Mumbai, the huge coastal city of Maharashtra is often referred to as the city that never sleeps. Home to the biggest film production base in South Asia, Mumbai is naturally a city bubbling with energy, vibrancy and a gamut of opportunities for those who want to make it big. With so much happening all across the city, the need and scope for advertising grows by the day. Advertisers here, cater to a huge eclectic market and therefore has to keep in mind the desires and requirements of each kind of audience.
For a city that is considered to be the entertainment and fashion hotspot, ushering in all that is new, Mumbai still remains loyal to the age old tradition of waking up to a newspaper in the morning. Therefore, newspaper advertising in Mumbai is utilised by many companies and organisations to promote themselves.
Newspapers that are circulated in Mumbai:
Numerous newspapers are circulated across the length and breadth of the city. While some of these broadsheets include national newspapers, there are many others that are only published and distributed in Mumbai.
- THE TIMES OF INDIA
- HINDUSTAN TIMES
- THE ECONOMIC TIMES
- BOMBAY SAMACHAR
- MUMBAI CHOUFER
- MID DAY
- DIVYA MARATHI
- MAHARASHTRA TIMES
- MUMBAI MIRROR
- NAVBHARAT TIMES
- SAKAL MUMBAI
- DNA
- PUNYA NAGARI
What kind of ads can be booked in the newspapers circulated across Mumbai?
Newspaper ads are of three types- classified text ads, classified display ads and display ads.
Classified text ads are the most cost effective among the other two. They are mainly charged according to each word and character used in them. Therefore the cost depend on the amount of content there is in a classified ad.
Classified display ads are just a better version of the classified text ad. These can be formatted and shaped according to personal choice. Colours and logos can also be included.
Display ads are the costliest form of advertising in a newspaper. They can be placed anywhere and their sizes range between half and quarter to full pages. These ads mostly have pictures in them and are used for big advertising campaigns.
All the newspapers in Mumbai has the provision for posting every type of advertisement. Classified newspaper advertising in Mumbai is mostly used to advertise for Property, Matrimonial, Obituary, Recruitment, Astrology etc. On the other hand, display newspaper advertising in Mumbai is used by advertisers to promote various upcoming businesses, brands and big product launches.
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