Media Planning is about finding the optimum combination of various mediums to ensure the successful completion of the marketer’s objectives. It involves all media-related activities including media buying, media selection, deciding on the nature of content that would go out in every medium. Proper media selection is crucial to effectively reach out to the target market. The top media buying agencies in Delhi are as follows:
- Mindshare – The top media planning agency in Delhi had got its offices in five other major cities in India including Mumbai, Chennai, Kolkata, etc. It was one of the first global media planning agencies to establish offices in India and had made great strides over the years to establish itself as one of the best options to all advertisers looking for media-based solutions to their marketing problems.
- Madison Media – It is the media agency wing of the parent group, Madison World, a twenty six year old Indian company with units across nine specialized functions of Advertising. Its clients include Airtel, Asian Paints, etc
- Lintas Media Group – One of the most reputable full service ad agencies Lowe Lintas’ media planning unit is equally dependable to all advertisers and marketers looking for media planning and buying services.
- Maxus – The WPP subsidiary had been one of the largest global media agency ever since it was founded in 2008, it had captured a fair share of the Indian market ever since its entry in the country. It is handling the media responsibilities of the ongoing Cricket World Cup which shows it only handles accounts of top-tier clients.
- releaseMyAd – releaseMyAd is India’s largest online ad booking portal and one of Delhi’s fastest growing full service ad agencies. Its media planning wing is one of the best options for marketers looking for solutions across medium such as cinema, newspaper and radio. Its client list is long and varied and they may be contacted to take care of any marketing need of yours. They offer a detailed yet specific solution based on client need which makes their offering objective-driven and unique.
These five companies should be the first names coming to the minds of any marketer looking for a media-planning agency in Delhi because they cover all the media needs and cater to companies of various sizes. So chances are one of them would be able to provide a solution to your marketing problem.