Today we are at the threshold of a global village, united by a single fiber of technology, the internet. Thanks to the internet, space has figuratively been compressed – how else can you interact with someone on the other side of the planet in a matter of seconds? The constraints of space have not been nullified, but it’s a great step toward further technological wonders that await us. The internet is a vast phenomenon that is as good as the one who employs it – someone might use it to infringe copyrights and hack into others’ accounts, and yet someone else might use it to donate money to a cancer victim. The internet allows it all, and has something for everyone. Fortunately, for advertisers, there is a LOT.
Online advertising is one of the most simplified advertising procedures available to advertisers, especially SMBs, who can benefit from this extraordinary platform. The top metropolitan cities in India record the highest number of internet users, both on desktops as well as on mobile devices such as tabs and smartphones. These cities, such as Mumbai, provide advertisers with a great opportunity to target a vast audience. The prevalence of smartphones has revolutionized the online advertising industry. Digital advertising in Mumbai is one of the most efficient ways to promote your brand.
The immense success of social media websites such as Facebook, Twitter and Google+ have contributed significantly to the rise of social media advertising. This form of advertising is a great way to advertise to selective audiences, and contributes towards building relations with social media users and also helps broaden your customer-base.
Google’s AdWords is the biggest advertising vehicle on the internet. AdWords caters to the Search and Display Networks, and is employs Pay per Click and Pay per Mille (1000) models respectively. AdWords is a fair playground, a completely unbiased advertising option that provides equal opportunities to all those who wish to advertise there. releaseMyAd, one of the top ad agencies, can help you book your online advertising campaign in Mumbai.
Advertising over the internet is a cost effective and efficient solution for SMBs, as well as for larger organizations. To start your online advertising campaign today, you can contact top online advertising agency, releaseMyAd, by calling us on 09830629298, or by mailing us on book+mumbai@releasemyad.com.
Don’t we all remember and adore the Akashvani tune which gave us our first encounter to the medium called Radio. Since then it has etched on to our minds and makes us relive the fond memories of our tryst with the radio.
Of late the radio has evolved immaculately. The days of AM (Amplitude Modulation) are numbered with the usher of the more commercial FM (Frequency Modulation) format. This has given rise to commercial radio due to its suitability towards advertisements. Listeners now have a huge variety of FM stations to choose from thus increasing the variety of music. From Yo Yo Honey Singh’s chartbusters to the soft and melodious tunes of Kishore and Rafi, the listener is flooded with a choice of music. This provides the advertisers a window of opportunity to properly segment and target their audience.
Mumbai is the entertainment capital of India. It is the home for the glitz and glamour world of Bollywood, and is also popularly known as the “City of Dreams”. It is the most populated city in India. Therefore it presents a wonderful opportunity for advertisers to target a gigantic percentage of people simultaneously. Radio being accessible anywhere easily, thanks to cell phones, makes radio on-the-go possible. The number of cheaper smartphones and portability factor has made it such a wonderful medium for advertising. Radio advertising in Mumbai is made easy via releaseMyAd. It is an online platform with a host of features and covers all the leading radio stations with relative ease. Below is a list of the leading FM stations in Mumbai covered by releaseMyAd:
BIG (92.7) FM
Radio City 91.1 FM
Red (93.5) FM
Radio Mirchi (98.3) FM
FEVER FM 104
AIR FM Gold
AIR FM Rainbow
AIR Vividh Bharti
Prasar Bharti- All India Radio
The main source of revenue of FM stations is through advertising. An estimated audience of 106 million listeners makes it a huge market to launch various campaigns or provide informative content. Booking radio ads in Mumbai is very simple and cost effective through releaseMyAd. Creation of jingles for the campaign through our partner Jingles India helps in giving the campaign a magical touch. And if the ad is booked 3 days in advance the campaign can go LIVE instantly.
Looking at the way Radio is being extensively used nowadays, the future seems to be bright. Being an effective medium for communication and advertising it is opening massive avenues for potential advertisers. For further queries on radio advertising in Mumbai mail us on book+mumbai@releasemyad.com or please call 09830629298.
Mumbai, the huge coastal city of Maharashtra is often referred to as the city that never sleeps. Home to the biggest film production base in South Asia, Mumbai is naturally a city bubbling with energy, vibrancy and a gamut of opportunities for those who want to make it big. With so much happening all across the city, the need and scope for advertising grows by the day. Advertisers here, cater to a huge eclectic market and therefore has to keep in mind the desires and requirements of each kind of audience.
For a city that is considered to be the entertainment and fashion hotspot, ushering in all that is new, Mumbai still remains loyal to the age old tradition of waking up to a newspaper in the morning. Therefore, newspaper advertising in Mumbai is utilised by many companies and organisations to promote themselves.
Newspapers that are circulated in Mumbai:
Numerous newspapers are circulated across the length and breadth of the city. While some of these broadsheets include national newspapers, there are many others that are only published and distributed in Mumbai.
THE TIMES OF INDIA
HINDUSTAN TIMES
THE ECONOMIC TIMES
BOMBAY SAMACHAR
MUMBAI CHOUFER
MID DAY
DIVYA MARATHI
MAHARASHTRA TIMES
MUMBAI MIRROR
NAVBHARAT TIMES
SAKAL MUMBAI
DNA
PUNYA NAGARI
What kind of ads can be booked in the newspapers circulated across Mumbai?
Newspaper ads are of three types- classified text ads, classified display ads and display ads.
Classified text ads are the most cost effective among the other two. They are mainly charged according to each word and character used in them. Therefore the cost depend on the amount of content there is in a classified ad.
Classified display ads are just a better version of the classified text ad. These can be formatted and shaped according to personal choice. Colours and logos can also be included.
Display ads are the costliest form of advertising in a newspaper. They can be placed anywhere and their sizes range between half and quarter to full pages. These ads mostly have pictures in them and are used for big advertising campaigns.
All the newspapers in Mumbai has the provision for posting every type of advertisement. Classified newspaper advertising in Mumbai is mostly used to advertise for Property, Matrimonial, Obituary, Recruitment, Astrology etc. On the other hand, display newspaper advertising in Mumbai is used by advertisers to promote various upcoming businesses, brands and big product launches.
Further you have any query then you can call us on 09830629298 or mail at book+mumbai@releasemyad.com instantly!We’ll give you feedback as soon as possible.
Mumbai (also known as Bombay) is the capital city of the Indian state of Maharashtra. It is the most populated city in India and the eighth most populated city in the world. It attains itself as one of the wealthiest cities in India with the highest number of billionaires and millionaires than any other city. Mumbai is the financial, commercial and entertainment capital of India. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures.
Leading Advertising Agency of Mumbai -releaseMyAd
With the boon in career opportunities and prospects, Mumbai has become the central avenue for advertising prospects and activities through the mediums of newspaper, radio, cinema and the internet.
releaseMyAd, the best advertisement agency in Mumbai, helps one to launch extravagant campaigns and endorsements to break through the market clutter and enables to put the advertiser’s brand in the vicinity of being made noticeable. releaseMyAd qualifies all the “must haves” that leads to an ideal advertising agency:
Efficient communication– An ideal communication between the advertiser and the agency builds customer satisfaction which is the prior goal of the organisation.
Economical Cost– The website gives you a clear cut idea regarding the costs of advertising in the various mediums of your choice.
Media Planning– It helps you design an apt media plan to increase the acceptability of customers for your advertisement.
Media Buying– Where space of advertisements are reserved for value that a customer agrees to offer for the advertisement he wishes to execute.
Creative Designing– Where an added effort is put forward to make the ad more appealing and convincing for the audience that would view it.
Customer Satisfaction– Where the designed advertisement satisfies both the customer and the advertiser giving rise to a favourable union amongst them.
After sale services– Where the customer is still on a journey of being made satisfied and all queries and complaints if any are catered to significantly.
releaseMyAd is different!!! It makes the entire procedure of advertising take place on an online platform. It is an advertising agency with a high adrenaline rush which will always have enough vigour to surpass any boundary for its esteemed clients, brands and customers. If you’re doubtful on how to advertise ever then releaseMyAd is where you need to go. If you have any questions or doubts, do not hesitate to give us a ring on 09830629298, or mail us your queries at enquiry@releasemyad.com.
I am Nisha Kuriakose, an intern at releaseMyAd and craves to know more each day because as it is rightly said “the journey of a thousand miles with a single step”.
Times of India-The most popular newspaper of Mumbai
Mumbai is one of the most sought after cities of India for advertising. It is the ideal abode for a huge number of ad agencies, major newspapers and other advertising platforms. The ‘Maximum City’ has an abundance of newspapers which are ideal for advertising and is an abode to some of the major Indian publication houses.
Advertisers often get confused due to this abundance of newspapers and find to difficult to choose the one which suits them best. There are certain factors to be considered while selecting newspaper in any city for advertising or promotional activities. Keeping these criteria in mind and to help you select the newspaper most suited to your requirements, releaseMyAd assists you with a list of the top 10 newspapers read across Mumbai. You can review the list in our Newspaper Decider section as well.
Below is the list of the best newspapers in Mumbai based on their popularity, circulation and readership to help you choose the most suitable newspaper for your advertising campaign.
The Times of India is one of the largest English-language newspapers based in Mumbai. According to the Indian Readership Survey (IRS) 2012, it is the most widely read English newspaper in India with a readership of 76.43 lakhs with a circulation of 31.4 lakhs on a daily basis. This newspaper tops the list in terms of reader retention, faithful readers, growth, popularity and of course circulation and popularity. It is best for big budget display ad campaigns.
Maharashtra Times is the ninth largest selling daily regional newspaper in the country. It is a Marathi newspaper based in Mumbai and is the sister publication of Times of India. It enjoys the second largest readership in Mumbai among Marathi newspapers, only next to Lokmat and has a daily circulation of 10 lakhs.
An addition to the Times of India group is Mumbai Mirror which is among the leading English tabloids of the city with a daily circulation of about 6.02 lakh copies. It can be considered to be a very suitable option for retail as well as matrimonial and Business advertising.
Navbharat Times is one of the largest read Hindi newspapers of Delhi, Mumbai and Lucknow. Though this publication has joined the race of leading newspapers in Mumbai, it has established a strong foot hold for itself. NBT has a circulation of 1.4 lakhs across Mumbai with almost 4.7 lakh readers in the city. This newspaper is highly popular among Hindi readers since Mumbai barely has any Hindi language newspaper.
Punya Nagar is an extremely popular and highly read Marathi newspaper and the fifth most widely circulated newspaper in Mumbai. It has a readership of 10.86 lakhs with publishing centres in all major cities of Maharashtra with a circulation of 4.02 lakhs. This particular Marathi daily is one of the most popular newspapers throughout Maharashtra.
DNA is a highly popular broadsheet in Mumbaiand its claim to fame began with its introduction of India’s first daily printed in a completely coloured page format. This newspaper targets the young readership and has it’s headquarter in Mumbai. The circulation of DNA (Daily News and Analysis) is around 2.7 lakhs daily while its readership is as high as 6.06 lakhs across Mumbai only as per the IRS. Considering the kind of audience it targets, this newspaper is ideal for brand promotions, youth directed products and services, matrimonial ads and more.
Sakal is also one of the most popular Marathi newspapers circulated across Mumbai and other regions of Maharashtra. It has proved to be one of the best options for personal and matrimonial advertising. Bearing a circulation of 1.12 lakhs in Mumbai and a readership of 2.2 lakhs, Sakal has created a substantial baseline for itself.
Lokmat too is an extremely popular Marathi daily of Mumbai and the rest of Maharashtra. It has acquired a circulation of 2.07 lakhs in Mumbai alone with a readership of 2.4 crores across India. Lokmat is a newspaper which had set its place in the heart of its readers since its inception which is why it has such an enormous readership which is comparable to several national newspapers.
Mid-Day Mumbai is the first daily Indian afternoon English tabloid with a growing circulation, which is currently in the range of 2 lakhs in Mumbai. This particular newspaper also targets the younger generation including the office going people who may not find time to o through a morning daily. This afternoon tabloid was established with those readers in mind who can read the newspaper only during their lunch break in the afternoon or at home in the afternoon.
ET is the world’s second most widely read English Business newspaper following the Wall Street Journal. The main content is based on the Indian economy, share prices, prices of commodities, international finance, and other matters related to finance. It has a circulation of 2.03 lakhs only Mumbai alone and the readership is more than 1.85 lakhs. It is an ideal platform for Business advertisers and is also a finance content based initiative by the Times Group.
Now, pick your favourite or preferred newspaper from this list in order to target your audience as per your convenience. Keep the figures in mind, analyse the needs of your target audience and gauge your promotional or visibility requirements before selecting any newspaper for advertising.
Author Bio: This informative article has been researched and composed by the newest member of our Marketing Team, Ritansha Jalan.She has joined us as an Intern and as is visible, is already contributing efficiently and effectively to our Blog. We thank her for her active participation and helpful contribution to the releaseMyAd blog and other spheres of marketing and even Customer Relationship Management section. We hope that we are able to guide through her internship to help her choose the preferred career path. Wishing her all the best!
