Delhi |

May 12, 2015November 24, 2015

Radio Advertisement Booking in Delhi via releaseMyAd

The advent of radio was a game changer in the form of entertainment. It made us aware of all the daily news, weather forecast and entertained us with musical shows. For many it was THE source of entertainment. But as time elapsed, modifications occurred into this medium with the emergence of FM (Frequency Modulation) which provided high-fidelity sound through radio broadcast. Since the quality of sound improved, the popularity increased and gave rise to the opportunity to commercialize.

Advertising in Radio has become a common feature after the arrival of the FM broadcast. The major chunk of revenue for radio comes from advertisements. The earlier advertisements were solely focused on a sing-song type pattern. Modernization has improved the quality of advertisements to great extents. Larger cities provide a larger audience to target, so it is a vital criterion for radio advertising.

Delhi is the Capital of India. A city with a wealth of history attached to it. Having a metropolitan population of 16.3 million it is the second most populous city in India. That is a massive audience for potential radio listeners. Radio advertising in Delhi can be a commercial success due to the factors of urban population and a high awareness rate of people. Radios are omnipresent now and in a major city like New Delhi the chances of missing out on the commercials is minimal. However a proper plan of action is absolutely necessary to make the campaign a success. Deciding a media vehicle is equally important as well. For such precarious decisions it is safe to seek help of releaseMyAd. It provides various creative services for content and creates jingles for the campaign through their partner Jingles India. Apart from these services its major advantage lies in the total coverage of all the leading radio stations in Delhi. Below is a list of those leading FM stations covered by releaseMyAd:

Radio Mirchi (98.3) FM
Red (93.5) FM
Big (92.7) FM
Fever FM 104
Oye FM 104.8
Hit 95 FM
Radio City 91.1 FM
AIR FM Gold
AIR FM Rainbow

Booking radio ads in Delhi through these stations is very easy through releaseMyAd. You can book your ad 3 days in advance and go LIVE instantly. The nominal rates charged for booking is another positive for choosing releaseMyAd as your radio advertising vehicle.

The reach of radio in every nook and corner makes it a profitable option. It is a great advertising vehicle for small and local businesses to target the local audience. The audience base for radio advertising is huge, irrespective of gender, age and status. A particular message can be intended for everyone. This traditional means of advertising has the potential to go on for a long time. For further details on booking a radio ad in Delhi please mail us on book+delhi@releasemyad.com or call us at 09830629298.

May 7, 2015May 9, 2015

Booking advertisements in the top newspapers of Delhi.

The history of Delhi when traced back to centuries, will leave you awestruck. Once the seat of the royal Mughal empire, Delhi went to become one of the biggest colonies of Britain and then established itself as the focal point of bureaucratic power. Now the capital of India, Delhi is the center of the nation’s political manoeuvres. Apart from that, Delhi is also rapidly developing in areas of fashion, business, handloom and textile industries. Attracting various people of different cast and cultures from numerous parts of the country, Delhi has a truly diverse population. Naturally the scope of advertising in Delhi is very wide.

Newspaper advertising: Who invests in it?

The pulsating nerve of the country, Delhi determines the nation’s destiny. In this regard the role of newspapers in Delhi is very important. For a capital that is developing at breakneck speed and becoming more technologically savvy by the minute, Delhi has not discarded the newspaper.

Most people still read it and look for ads pertaining to their business or personal need.
In this densely populated city bustling with all kinds of activities, people are always looking to start their own business or promote new ones.
Small business owners who do not have the resources needed to advertise on TV or other expensive media platforms, still choose the newspaper as their mode of advertising.
Given the newspaper has a wide reach, it is the perfect mode of communicating business with the vast population of Delhi.

So newspaper advertising in Delhi is still quite prevalent.

Newspapers that are circulated in Delhi:

The number of national and regional newspapers that are distributed across Delhi are numerous. Some of them are Hindustan Times, The Times of India, Dainik Jagran, Dainik Bhaskar, Hindustan Times, The Financial Express, The Tribune, Business Line, Nai Duniya, and The Hindu.

What ads are generally booked in the newspapers of Delhi?

The newspapers of Delhi, allow the placement of all sorts of ads in them. The three types of newspaper ads are

Classified text ads
Classified display ads
Display ads

Classified text ads	Classified display ads	Display ads
most cost effective	little more expensive than classified text ads	very expensive
charges are levied keeping in mind the number of characters and words introduced by the advertiser.	charges are levied according to the size of the ad and image or logos introduced in it.	charges are levied according to the size of the ad, enhancements used and the day on which the newspaper it has been booked in, runs.
appears on the classified ads page. The advertiser can determine its content.	appears beside the classified text ads. Advertiser can customise the size of these ads.	appears on any page the advertiser wants it to be featured on. These are generally featured beside the editorial content.

The categories of classified newspaper advertising in Delhi are:

The categories of display newspaper advertising in Delhi are:

The leading advertising agency in India. releaseMyAd books advertisements over four media verticals- newspaper, radio, cinema and the internet. Get in touch with our creative team to book your ad instantly. You can contact Us on 09830629298 or mail at book+delhi@releasemyad.com.

February 27, 2015

Cost of creating a website in Delhi

A website had become an important part of businesses of all size and shapes as they are often act as the point of first contact between the consumer and the organization. The cost of setting up a functional website can start at around INR 5000 and can go up to more than a lakh. The main elements of the cost are:

Website-designing-gaining-importance — Website designing gaining importance

Domain Registration: It is the act of registering the name of the website, it’s to be noted that no two domain names can be the same. For example releaseMyAd.com is an example of a domain name. The cost of domain registration is nominal and is usually priced around INR 550 for a year.
Web Hosting: It refers to an external server that actually stores the website, whenever a user is visiting the website; he is doing so by accessing this server. The annual charges of web hosting are same as that of domain registration.
Web Design: The main job of a web designer is to make a website look appealing, attractive and interesting to the users. They would also want to ensure the website interface is easy to use, navigate and so on.
Website Design is vital
Web Development: The main difference between web design and web development is that the web developers are mainly concerned with the back-end of the website, i.e. they write the programs and codes which ensures the website is working efficiently.
Maintenance Cost: These include the minor tweaks and updates that a website needs after regular intervals. If it’s a small website and the owner has got adequate technological know-how, it is possible to do the maintenance without hiring professionals.
General website content

The main factor that shoots up the cost of the website development is the web design and web development charges. Some tips to remember when deciding on how much to spend on these two facets are as follows:

If the website being developed is a static website, i.e. a website that is only informative in nature without providing any opportunity for user interaction like giving users an option to post comments or take part in a poll; it is advised to keep web design costs to a minimum as it might be a waste of money.
It is best to hire the same professional team to do both web development and web design as it helps to reduce costs. Though the two facets of website building need separate skills, for all practical purposes the professionals who can do one are quite capable of doing both.
The type of website (e-commerce website, informative static websites) also determines the choice of design and development as the number of visitors they register differs considerably.
Website-should-be-easy-to-access-across-devices

Hence it is ultimately very difficult to give an approximate price range as depending on the organization’s requirements it could vary between a few thousands and a few lakhs based upon the exact requirements of the website developer.

Once a website is built, the next goal of the company should be to start formulating an effective ad campaign for their products and the best way to do so would be to hire releaseMyAd, whose expertise in media buying, media planning and creating effective creative content across mediums such as newspaper, radio and cinema make them the best ad agency in Delhi. releaseMyAd can be contacted to provide a solution to all sorts of marketing needs.

February 26, 2015November 24, 2015

The charges of an ad agency explained in detail

Organizations choose an advertising agency based on the three Cs – Cost, Creative Ability and Compatibility. Creative Ability and Compatibility are subjective factors leaving cost as one of the more important determinants for choosing an agency. It is also important for an agency to get its pricing right as charging too high a cost ensures it loses potential clients to competitors while too low a price means the employees lose the motivation to work hard and the profit margin goes down significantly. releaseMyAd the premiere ad agency in Delhi had got the balance right as visible from its long list of clients. The main methods that an agency can use for costing purposes are:

Retainer Basis: The agency is hired by the client for a considerable time period where it is given a minimum amount of money per month irrespective of the work that it’s performing. This method is often used as a tie up between large agencies and its major MNC clients which usually could send enough work in the direction of the ad agency to keep them occupied for months. However the retainer process is slowly losing popularity and relevance in the modern marketing world where paying a monthly retainer is often being viewed as a waste of money by many.
Ad Agencies being paid on a project basis
Pay Per Performance Basis: This is a new pricing scheme mainly being used by the new digital marketing agencies which are concerned with social media marketing and search engine optimization. They are paid on basis of every click or every time the name of the client shows up in a relevant Google search query.
Digital agencies are usually paid on a PPC basis
Commission Basis: This is another pricing strategy that had lost relevance where clients gave a fixed percentage of media cost, 10%-15% to the agency looking after their media strategy as different companies look after the different mediums these days.
Commission based payment doesn’t work any more

The other important pricing decision that agencies need to take is to decide on how to arrive at the hourly rate that they charge from clients. There are two main ways to arrive at this price which are:

Rates based on Cost of Job Function – The more unconventional among the two options, where each service the agency offers has got its own rate depending on the agency’s proficiency with that service or its relative importance in the marketing mix. For example media planning and buying services might be billed at a higher rate than creating interesting design for the company website.
Rates based on Cost of Agency Employees – This method is best demonstrated via an example. Let there be 10 employees working on the client’s project, their daily salary is calculated to be INR 1200. They work for eight hours a day so the minimum rate agency has to charge is 1200/8 = INR 150 from the client. But it has been observed that employees work productively for 75%-80% part of the day. So they work productively for 75% of 8 hrs = 6 hrs. Hence Agency’s hourly charge is 1200/6 = INR 200. The profit margin agency wants to keep is added to the hourly charge and the final rate is thus decided upon. So in this example if agency wants 50% profit, final hourly charge would be 200 + .5 * 200 = INR 300. Every employee’s hourly salary is thus calculated and then adjustments are made to charge the required hourly rate from the client.

One of the best ad agencies in Delhi for advertising across mediums like cinema, newspaper and radio is releaseMyAd. It can be contacted to find solutions for all your marketing problems.

February 23, 2015July 13, 2015

The Best Media Planning Agencies in Delhi

Media Planning is about finding the optimum combination of various mediums to ensure the successful completion of the marketer’s objectives. It involves all media-related activities including media buying, media selection, deciding on the nature of content that would go out in every medium. Proper media selection is crucial to effectively reach out to the target market. The top media buying agencies in Delhi are as follows:

Mindshare – The top media planning agency in Delhi had got its offices in five other major cities in India including Mumbai, Chennai, Kolkata, etc. It was one of the first global media planning agencies to establish offices in India and had made great strides over the years to establish itself as one of the best options to all advertisers looking for media-based solutions to their marketing problems.
Mindshare, one of the premeire media agencies in India
Madison Media – It is the media agency wing of the parent group, Madison World, a twenty six year old Indian company with units across nine specialized functions of Advertising. Its clients include Airtel, Asian Paints, etc
Madison Media Logo
Lintas Media Group – One of the most reputable full service ad agencies Lowe Lintas’ media planning unit is equally dependable to all advertisers and marketers looking for media planning and buying services.
Maxus – The WPP subsidiary had been one of the largest global media agency ever since it was founded in 2008, it had captured a fair share of the Indian market ever since its entry in the country. It is handling the media responsibilities of the ongoing Cricket World Cup which shows it only handles accounts of top-tier clients.
Maxus Logo
releaseMyAd – releaseMyAd is India’s largest online ad booking portal and one of Delhi’s fastest growing full service ad agencies. Its media planning wing is one of the best options for marketers looking for solutions across medium such as cinema, newspaper and radio. Its client list is long and varied and they may be contacted to take care of any marketing need of yours. They offer a detailed yet specific solution based on client need which makes their offering objective-driven and unique.
The three question releaseMyAd helps you answer

These five companies should be the first names coming to the minds of any marketer looking for a media-planning agency in Delhi because they cover all the media needs and cater to companies of various sizes. So chances are one of them would be able to provide a solution to your marketing problem.