 07:00-12:00, 12:00-17:00 and 17:00-22:00, as this time span captures these time slots experiences the highest listenership base.

Creative

A jingle was designed by a co-partner Jingle India based on the ad script provided by our client. The creative jingle was a melodious piece of work directly connecting the event to the audience.

In the contests plan ethinicity store discount vouchers were distributed to the winning callers.

RJ mentions provided details about the cause and requesting participation from the listeners.

For further assistance, contact Jacqueline Paul at 03340311140 or you can email at jpaul@releasemyad.com.

You can also visit our website ReleaseMyAd.fm.