The Indian advertising agencies are stepping up their game because most marketers had realized that there is a huge untapped potential in the up and coming consumer market of the country. The revolution of the Indian Advertising Agencies started early in the ongoing decade when they stopped concentrating solely on media buying activities or releasing an ad and started expanding their horizons by getting more involved with the whole creative process. Currently there exists a fierce competition between the advertising agencies in India; the ones who head the list of the best agencies are Indian branch of international giants with very few Indian companies being able to compete with them. The top companies in this sector are as follows:
- Ogilvy & Mather Ltd – Owned by WPP group this is the indisputable choice as India’s number one ad agency. It has presence in over 150 countries so it has got a keen understanding how global marketing trends must be combined with local consumer psyche to reap the optimum rewards. Its major clients include Cadbury Dairy Milk (Kuch Meetha hoy Jain campaign, one of the biggest success stories of Indian advertising), Vodafone and Asian Paints.
- JWT – Yet another WPP subsidiary, yet another company whose brand name is synonymous with advertising greatness. It has six offices in India and includes clients like Nestle, Unilever and Teach for India.
- Lowe Lintas – IPG group holds the controlling interest over this agency which commands respect simply because of the large number of diverse clients they represent. They hold more brands in Top 100 of AC Nielsen-Brand Equity’s 2013 edition of India’s most trusted brands list than any other ad agency. It has worked on many famous campaigns including Idea, ICICI Prudential and Star Sports (the recent Cricket World Cup theme #Won’t give it back was the agency’s work).
- McCann-Erickson India Ltd – With offices in over 120 countries and its Indian operation headed by Prasoon Joshi, a revered advertiser in India, this IPG owned company has got a strong presence in the country. Its impressive client list features reputable MNCs like MasterCard, Coca Cola and Nescafe.
- DDB Mudra – It used to be known as Mudra communications, the biggest Indian advertising agency before being acquired by DDB, a member of the Omnicom Group. The new owners had further strengthened the brand by bringing in their world class talent team into the mix and its clients include McDonalds, Aircel and PolicyBazaar.com.
- Leo Burnett – Of the four large holding companies which own most of the world’s leading ad agencies, only Publicis Groupe had yet gone unrepresented in this list. It may not have a large number of subsidiaries working in the country unlike the other three holding companies but the one it does, Leo Burnett had repeatedly featured in top ten lists of ad agencies in the Asia Pacific region. Its client list includes Bacardi, Bajaj and Samsung.
These six agencies represent the cream of Indian ad agencies and are closely followed by a host of other international giants like FCB-Ulka Advertising Ltd, RK Swamy BBDO Advertising Ltd and Grey Worldwide among others; who are still trying to consistently challenge those top tier ad agencies. The one noticeable aspect about this list is an acute absence of Indian companies in a list that seeks to be representative of the best ad agencies of the country. That’s because most Indian companies simply don’t have the resources or the requisite level of skill to compete with the big boys of the advertising world.
However one agency that’s slowly establishing itself as a go-to destination for a lot of marketers is the Delhi based releaseMyAd, which provides advertising options across a variety of medium such as cinema, newspaper and radio. You may contact releaseMyAd if you need any solution to any of our marketing needs.