Apart from classified text ads there are classified display ads as well, which are measured in terms of the size of the advert in inches or centimetres. These ads too can be made to stand out by taking a look at the following tips
You can choose to publish ads in black and white or coloured formats as per your requirement and budget
You can use pre-designed templates which are available with or without the image/logo uploading options, which are again available in coloured or b/w formats
Classified Display Ads in newspapers usually differ in their length rather than the width of the advertisement as they are supposed to be single column ads, but a few newspapers allow you to extend the ads horizontally as well. You can simply choose a template that is visually different length or breadth wise, for your advertisement
Another way to make your display classified ad stand out is to design it in your own way with images and text or even a logo, if necessary and simply upload it on newspaper ad booking websites in different formats
Display ads often need special attention as they are usually big budget advertisements. Often advertisers with a less extravagant budget want to take up display ads without the help of outside ad agencies. For such advertisers, the following tips can prove to be quite helpful
Online ad booking portals offer several do-it-yourself options to help you book your newspaper ads like providing you with design templates. You can choose a template, opt for a coloured or a black and white format, upload preferred image, change the header and footer colours and text as per your requirement and your ad can be ready to be published in a few minutes
Online newspaper advertising service providers, often provide expert designer help to assist you in creating your ad as per your preferences. You can simply hire their ad designing experts to get the outstanding display ads you need to attract maximum attention
Newspaper Publishing houses barely have these options and they are not equipped to deliver such results at a fast pace. The best medium to avail such facilities are online newspaper ad booking sites, as they even provide you with do-it-yourself guides to help you create and book your advertisement. All the above ad design options and services can be availed at Online Booking Tutorial slide.
‘Know our Customer’is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Cloud 9 is a renowned organisation of Kolkata which has accepted the traditional medium of advertising through newspapers for reasons of reliability. Though they have opted for an online portal to release their advertisement, they consider newspapers as the most reliable source of advertising. According to Jayanta Sarkar, Assistant Manager at Cloud 9, Newspapers provide a trustworthy source of providing information and advertising which attracts customers and genuine responses. He explains further in the following Study on Newspaper Advertising.
Q. Can you please describe the nature of your business?
Advertising Restaurants through Newspapers
A. Cloud 9 has a number of retailventures across Kolkata, basically we have established ourselves as a renowned Retail Chain of Kolkata. Our different ventures include Ad Agency, Restaurants, Online Marketing, Beauty Parlours. We create and advertise for various clients in newspapers, magazines, OOH, hoardings etc.
Q. What persuaded you to advertise your retail initiatives?
A. We mainly advertise for our clients but we also promote our own retail chain or ventures. We wanted to announce the launch of our new restaurant and parlour and promotion is the only way to attract attention of the customers as well as get clients.
Q. Who was your target audience?
A. Our restaurant and parlour was launched in South Kolkata in posh localities where the residents are financially well-off and can afford certain added luxuries in life. The ad was mainly to reach out to the upper middle class and upper class people, who invest quite a hefty amount of money on beauty treatments and outings.
We advertised our Ad agency to attract the small and medium sized organisations who need an advertising guide to help them in promoting themselves through different advertising mediums.
Q. How effective is newspaper advertising for your business/businesses? Will continue to invest in the same?
Parlour promotions with Newspapers
A. Newspaper advertising being a tried and tested advertising medium, has helped us a lot in getting genuine and earnest customers. In Kolkata newspapers are a necessity and people like staying updated about everyday events and incidents taking place in the city and across the country. Maintaining a knowledge base is essential for them in areas such as politics, entertainment, hangout places in and around the city, shopping destinations as well as personal grooming. Newspapers provide all the information on such topics establishing itself as a complete package as well as a reliable medium and source of advertising and info. Hence newspaper advertising is highly effective.
We advertise in newspapers even now mainly for our clients and will continue to do so, if not to promote ourselves then at least for our clients.
Q. What made you select an online portal such as releaseMyAd for booking newspaper ads?
A. Nowadays most of the work is done online and the world is online all the time, either for professional or personal work. The use of online newspaper ad booking agencies makes it easier to save time and effort of going outside to third party agents and consulting them for getting newspaper ads released. Also not all newspapers have tie-ups with small individual agents; hence the charges are never fixed. They charge differently for different newspapers without any account for it.
But online newspaper ads booking agencies get direct rates from the newspaper houses and we pay for the proper and regular services provided by them and also for the efforts and time we save. It just takes a couple of minutes to book the entire ad and also to complete the payment
through their planned and organised online payment options. The systematic website makes it very easy to rely on the authenticity of the website and its validation.
Q. How was your booking experience with releaseMyAd?
The Cloud 9 Company Logo-A client of releaseMyAd
A. Well, as I said beforethe booking process is very easy and reliable. The Customer Care Services are quite good and helpful. The resolution time of problems faced while booking the advertisements, is absolutely minimal. ReleaseMyAd has helped save a lot of time and saved us
from a lot of hassles fac
ed earlier while booking ad spaces in newspapers.
It was very kind of Mr. Jayanta Sarkar to have provided us with such good reviews and for giving us so
much of his precious time. We are really grateful to him for continuing to use our services and we are really glad that we have been able to live up to his expectations and that he’s with satisfied with our services. For getting the same services, please take a look at the following page:
Mani Prakash Srivastava-Owner of Openline Communications
‘Know our Customer’is a very special initiative for releaseMyAd. It is one of the favourite sections of our entire team. This is simply because, “Know our Customer” helps us solve issues faced by our clients, make amends in our system, highlight the strengths and features of a medium of advertising, improve our services and above all communicate on one-to-one basis with our customers. Through this section we understand our customers and attempt to convey that how newspaper as a medium has aided their purpose or need for advertising.
Several offline Newspaper Ads Booking Agents make use of online ads booking portals. One such offline organisation is Open Line Communications. The Proprietor of Open Line Communications, Mr. M.P Srivastava, in spite of having an offline process for booking newspaper advertisements, chose an online portal for releasing ads for national newspapers. Having an experience of almost 16 years in the field of newspaper advertising, what appears as interesting is that Open Line Communications still used releaseMyAd to book newspaper ads online for various newspapers. What made them follow this route are specified here in this article.
Q. What is the nature of your business or organisation?
A. Our organisation is dedicated to booking and releasing newspaper ads for individuals as well as certain organisations. We book ads mainly for local newspapers of Uttar Pradesh as we are based out of Lucknow. We book advertisements for the classified section as well as big budget Display advertisements.
Offline Newspaper Advertising
Q. Have you ever advertised to promote your business? If yes/no then why?
A. To be very honest we have not felt the need to promote our business. We have placed ads in newspapers only on behalf of our customers as third party agents. The bookings were made purely from Business perspective.
Q. Did you advertise to cater to any specific audience?
A. Since we didn’t advertise to promote our business but released newspaper ads only for our clients, the target audience varied based on the clients’ requirements. The ads were published as per the needs and purposes of the customers and the target audience was also theirs not ours.
Q. Do you think newspaper advertising is effective? Is it a good investment for advertising purposes?
A. Yes obviously, that is the reason we are into this business ourselves. Newspaper advertising is completely based on the trust and reach factor. Newspapers have vast reach and are also easily accessible and have been a medium of advertising since ages, which makes it a trustworthy platform for not only the advertisers but also the respondents.
Newspapers are one of the best sources of advertising, especially for individuals and small companies as it is comparatively cheaper than TVCs, have more reach and are also available in regional languages.
Instant Online Newspaper Ads Booking
A. Open Line Communications is an ad agency based in Lucknow, UP and we do not have tie ups with a number of national newspapers as well as other regional newspapers. So whichever newspaper is not available with us, we book ads for those newspapers, online, predominantly via releaseMyAd.com. Also it is quite convenient to create and book ads online, they save a lot of time and effort from our end.
Q. How was experience with releaseMyAd.com?
A. As far as the website is concerned, the system is quite good. The booking process and navigation is very well designed. All the major newspapers along with most of the regional newspapers are available on releasemyad.com and the rates are directly available on the website.
But the rates differ from other websites and the customer care response is a little slow and at times haphazard. If the customer services section improves their behaviour a little then there is no stopping this organisation in the field of newspaper advertising.
Owner of Openline Communication
Mr. M.P Srivastava’s insights and feedback on our Customer Care has helped releaseMyAd a lot to improve our customer services. His honest feedback actually enabled us to monitor and develop the customer support performance of our organisation. Even the importance of newspaper advertising for small and medium sized businesses and individual advertisers are reflected in his responses. The tie-up and relation between offline and online newspaper ads booking services is also better understood through this particular interaction.
We are thankful to Mr. Srivastava & Open Line Communications for using our services, sharing their feedback as well as providing precious time to successfully conduct our survey. We really hope that he continues to use our services and providing us with his inputs to help us improve.
For placing your newspaper advertisements for any newspapers across India, please pay a visit to
Display Advertising in Newspapers
