‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Max IT Services is a well-known Computer software and hardware dealing company. The organisation is engaged in several services related to the online domains, computer softwares, IT softwares and even sale and purchase of used Computers. They have recently developed their latest online portal as one of their business initiatives. The owner of Max IT Services, Mr. Sony Antony gave us the story and reason on selecting the traditional media of newspapers for advertising in spite of being an Information Technology based organisation. Mr. Sony Antony speaks on how newspaper advertising served as the one of the best and most accessible advertising mediums to reach out to potential customers.
A. Offline we are mainly engaged in the sale and purchase of computers, softwares as well as other IT services. Online, our website is predominantly a web hosting website and we sell domain names to different online companies as per their requirement or choice. Each domain name has a different charge allotted according to the importance of each of them and depending on the reach the company has or intends to have. We even provide services and assistance in the sector of Computer Peripherals, Computer Hardware, Software, Networking, Computer Repair Service, Data Recovery, Virus Protection, Software Installation, Software Maintenance, Website Design etc.
Q. What was your marketing objective?
A. For any service or business to flourish, advertising is the main and best way to let people know about our presence. Promotions were done to announce the launch of our new online IT services as well as to get customers from beyond the digital sources such as the internet.
A. The main reason to advertise was to reach out to people beyond internet users or aren’t that tech savvy but they want to venture into the Digital world. We wanted to provide them with a reliable online platform through which they can select their domain names at nominal prices. A number of online companies are already aware of unique domain name selling portals like us, but through newspapers we wanted to reach out to the section that are not aware about such online services and need help with starting their own websites.
Q. How has newspaper advertising helped you in your requirements? Would you invest in newspaper advertising in future?
A. Advertising through newspapers has been quite effective for our online services. We received a lot of responses from various offline companies and agencies who wanted to know about our services and about obtaining domain names so that they could start their own website. We also received responses from individual bloggers about the purchase and use of online domain names through our ad in multiple newspapers like Malayala Manorama and Hindu. Hence, if necessary, me and my team will surely like to advertise through newspapers.
Q. What made you choose an online newspaper ads booking portal such as releaseMyAd to book your newspaper ad?
A. Well, the simple reason being, since we do most of our work online, going for an online newspaper ads booking service was the first option. Besides, I could see the newspaper ad rates directly online and the process seemed much easier than approaching a full-fledged professional ad agency or any other third party agent. The ad creation process was very simple as I could keep a check on the word count and even the payment process was completely hassle-free. In spite of going for online payment options, I did not face any issues while paying for the advertisement I had booked through releaseMyAd.
Q. What was your experience like while booking an ad through releaseMyAd?
A. While booking the advertisements through releaseMyAd, initially I had faced certain issues with the website as it wasn’t responding properly but with just one call to the Customer Care Department, my issue was instantly resolved. I did not face any further problems while booking my ad neither were there any issues faced with the payment.