Chennai |

May 13, 2020May 13, 2020

Booking advertisements in the newspapers of Chennai

Formerly known as Madras, Chennai, is among the largest cities of India with an estimated population of 10.97 million people. It is the capital of Tamil Nadu and therefore newspaper readership in the city is dominated by the languages of Tamil (the regional language for the location) and English.

In Tamil, newspaper readership in Chennai is strongly dominated by the tamil daily – Daily Thanthi, with their various versions, while in English, The Hindu finds the most circulation in the city.

Following is the list of top newspapers in Chennai to advertise in :

Daily Thanthi – Tamil daily
The Hindu – English daily
Hindu Tamil – Tamil daily
The Times of India – English daily
Dinakaran – Tamil daily
Deccan Chronicle – English daily
Dinamalar – Tamil daily
Dinamani – Tamil daily
New Indian Express – English daily
Malayala Manorama – Malayalam daily
The Economic Times – English financial daily
Rajasthan Patrika – Hindi daily
Mathrubhumi – Malayalam daily
Eenadu – Telugu daily
Business Line – English financial daily
Sakshi – Telugu daily

How to book newspaper advertisements in Chennai :

Booking ad advertisements for chennai was never this easy before. releasemyAd is there to help you advertise in the newspapers of Chennai at the most effective prices. All you need to do is :

Visit the website www.releasemyad.com and select “Newspaper” as the desired medium for advertising through newspapers.
Select the desired ad format – classified text, classified display or display.
Up next, select the advertisement category (Matrimonial, Recruitment, Announcement, Change of Name, Lost and Found, Public Notice, Obituary, Remembrance, etc.)
For making the choice of the desired or relevant newspaper, you can click on “Target by Specific Location” and then, select “Tamil Nadu” from the state list and subsequently “Chennai” from the list of cities.
Then select the desired newspaper from the options narrowed down by the location specified as Chennai, following which, you can select the desired package or edition, depending on your advertising budget and ad rates specified against each package/edition. Click on “Book Now” against the desired package to proceed further.
At this stage, compose the ad matter with the help of sample ads available, applying enhancements like colour background, tick, screen border, bold and underline, if desired. The estimated cost of the ad is also visible on the screen, helping you make amendments to the ad matter to suit your pockets perfectly, while you are still composing the ad.
Proceed to ”Select dates and make payment” to select the desired release date/s for the ad, with special reference to the focus day. You can opt for various insertion offers like buy 3 get 1 free, to make the most of your advertising expenditure at the lowest possible cost.
Preview your ad booking details and then make the payment for the advertisement booked to be released in Chennai. You will instantly receive a confirmation email once the payment has been cleared and you are all set to have your advertisement published on the scheduled date/s.

In case of any complaints or modifications desired towards the booked advertisements, feel free to contact our customer service team at customercare@releasemyad.com. The team shall remain at your service and get your issue resolved on top priority, as you are bound to receive the best services from releaseMyAd.

What are you still waiting for? Go and grab the first opportunity and make the most of your experience of newspaper advertising in Chennai through releaseMyAd!

May 18, 2015May 18, 2015

Book your Radio Ads in Chennai via releaseMyAd

The radio has a certain cultural and traditional significance in India, probably due to the considerably late arrival of the television. Before the large-scale advent of the television in India, the radio was the primary source of entertainment for the masses. The many years as the primary front of entertainment enjoyed by the radio meant that it had successfully cemented a place in the traditions of our previous generations. For many belonging to that era, the evening’s entertainment consisted of fried snacks, tea and the radio.

The radio has more than survived the tremendous popularity of the television and the internet, and continues to thrive all over the country to this day. The radio is not only one of the most sought-after entertainment platforms, but also happens to be a great advertising destination. The radio is one of the biggest advertising platforms in the top Indian metropolitan cities, such as Chennai.

The people of Chennai enjoy listening to top national radio stations like Big FM, Radio City, and Radio Mirchi, top local channels like Suryan FM, Chennai Live and Hello FM as well as top AIR channels such as FM Gold and FM Rainbow. Radio is an immensely popular advertising option in Chennai as well, with a number of top brands choosing to launch radio advertising campaign there.

The best part of radio advertising is the granted ability to efficiently target focus groups due to the popularity of certain shows with certain demographics. This makes advertising a lot simpler. Another factor that further simplifies the process is the facility to book your ads online by availing the services of top radio advertising agency, releaseMyAd. With the help of releaseMyAd, you can successfully launch radio advertising campaigns in Chennai on the radio channels of your choice. Booking radio ads on releaseMyAd’s radio website is easy – just follow these steps:

Choose the radio station of your choice, along with other specification such as ad frequency, ad tenure and ad length.
Provide your business details, such as your e-mail id, business sector, etc.
Preview your customized media plan. If you want to reflect any changes in parameters such as Campaign Duration, Ad Frequency, etc, you can always go back and start again.
Choose your ad creative. It can be a voice-over, a short skit, or a jingle. If you do not have a ready ad creative, you can ask releaseMyAd to create one for you.
Select the date you would want your campaign to start.
Proceed to clear payment via a host of offline and online methods.

The radio is a very popular medium of entertainment for all sections of the society, which makes advertising on the radio a great prospect. If you have any queries or doubts, feel free to contact releaseMyAd by calling on 09830629298 or mail us at book+chennai@releasemyad.com.

May 16, 2015November 6, 2015

Book your Newspaper Ads in Chennai via releaseMyAd

Famous, among other things, as the automobile capital of India, Chennai is a distinguished metropolitan of India. Often dubbed the “Detroit of India”, Chennai has an ever expanding automobile production industry. Apart from that distinction, Chennai is regarded as a seat of education, culture and economics. In terms of area, Chennai ranks 6^th in India, and 4^th in terms of population, after Mumbai, Delhi and Kolkata occupying the 1^st, 2^nd, and 3^rd positions respectively. Chennai houses a large number of students and working professionals from other states in India due to its excellent educational facilities and numerous career opportunities.

One of the most prominent advertising platforms in Chennai is newspapers. Newspapers prove to be a great advertising solution for Chennai’s people, aside from being the foremost source of news and entertainment. The top English language dailies in Chennai are The Times of India, Hindu, Deccan Chronicle and The New Indian Express. The most popular regional dailies are Daily Thanti, Dinakaran, Eenadu, Dinamalar and Dinamani.

Newspaper ads are of two basic types, which also have subdivisions within them:

Classified Ads

Display Ads

Classified ads can be further sub-divided into Classified Display and Classified Text ads. Display newspaper advertising involves booking a considerable portion of any page in a newspaper and advertising in it using images and posters. Classified advertising in Chennai is a more popular alternative to Display advertising. Classified ads are more cost effective than display ads, and they only feature in the assigned classified columns. Display classifieds allow for coloured borders and images, whereas text classifieds feature nothing more than text.

Also, there are numerous different categories of classified ads, as have been listed below:

Accordingly, the various categories of Display Ads are:

You can book your newspaper ads with renowned newspaper advertising agency, releaseMyAd. Thanks to releaseMyAd’s 3 step online ad booking facility, it’s now easier than ever to book your ads in Chennai’s top newspapers. You can call us on 09830629298 with your queries, or you can mail them to us at book@releasemyad.com.

January 18, 2014November 13, 2015

Why advertising in Hindu is the best way to reach out to Your Audience in Chennai?

Advertising in Newspaper has always been the standard and most common mode of advertising. This mode of advertising always targets specific set of audiences within a certain region. This is one of the main reasons why advertisers prefer to advertise through different kinds of newspapers in a particular region.

The Hindu is the most popular and widely circulated English newspaper across the southern region of India. It is known for its quality of news and content of articles. A lot of people apart from those in Southern India prefer to subscribe to Hindu along with other newspapers that are popular in their own region or city. This is what makes it the third most read English newspaper of India. It has a nationwide circulation of 14.66 lakhs and has almost 20 different editions, covering almost 8 different states. According to the IRS (Indian Readership Survey) in 2012, the newspaper has a readership of almost 22.58 lakhs across the entire country.

The publication has its headquarters in Chennai and is most popular in Chennai itself. In this city alone the Hindu has a readership of 5.24 lakhs and is gaining more and more readers every year. In Tamil Nadu, it has a readership of almost 10.97 lakhs which is also increasing by a margin of at least 4.1% every year. All these figures ensure that advertising in The Hindu offers massive scope for brand promotion and recognition.

In the Chennai edition of Hindu, Property-Hindu ads are booked on a large scale; next in line are Matrimonial-Hindu and Business-Hindu advertisements which are most common advertising categories. The fourth most commonly advertised category in this edition of Hindu is Automobiles.

ReleaseMyAd is the authorised online agents for booking advertisements in all the editions of The Hindu. We help you book your ads instantly online and get it published within just 2-3 days. Your ad is ready to be published in just 3 simple steps. All you have to do is to visit our webpage dedicated to ad bookings for The Hindu, then select your ad category to visit the rates page for each category and under every edition. You can also book your Display ads through us in Hindu. To review the rates and packages for Display advertising, you must take a look at the Hindu Display ads Page.

Then you should select the main edition or the Pullouts as per your choice, choose the editions or packages, confirm the ad size and page preferences, if any and you can get the exact ad cost. You can also advertise in the following Supplements of the Hindu, for their rates simply click on the pages provided:

Hindu Opportunities for recruitment advertising
Education Plus for display education or academic ads including Admission Notices
Metro Plus Weekend for weekly news on the different cities or editions specific to their names and all kinds of display ads
Property Plus for property advertising
Metro Plus is for daily news on each edition of the Hindu and promoting city events, retail launches etc.

You can review all the matrimonial rates and packages for Hindu on the Hindu Matrimonial page as well as review the sample ads for the same in the Compose Ad section.

For reviewing the rates for Property Advertising in Chennai, you can visit the Hindu Property Rates Page. For Appointment ads or ads related to jobs, you can take the help of the Hindu Recruitment Ad Rates Page. In order to advertise under the Business category in The Hindu, you can visit the Business Ads rates page.

To book announcement ads in Hindu, you can view the Rates for the Announcement section. Along with all these categories you can book ads under Travel, To-rent, Public Notice & Tenders, Situation Wanted, Services, Retail, Obituary, Education and more through releaseMyAd.

For instant booking follow the 3 easy steps provided below:

Visit Hindu@releaseMyAd and choose the Category under which you intend to advertise
Review the ad rates and select the edition or package and then Create your advert in the Compose Ad page with enhancements and other ad highlighters
Lastly, confirm the release dates on the Dates & Payment page and clear the payments through our online or offline payment mediums

Our payment options include the following categorised as Online and offline

Online Methods:

Credit/Debit Cards
Net Banking
NEFT (Online Wire Transfer)

Offline Methods:

Cash Deposit
Cash Transfer
Cash Collection
Demand Draft
Cheque Deposits

As soon as your ad booking is done, you’ll receive an invoice from us confirming the booking of your advertisement in the Hindu. In case of Cash Collection as your payment option, you’ll receive the invoice only after the payment is collected by our Cash Collection officer.

For any additional queries, you can email us at questions@releasemyad.com or for help in the booking process of your ad through us, you can send an email to book@releasemyad.com. You can also call us at 09830629298.

January 13, 2014November 24, 2015

The great response recieved by Escee Infrastructure Pvt Ltd for its new product ” KRISTAL SALT” , through Radio Advertising.

Escee Infrastructure Pvt Ltd cultivate salt in 1600 acres of their own art Refinery is situated near Tuticorn, Tamil Nadu. Their annual production hovers around 100, 000 tons per annum. They are also suppliers of raw salt to chloro alkali industries.

They manufacture 3 types of salts- Iodised Edible Salt, Industrial Grade Salt and Industrial Grade Salt. Escee recently launched its Iodised Edible Salt, “KRISTAL” in Chennai. They required an excellent media plan to launch their product. On research it was seen that Chennai crowd had great radio listenership base.Based on listenership, Chennai is the fastest growing market among the metros. Today in Chennai, radio penetration has reached a level of 75 per cent and growing.

Based on the figures Escee Infrastructure chose radio advertising for their brand ,”Kristal” in Chennai Market.

Goal

Brand Awareness – educating the mass about the product and its purity.

Approach

Research: The major challenge that we analysed was how they could reach out to local customers, who tend to purchase leader brands like:Tata Salt. Making people shift from their loyal brands was the major challenge. So, we decided to target mothers, and make them concerned about their child’s iodine needs. Thereafter striking a balance to this cause of concern with the product as the ultimate solution. The client required to continuously hammer their customer minds. This meant advertising in large number of spots per day in leading radio stations.The Indian Readership Survey (IRS) results confirm Radio City 91.1 FM as the third most popular and the fastest growing FM station in Chennai. So, Radio CIty was chosen to AIR the Ad.

Media planning and Media buying

-Geography: Chennai

-Demography: Women between the 30-45 age group

-Radio Station: Radio City

-Language: Tamil

-Radio ad duration: A 30 Sec Ad was run for 47 times per day for 15days

-Radio ad types: Jingle was aired during the prime time arousing motherly concern about their child’s diet needs.

-RJ mentions were 2/day for 15 days were added to inform listeners about the concern of iodine deficiency in children and its adverse effects. Also directing them to use “Kristal Salt” to combat the issue.

-Associate Sponsorship Plan for 5 sec 6 per day for 15 days was played to increase the campaign impact.

-Ad timing: Target audience everyone living in Chennai, Ads were played during prime time ,catering to all categories, from 07:00-12:00, 12:00-17:00 and 17:00-22:00, as this time span captures these time slots experiences the highest listenership base.

Creative

A jingle was designed by a co-partner Jingle India based on the ad script provided by our client. The jingle was a melodious piece of work directly connecting the event to the audience in a child’s voice.

Results

The campaign was very successful, the company was delighted with the customer response.
Most of the retailers had approached the company for business.
Such great response in the first month of the campaign, made radio advertising unavoidable for the company. They now plan a monthly campaign on radio.

For assistance contact Jacqueline Paul at 03340311140 or radio@releasemyad.com. You can also vist our website releasemyad.com.