Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.
Notify Events– To increase student enrollements
- To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
- To increase student base of the particular academic year.
Research: The major challenge that we analysed was how to convince students that supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .
-Demography: Students aspiring UG and PG courses of (18-25) years
-Radio Station: Radio City
-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days
-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best
-Ad placements: Target audience being students we featured the ads from 7am to 10 am and from 3pm to 6 pm as this time frame had the highest student listenership base.
- Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
- Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.