Education | - Part 2

July 22, 2014July 22, 2014

Key Advertising Strategy for a Successful Campaign in Education

display-education-ad-through-releaseMyAd — A Display Education Ad booked and published through releaseMyAd

People in India are learning more about the importance of education as we develop as a nation. Education is not restricted to the upper class of society anymore and its need is felt by all, even those who themselves are not educated. People from all classes are now encouraging both boys and girls to complete their education. We are starting to realize all the opportunities education opens up – it is the first step to a better life and who wouldn’t want the best for their children? With the growing consumer base for educational institutions, we provide you the best strategy to take advantage of this influx via newspaper advertising.

Newspaper advertising has been used for generations to promote products and services in India. With millions of people still reading the newspaper almost every single day, this industry doesn’t seem to be facing any imminent danger from the Internet. They have tackled that threat by publishing online versions of the printed newspaper which too consist of the advertisement sections offering readers both online and offline access to their content. These portals of advertising cater not only to older individuals but also to plenty of young readers, allowing a large and versatile readership to the publication, present in urban and rural areas alike.

Advertisers understand the advantages that newspaper advertising holds over other advertising platforms due to their large circulation, readership and access to specific focus regions. A significant number of every newspaper readership comprises of young readers and their primary focus is education. Hence, a smart advertiser would not forget to exploit this medium for his or her advertising campaign.

Why you ask?

Here we divulge a few of the many reasons why newspaper advertising is the key to a successful Education Campaign:

1) Concentrate on Communicating with your Target Audience

Newspapers allow advertisers to choose their preferred region which helps them focus on their target audience based on the demographic research. This enables advertisers to filter their potential customers most likely to be express serious interest in the advertiser.

For example, for a local school located in Rajasthan, the best bet would be to advertise in a newspaper that is circulated only in Rajasthan and not all over India.

classified-education-ads — Newspaper Education Classified Adverts

When we asked the Principal of a school in Hyderabad why he wanted to advertise only in regional newspapers, he said, “I realized that advertising all over India was not cost-efficient because no one from a place as far away as Kashmir would be interested in a school located in Southern India. So, I decided only to advertise in newspapers in Andhra Pradesh and preferably in any English or regional language newspaper popular in the preferred region”.

2) Never miss out on approaching any Potential Customer

Be it a parent or a student, newspapers cater to a wide variety of readers from different age groups. When advertising your Education services, the best strategy is to present the content in a manner meant for or targeted towards multiple age- groups. Simply because readers are likely to be looking for Education Institutes not just for themselves but also for their children or even siblings. The age old tradition of newspaper advertising is still your best bet in achieving the highest number of potential customer responses for your advert.

Mrs. Kaur, a homemaker from New Delhi, says “My granddaughter had always wanted to be a fashion designer. One morning, when I was browsing through the newspaper, I found an ad for NIFT and it instantly caught my attention. One year later, my granddaughter is now happily studying there as an aspiring designer.”

3) Help Vital Non-tech Savvy Audiences Reach out to you

As part of a developing nation, large portions of the Indian society still don’t have consistent access to the Internet. Apart from this issue, there is still an existing generation which is not comfortable with opting for technologically advanced methods to look for educational institutes. Therefore, newspapers still remain the primary media platform for much of the country especially rural areas and the older generation. As the new generation awakens to the importance of education, it is advised that you include all regions, big cities and villages alike, when devising your ad campaign.

newspaper-display-education-ads — Display Education Advertisements in Newspapers

4) Tailor your newspaper Education advertisement based on your budget

In case of advertising in newspapers you can choose your perfect ad based on your budget as it provides varied options for every pocket size. One of the steps taken to make your fit in your budget is to choose the right ad format or type from Classified Text, Classified Display or Display. Education institutes can choose from a simple and straightforward ad to a more elaborate and eye-catching one. With classified ads, advertisers are encouraged to describe their service only through words with very simple designs available. On the other hand, display ads are bolder and allow advertisements to have color, intricate designs and pictures.

When we asked Mr. Das, proprietor of Durga Computer Center in West Bengal, about his experience with newspaper advertising through releaseMyAd, an online advertising agency, he said, “I run a computer institute in Howrah. Wanted to publish an ad to get more students but had budget restrictions. This company was very helpful and created a small yet prominent ad within my budget which proved to be quite effective. Very happy with the results.”

5) Approach experts to help your ad stand out amongst others

With the large readership of newspapers, many educational institutions are now turning to this media outlet for advertising. To help your ad stand out amongst all the others, there are experts, who understand and are familiar with the market space. They can help you design an ad that will ensure maximum responses and highest value for your money.

When we asked the Dean of an upcoming engineering college in Howrah, West Bengal, how their newspaper advertising campaign fared, he said, “We had previously placed newspaper ads in The Telegraph and Anandabazar Patrika but we didn’t get the response we hoped for. Through releaseMyAd and their design team, we received a much larger pool of applicants for admission”.

Therefore, with newspaper advertising, your business will get the attention it deserves with smart advertising strategies. At releaseMyAd, we have come up with a fast and simple process to book and publish your newspaper ads. You can book your ad online using three simple steps – filling all your required details like preferred region, newspaper and ad category, composing your ad matter and making the payment. Our executives, with their expertise and experience, can help you through this process. We even have a design team at your disposal to make your ad stand out amongst your competitors. Let’s use the growing importance of education to our advantage and make your education services shine the brightest through newspaper advertising.

Author Bio: This informative article has been researched and composed by the newest member of our Marketing Team, Ritansha Jalan. She has joined us as an Intern and as is visible, is already contributing efficiently and effectively to our Blog. We thank her for her active participation and helpful contribution to the releaseMyAd blog and other spheres of marketing and even Customer Relationship Management section. We hope that we are able to guide through her internship to help her choose the preferred career path. Wishing her all the best!

March 13, 2014March 14, 2014

How do Education Institutes Target Students in Delhi to Increase Admissions?

Education in India has come a long way since its commencement in the early Vedic ages. From a small conglomeration of students under the Banyan Tree, it grew into the Gurukul system, then came in the modern classroom system and now it has transformed into a full-fledged Industry.

Schools, colleges, professional institutes, coaching classes and every other Education establishment is focused on how to fill up the seats in their institutes. Promoting their Institutes is a part and parcel of providing education in the respective fields along with drawing maximum profit from it.

Problem Faced By Education Advertisers in Delhi

Education is something that no one says “no” to in India and Delhi is considered to be one of the most preferred education destinations for aspiring as well as existing students.

Yet with growing competition in the industry, it has become essential for educationists to advertise themselves.

Universities and other Education institutes face a lot of competition from each other in terms of acquiring students.
Education institutes can be of different types and statures which directly affects the budget invested in their advertising campaigns.
Also, readers often suffer from biased decisions when it comes to choosing the right Education Institute for their progeny. They intend to admit their children in only well-known and reputed institutes with high cut-off marks.

These issues are faced by many institutes while trying to provide a platform for all kinds of students, which makes it essential to come up with a solution for such educationists.

Solutions for Education Advertisers in Delhi

At first it becomes essential to gain a trustworthy means of advertising and the most trustworthy ad mediums in India is a Newspaper
Next, you must associate yourself with a trusted newspaper brand in your target region.
For advertisers in Delhi, there is a simple solution for Newspaper Advertising –Hindustan Times and the next best option is Times of India.

About Hindustan Times

Hindustan Times is considered to be the most widely read newspaper across Delhi and even NCR (National Capital Region) which includes Gurgaon, Noida, Ghaziabad, Faridabad etc. It has a readership of 22.09 lakhs in Delhi/NCR alone of a total of 37.67 lakhs.

Also HT is the first-choice of most educated and opulent classes across the city and the country. These are the most important target audiences for most Education Advertisers in the target region. It has been voted the number one English daily of Delhi, time and again, making it the best choice for advertisers like you.

Based on your budget you can choose to advertise either in the Classified Section or the Display Section of the newspaper as per your choice. You can even choose the Classified Display Ad Type, which refers to a Display ad with images, logos, content etc. but is published in the classified section. It also has certain size limitations, unlike display ads and can’t be published on any page.

You can take a look at the Hindustan Times Education Ad Rates page for your reference and get a fair idea of the rates and packages that are available under this section. To know the rates for classified display ads, you must choose the ad type as Display Classified.

For display Education ads, you have two options:

1) You can release your Display ad in the main HT paper on your preferred page and simply proceed by selecting the edition

2) The other option for display advertisers is to broadcast their ad in HT Education, which is the special education pullout of Hindustan Times

About Times of India

The next best option for promoting your education centres is Times of India. It is the next best option for newspaper advertisers in Delhi. It has a readership of about 21.34 lakhs in Delhi/NCR and is preferred by different kinds of readers.

Times of India has a larger circulation than Hindustan Times, even though the readership of the latter is higher. TOI is also one of the most widely read and circulated newspapers of the country. For budget advertisers, Advertising in Times Classified is an excellent option, which also covers the Display Classified Ad Type.

While Display Advertisers for Times of India also have two options to publish their education ads, as listed below:

1) In the main paper of TOI, you can place your Display ads on any page at the best rates

2) Times of India also offers a separate supplement for Education advertisers only, namely Education Times, which is released every Monday along with the main newspaper

Advertising in these elite and widely read newspapers increases the visibility as well as credibility of your Institute, Coaching centre, college, tutorial and school. Whether it’s the launch of a new centre/ branch or announcing an admissions notice, you can publish anything related to Education and be assured of maximum relevant responses for your ad.

For more details on rates and booking process, you can email us at book@releasemyad.com. For display advertising, you can also email us on nandita@releasemyad.com or call us directly on 09830629298

January 6, 2014April 7, 2014

How Radio Advertising helped in effectively promoting IIMM in Mumbai ?

Indian Institute of Material Management-IIMM helps in developing professional knowledge and keep abreast of current industry trends through. The Institute is conducting a Graduate Diploma Course in Materials Management (GDMM) recognized by Govt. of India .IIMM offers a full range of short-term and extended programmes for working professionals and students in both classroom and e-learning formats. Mumbai Branch of IIMM is the largest branch in a network of 45 branches and 19 Chapters of this All India body being run by practising professionals.

GOAL

Notify Events– To increase student enrollements

To secure a wider recognition and promote the importance of efficient Materials Management in commercial and industrial undertakings.
To increase student base of the particular academic year.

APPROACH

Research: The major challenge that we analysed was how to convince students that supply management has a great scope for career development in today’s world. Students were tend to move towards traditional fields of study. Apart from socialising with friends and online surfing, a youth spend maximum part of his leisure time listening to radio .

Media planning and Media buying

-Geography: Mumbai

-Demography: Students aspiring UG and PG courses of (18-25) years

-Radio Station: Radio City

-Language: English

-Radio ad duration: A 30 Sec Ad was run for 7 times per day for 15days

-Radio ad types: Voice-Over was aired during the show- Kasa Kai Mumbai hosted by RJ Salil. This show brings you latest music, picks up on local authorities, chats up with bollywood celebs and play lots of fun contests driving a huge youth base. So,this particular show slot suited IIMM the best

-Ad placements: Target audience being students we featured the ads from 7am to 10 am and from 3pm to 6 pm as this time frame had the highest student listenership base.

Creative Development

Voice over were designed to emphasize the brand name and with main focus on material management, a great option to pursue your career in.
Chat show-Since Students choose college based on the suggestion of close reference group, Ad was made interactive.

For details contact Jacqueline Paul at 03340311140 or jpaul@releasemyad.com. You can also visit our website ReleaseMyAd.fm .

October 7, 2013May 31, 2014

How do I choose my newspaper ad type? What factors are to be considered?

advertising-sizes-and-types-in-newspaper

Marketers often have to consider one crucial aspect of promoting a service or a product- , “How to transform a want to a need?”

This is where advertising takes control and plays the most essential role. This is why the one thing that is developing and gaining more and more relevance in our day to day lives is advertising. Even for the advertisers and marketers, advertising is a need to make their product or service stand out and gain prominence in today’s competitive world. One of the most traditional and oldest medium for promotional ads is the Newspaper.

In newspapers there are different types of advertisements. Classified Text advertisement is particularly common in newspapers and other periodicals as they take up very little space and are published in specific pages, under specific categories. These ads in a newspaper are typically short and frequent, as they are charged by line, word or character while additional charges are applicable for ad enhancements and highlights.

Classified advertisements are further grouped into categories or classes such as matrimonial, business, property, education, announcements etc.

There is another type of advertisement under classified ad type known as Classified Display Ad. It can be published in the form of text only or with Logos, background highlights and images. The pricing value is more than classified text ads and less than display ad. Some of the major categories under which these ads are published are Public notices and Tender Ad, Obituary ads and even Matrimonial ads are quite frequent. These adverts are much cheaper than the larger display advertisements, which is another newspaper ad type.

Display advertisements are the big budget ads which are more prominent and charged on the basis of the size of the ad in per sq. cm units. It can be published on any page of the newspaper as per the preference and budget of the advertiser. Unlike text ads, display advertisements rely on creative elements such as logos, images, taglines, engaging copy etc. to communicate their message with an eye catching effect. Most business, education and recruitment advertisers more often than not opt for Display Ads for maximum reach, prominence and impact.

There are quite a few arrays of influential factors that guide the advertiser to choose the correct type of advertisement. The three main factors governing the selection of Newspaper Ad Types:

Driving Sales or ROI: Advertising has itself becoming a “need” for the customer as well as for the advertisers. In this case an advertiser advertises to seek apt responses from the commercials and maximize his sales and return on the Investment he has made. Therefore selection of the correct type of advertisement serves as the most important tool in deriving adequate responses.

For example; If a local retailer intends to publish an ad to increase or drive his sales. It is advisable for him to book a classified text ad with a few ad enhancers like ticks, background highlights etc.

Personal Messages: Often many people choose to convey certain messages and personal information related to certain important incidents concerning their friends or family through newspaper ads. In such cases, classified display ads are quite beneficial as they convey messages with images as well as text within a controlled budget.

For Instance; If a family member has to convey the death of a loved one in the family, to pay his respects and as a remembrance to the deceased, he can choose a classified display ad with the deceased’s image and a short message.

Branding: Branding or brand awareness is one of the largest driving factors for display advertising by spendthrift advertisers. Big or medium-sized brand names often invest a whole lot of money on print advertising and newspapers are at the top of all the other print mediums. Hence, advertisers like education institutes, recruitment firms or mass recruitment companies, big brand names like Levis, Kellogg’s or ITC choose display advertising over any other form of newspaper advertising.

The target audience of classified advertisers and that of display advertisements are barely the same. Thus different ad types address different sets of target audiences, thereby satisfying and fulfilling their needs and requirements.

Pricing is one of the most important marketing variables. If the advertiser does not select the appropriate ad type, then not only can there be issues in budget allocation but also in targeting the right audience. It may also lead to editorial, disapproval or rejection of the ad matter from the Publishing Houses.

Thus selection right ad type is the one of the most essential and primary step of publishing an effective advertising that drives desired results.

Author’s Bio: Composed by Saptamita Bhattacharjee, one of releaseMyAd’s very sincere, hardworking and talented Customer Care Executive, this article encircles all the factors to be considered while choosing the right newspaper ad type. She has been associated with us since the past 4 months and has already shown us different sides of her passion towards working with us. This article was published by her with the view to provide you with a neutral viewpoint and proper information to help you choose from Classified Text, Classified Display and Display Ads easily. Hope that it serves its purpose. Lastly, we would like to thank her for her contribution to our blog.

October 3, 2013November 24, 2015

How is Ad Content Critical in making your Newspaper Ads Stand Out?

Are there any special points one needs to consider while composing category specific ads?

Ad content is a very important element for ad booking for newspapers. Moreover, category selection helps in generating relevant responses to the advertisement. Below are some of the details of important categories and the importance of ad content for such ads:

Matrimonial: The most important requirement for a matrimony ad is to specifically mention whether the ad is for a Groom or a Bride. Matrimonial ads require important information as age and height specification. Educational qualification and income details within ad text also enhance the proper response. Most people who are caste or community specific provide such details within the ad to get correct response. For reviewing Matrimonial ad samples, you may visit:http://matrimonial.releasemyad.com/sample-ads.php

Property: For Property ads it is essential to specify whether the property is for Sale or for Rent. The ad content should mention whether the property is for residential or commercial use and whether the property is a building or a plot of land. Inclusion of proper details about the property helps generate appropriate responses from prospective customers. To refer to property ad content for newspapers, please click on: http://property.releasemyad.com/sample-ads.php

Recruitment: Recruitment ads published in newspapers should consist of proper job descriptions and specify the job opening for which there is vacancy. It should also mention the details about the necessary academic qualification for the opening, relevant experience, if necessary & a brief sketch of the organization. Recruitment ads should highlight the lucrative offers and benefits offered by the company to attract maximum job seekers. For more insight and examples of recruitment ad matter for newspaper advertising, visit: http://recruitment.releasemyad.com/sample-ads.php

Business: Business ads require proper description of the product or the services offered by the advertiser or the organization. Featuring the special business offers in the ad content increases responses received for the advert. Business Ads often require creative help when launching ad campaigns for promotional or branding purposes. Get a better look at the Business Ad Content through ad samples available at t: http://business.releasemyad.com/sample-ads.php

Education: Ads related to private tuitions, academic institutions, coaching classes, schools, admission notices etc. are published under Education category. The ad matter should clearly describe the subjects / courses offered by the education establishment as well as specify if there are any additional services, special co-curricular courses provided by the institute. Mentioning such details ensure maximum relevant student responses. Examine the education ad matter for newspaper ads with the help of education ad samples at: http://education.releasemyad.com/sample-ads.php

These are some of the category specific guidelines that are to be considered while composing the advert to make it stand out and be more effective. But the most important part of any ad matter is the contact details of the advertiser for further communications and relevant response rates. Advertisers should always remember to insert necessary contact details within the ad content.

Another important point to be considered while booking an ad is to select the correct ad release dates, well in advance. More importantly an advertiser should always target the correct region by selecting the appropriate newspaper edition and correct ad category.

Author’s Bio: The above write-up is composed by one of the newest and most soft-spoken team members Pinky Nandy. She is an essential and active part of the Customer Care Team and takes care of customer queries and after sales issues. She is hard-working and dedicated team member of the CC Team and working long hours for helping the customers of releaseMyAd is a “no biggie” for her. We thank her for the informative content provided by her and for the Creative Contribution to our Blog.