Tag: radio advertising in Mumbai

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Radio Advertising in Mumbai Made Easy through releaseMyAd

Don’t we all remember and adore the Akashvani tune which gave us our first encounter to the medium called Radio. Since then it has etched on to our minds and makes us relive the fond memories of our tryst with the radio.

Of late the radio has evolved immaculately. The days of AM (Amplitude Modulation) are numbered with the usher of the more commercial FM (Frequency Modulation) format. This has given rise to commercial radio due to its suitability towards advertisements. Listeners now have a huge variety of FM stations to choose from thus increasing the variety of music. From Yo Yo Honey Singh’s chartbusters to the soft and melodious tunes of Kishore and Rafi, the listener is flooded with a choice of music. This provides the advertisers a window of opportunity to properly segment and target their audience.

Mumbai is the entertainment capital of India. It is the home for the glitz and glamour world of Bollywood, and is also popularly known as the “City of Dreams”. It is the most populated city in India. Therefore it presents a wonderful opportunity for advertisers to target a gigantic percentage of people simultaneously. Radio being accessible anywhere easily, thanks to cell phones, makes radio on-the-go possible. The number of cheaper smartphones and portability factor has made it such a wonderful medium for advertising. Radio advertising in Mumbai is made easy via releaseMyAd. It is an online platform with a host of features and covers all the leading radio stations with relative ease. Below is a list of the leading FM stations in Mumbai covered by releaseMyAd:

  • BIG (92.7) FM
  • Radio City 91.1 FM
  • Red (93.5) FM
  • Radio Mirchi (98.3) FM
  • FEVER FM 104
  • AIR FM Gold
  • AIR FM Rainbow
  • AIR Vividh Bharti
  • Prasar Bharti- All India Radio

The main source of revenue of FM stations is through advertising. An estimated audience of 106 million listeners makes it a huge market to launch various campaigns or provide informative content. Booking radio ads in Mumbai is very simple and cost effective through releaseMyAd. Creation of jingles for the campaign through our partner Jingles India helps in giving the campaign a magical touch. And if the ad is booked 3 days in advance the campaign can go LIVE instantly.

Looking at the way Radio is being extensively used nowadays, the future seems to be bright. Being an effective medium for communication and advertising it is opening massive avenues for potential advertisers. For further queries on radio advertising in Mumbai mail us on book+mumbai@releasemyad.com or please call 09830629298.

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Leading Advertising Agency of Mumbai -releaseMyAd

Mumbai (also known as Bombay) is the capital city of the Indian state of Maharashtra. It is the most populated city in India and the eighth most populated city in the world. It attains itself as one of the wealthiest cities in India with the highest number of billionaires and millionaires than any other city. Mumbai is the financial, commercial and entertainment capital of India. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.

Leading-Advertising-Agency-of-Mumbai-releaseMyAd
Leading Advertising Agency of Mumbai -releaseMyAd

With the boon in career opportunities and prospects, Mumbai has become the central avenue for advertising prospects and activities through the mediums of newspaper, radio, cinema and the internet.

releaseMyAd, the best advertisement agency in Mumbai, helps one to launch extravagant campaigns and endorsements to break through the market clutter and enables to put the advertiser’s brand in the vicinity of being made noticeable. releaseMyAd qualifies all the “must haves” that leads to an ideal advertising agency:

mumbai-releaseMyAd

  • Efficient communication– An ideal communication between the advertiser and the agency builds customer satisfaction which is the prior goal of the organisation.
  • Economical Cost– The website gives you a clear cut idea regarding the costs of advertising in the various mediums of your choice.
  • Media Planning– It helps you design an apt media plan to increase the acceptability of customers for your advertisement.
  • Media Buying– Where space of advertisements are reserved for value that a customer agrees to offer for the advertisement he wishes to execute.
  • Creative Designing– Where an added effort is put forward to make the ad more appealing and convincing for the audience that would view it.
  • Customer Satisfaction– Where the designed advertisement satisfies both the customer and the advertiser giving rise to a favourable union amongst them.
  • After sale services– Where the customer is still on a journey of being made satisfied and all queries and complaints if any are catered to significantly.

releaseMyAd is different!!! It makes the entire procedure of advertising take place on an online platform. It is an advertising agency with a high adrenaline rush which will always have enough vigour to surpass any boundary for its esteemed clients, brands and customers. If you’re doubtful on how to advertise ever then releaseMyAd is where you need to go. If you have any questions or doubts, do not hesitate to give us a ring on 09830629298, or mail us your queries at enquiry@releasemyad.com.

I am Nisha Kuriakose, an intern at releaseMyAd and craves to know more each day because as it is rightly said “the journey of a thousand miles with a single step”.

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How Radio Advertising helped in effectively promoting IIMM in Mumbai ?

IIMM

Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.material -management-student

GOAL

Notify Events– To increase student enrollements

  • To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
  • To increase student base of  the particular academic year.

APPROACH

Research: The major challenge that we analysed was how to convince students that  supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .

Media planning and Media buying

-Geography: Mumbai

-Demography: Students aspiring UG and PG courses of  (18-25) years

-Radio Station: Radio City

-Language: English

-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days

-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show  brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best

-Ad placements: Target audience being students we featured the ads from 7am  to 10 am  and from  3pm  to 6 pm  as this time frame had the highest student listenership base.

Creative Development

  • Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
  • Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.

For details contact  Jacqueline Paul at  03340311140 or  jpaul@releasemyad.com. You can also visit our website ReleaseMyAd.fm .