‘Know our Customer’ is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Several offline Newspaper Ads Booking Agents make use of online ads booking portals. One such offline organisation is Open Line Communications. The Proprietor of Open Line Communications, Mr. M.P Srivastava, in spite of having an offline process for booking newspaper advertisements, chose an online portal for releasing ads for national newspapers. Having an experience of almost 16 years in the field of newspaper advertising, what appears as interesting is that Open Line Communications still used releaseMyAd to book newspaper ads online for various newspapers. What made them follow this route are specified here in this article.
Q. What is the nature of your business or organisation?
A. Our organisation is dedicated to booking and releasing newspaper ads for individuals as well as certain organisations. We book ads mainly for local newspapers of Uttar Pradesh as we are based out of Lucknow. We book advertisements for the classified section as well as big budget Display advertisements.
Q. Have you ever advertised to promote your business? If yes/no then why?
A. To be very honest we have not felt the need to promote our business. We have placed ads in newspapers only on behalf of our customers as third party agents. The bookings were made purely from Business perspective.
Q. Did you advertise to cater to any specific audience?
A. Since we didn’t advertise to promote our business but released newspaper ads only for our clients, the target audience varied based on the clients’ requirements. The ads were published as per the needs and purposes of the customers and the target audience was also theirs not ours.
Q. Do you think newspaper advertising is effective? Is it a good investment for advertising purposes?
A. Yes obviously, that is the reason we are into this business ourselves. Newspaper advertising is completely based on the trust and reach factor. Newspapers have vast reach and are also easily accessible and have been a medium of advertising since ages, which makes it a trustworthy platform for not only the advertisers but also the respondents.
Newspapers are one of the best sources of advertising, especially for individuals and small companies as it is comparatively cheaper than TVCs, have more reach and are also available in regional languages.
A. Open Line Communications is an ad agency based in Lucknow, UP and we do not have tie ups with a number of national newspapers as well as other regional newspapers. So whichever newspaper is not available with us, we book ads for those newspapers, online, predominantly via releaseMyAd.com. Also it is quite convenient to create and book ads online, they save a lot of time and effort from our end.
Q. How was experience with releaseMyAd.com?
A. As far as the website is concerned, the system is quite good. The booking process and navigation is very well designed. All the major newspapers along with most of the regional newspapers are available on releasemyad.com and the rates are directly available on the website.
But the rates differ from other websites and the customer care response is a little slow and at times haphazard. If the customer services section improves their behaviour a little then there is no stopping this organisation in the field of newspaper advertising.
Mr. M.P Srivastava’s insights and feedback on our Customer Care has helped releaseMyAd a lot to improve our customer services. His honest feedback actually enabled us to monitor and develop the customer support performance of our organisation. Even the importance of newspaper advertising for small and medium sized businesses and individual advertisers are reflected in his responses. The tie-up and relation between offline and online newspaper ads booking services is also better understood through this particular interaction.
We are thankful to Mr. Srivastava & Open Line Communications for using our services, sharing their feedback as well as providing precious time to successfully conduct our survey. We really hope that he continues to use our services and providing us with his inputs to help us improve.