In India newspapers ads are developing a way to stay relevant in readers’ lives while at the same time appealing to the advertisers. For every promotional ad there is a strong need for effective audience impact and reach so as to make the brand recognizable and grow bigger.
Reading newspaper is a daily practice for most people in India as people intend to stay updated and informed about the current affairs in the country. India is home to some of the most popular and highest number of dailies in the including the world’s largest English-language daily- Times of India which is owned and published by Bennett, Coleman & Co. Ltd. According to the Indian Readership Survey (IRS) 2012, the newspaper is the most widely read newspaper in India with a readership of 76.43 lakhs. In Mumbai it continues to maintain its commanding hold over the No.1 positions with a daily average readership of 15.88 lakhs. The Times of India is also ranked No.1 by the Audit Bureau of Circulation (ABC) in the list of the most widely circulated Indian newspapers across the world. To sum it all, Times of India is the No.1 newspaper in the state of Maharashtra, especially in Mumbai as well as the country.
Over a period of time, Mumbai has transformed itself into a city with thriving markets, business houses and different communities reflecting a cosmopolitan way of life, rarely seen elsewhere. Mumbai is the entertainment, fashion and commercial capital of India. This city is also one of the world’s top 10 centers of commerce in terms of global financial flow. It is the hub for almost all the Multinational and Indian companies like Tata Group, Essel Group and Reliance industries. It is the financial capital of India.
Perhaps Mumbai has India’s biggest network of food, clothing and hotel industries. With the onset of newspaper advertising as a need for any promotional activity for all brands including products and services, most advertisers in Mumbai have a strong inclination towards advertising in Times of India considering it as their best choice for classified as well as display advertising in Times. As the leading newspaper in the city, the Times of India too strategies on its advertising goals, by allotting a large amount of space to the advertisers. It has up surged as a powerful tool for the common people as well, since it provides different dedicated classified sections for advertising.
In Mumbai, Times of India is undoubtedly the most popular and trusted newspaper for readers. Therefore, the newspaper has catered to a large number of advertisers to place matrimonial ad, property ad, business ads, obituary ads and more and get the desired results or attention they need.