Tag: Radio Advertising

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Radio Advertisement Booking in Delhi via releaseMyAd

The advent of radio was a game changer in the form of entertainment. It made us aware of all the daily news, weather forecast and entertained us with musical shows. For many it was THE source of entertainment. But as time elapsed, modifications occurred into this medium with the emergence of FM (Frequency Modulation) which provided high-fidelity sound through radio broadcast. Since the quality of sound improved, the popularity increased and gave rise to the opportunity to commercialize.

Advertising in Radio has become a common feature after the arrival of the FM broadcast. The major chunk of revenue for radio comes from advertisements. The earlier advertisements were solely focused on a sing-song type pattern. Modernization has improved the quality of advertisements to great extents. Larger cities provide a larger audience to target, so it is a vital criterion for radio advertising.

Delhi is the Capital of India. A city with a wealth of history attached to it. Having a metropolitan population of 16.3 million it is the second most populous city in India. That is a massive audience for potential radio listeners. Radio advertising in Delhi can be a commercial success due to the factors of urban population and a high awareness rate of people. Radios are omnipresent now and in a major city like New Delhi the chances of missing out on the commercials is minimal. However a proper plan of action is absolutely necessary to make the campaign a success. Deciding a media vehicle is equally important as well. For such precarious decisions it is safe to seek help of releaseMyAd. It provides various creative services for content and creates jingles for the campaign through their partner Jingles India. Apart from these services its major advantage lies in the total coverage of all the leading radio stations in Delhi. Below is a list of those leading FM stations covered by releaseMyAd:

  • Radio Mirchi (98.3) FM
  • Red (93.5) FM
  • Big (92.7) FM
  • Fever FM 104
  • Oye FM 104.8
  • Hit 95 FM
  • Radio City 91.1 FM
  • AIR FM Gold
  • AIR FM Rainbow

Booking radio ads in Delhi through these stations is very easy through releaseMyAd. You can book your ad 3 days in advance and go LIVE instantly. The nominal rates charged for booking is another positive for choosing releaseMyAd as your radio advertising vehicle.

The reach of radio in every nook and corner makes it a profitable option. It is a great advertising vehicle for small and local businesses to target the local audience. The audience base for radio advertising is huge, irrespective of gender, age and status. A particular message can be intended for everyone. This traditional means of advertising has the potential to go on for a long time. For further details on booking a radio ad in Delhi please mail us on book+delhi@releasemyad.com or call us at 09830629298.

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Radio Advertising in Mumbai Made Easy through releaseMyAd

Don’t we all remember and adore the Akashvani tune which gave us our first encounter to the medium called Radio. Since then it has etched on to our minds and makes us relive the fond memories of our tryst with the radio.

Of late the radio has evolved immaculately. The days of AM (Amplitude Modulation) are numbered with the usher of the more commercial FM (Frequency Modulation) format. This has given rise to commercial radio due to its suitability towards advertisements. Listeners now have a huge variety of FM stations to choose from thus increasing the variety of music. From Yo Yo Honey Singh’s chartbusters to the soft and melodious tunes of Kishore and Rafi, the listener is flooded with a choice of music. This provides the advertisers a window of opportunity to properly segment and target their audience.

Mumbai is the entertainment capital of India. It is the home for the glitz and glamour world of Bollywood, and is also popularly known as the “City of Dreams”. It is the most populated city in India. Therefore it presents a wonderful opportunity for advertisers to target a gigantic percentage of people simultaneously. Radio being accessible anywhere easily, thanks to cell phones, makes radio on-the-go possible. The number of cheaper smartphones and portability factor has made it such a wonderful medium for advertising. Radio advertising in Mumbai is made easy via releaseMyAd. It is an online platform with a host of features and covers all the leading radio stations with relative ease. Below is a list of the leading FM stations in Mumbai covered by releaseMyAd:

  • BIG (92.7) FM
  • Radio City 91.1 FM
  • Red (93.5) FM
  • Radio Mirchi (98.3) FM
  • FEVER FM 104
  • AIR FM Gold
  • AIR FM Rainbow
  • AIR Vividh Bharti
  • Prasar Bharti- All India Radio

The main source of revenue of FM stations is through advertising. An estimated audience of 106 million listeners makes it a huge market to launch various campaigns or provide informative content. Booking radio ads in Mumbai is very simple and cost effective through releaseMyAd. Creation of jingles for the campaign through our partner Jingles India helps in giving the campaign a magical touch. And if the ad is booked 3 days in advance the campaign can go LIVE instantly.

Looking at the way Radio is being extensively used nowadays, the future seems to be bright. Being an effective medium for communication and advertising it is opening massive avenues for potential advertisers. For further queries on radio advertising in Mumbai mail us on book+mumbai@releasemyad.com or please call 09830629298.

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Weekly Digest (20th – 26th April)

We are almost done with April, and with the summers approaching their peak, we hope for our articles to peak too.

Newspaper Advertising Updates:

Did you know which the most famous newspapers in the world are? Find out in out blog below.

– The 10 most sought after newspapers of the world

– Is newspaper advertising effective anymore?

– Traditional Medium of Advertising- The Perfect Solution to Businesses in India

 

Online Advertising Updates:

Our online advertising section features numerous blogs which encourage businesses to try out online advertising.

– 12 Reasons Why You Should Invest In Digital Marketing

– Here’s Why You Should Choose releaseMyAd as your Digital Marketing Partners

– How to Choose the Right Online Ad Agency for Your Brand

– 10 Reasons Why You Should Try Display Banner Advertising

– The A-Z of Remarketing Ads

– In-House Advertising- A Liability to Business Houses?

– What Does an Online Advertising Agency Do for You?

– releaseMyAd- A one-stop Advertising Solution

Radio Advertising Updates:

This week, we touch upon various radio advertising solutions, and we feature a debate regarding which is the better platform for advertising, radio or newspapers?

– Newspaper advertising vs Radio Advertising- which is feasible?

– Radio Advertising Solutions to Businesses via releaseMyAd

Cinema Advertising Updates:

Ever wondered how to utilize cinema advertising to give your business the boost? Find out the answer below!

– How to Leverage the Power of On-screen Advertising for Businesses?

We hope you found these articles helpful and interesting. Make sure you don’t miss this week’s articles!!

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releaseMyAd- A one-stop Advertising Solution for your Business

Advertising is the lifeblood of any business organization.It is the basic necessity which ensures the survival of a business in such a competitive environment.The present market scenario demands business organizations to be on top of their game or risk being overtaken by their rivals.h

No business organization is satisfied with mediocre creativity and planning.They aspire for greatness and always seek to maximise output.Efficient advertising strategies and robust planning enables them to outmatch and outperform their competitors and build a benchmark for others.”How to build an efficient brand?” might be the question in every business house’s mind.The answer to that question lies with releaseMyAd.It is an online advertising platform with the sole purpose of guiding business houses to their desired objectives.By providing easy assistance and great value to their services releaseMyAd handles the complexities of advertising with relative ease.The biggest advantage it provides businesses is of maximum exposure through various forms of advertising.If we have a look at the advertising services they provide,it will be clear why they are a cut above the rest.

  • Newspaper Advertising– Its a 3 step process which guides the user to complete the advertising booking step by step.releaseMyAd provides newspaper advertising through Classified text ad,Classified display ad,Display ads.With its vast array of newspapers,91 to be precise and tie-up with even the top 10 newspapers in India,releaseMyAd gives businesses a wide range to choose from.Booking advertisements in the top dailies helps businesses connect with their target market and maximise exposure.Even the regional dailies are helpful in connecting businesses with audiences of every aspect.Moreover,negotiable and discounted rates of advertisements are very feasible to business houses.
  • Radio Advertising– releaseMyAd provides radio advertising in 3 simple steps too.With a list of top 27 FM brands and spread over 210 major cities,releaseMyAd send business into another league.Advertisements in 16 languages including regional allows businesses to promote themselves to every state and locality.The creative team strategises every minor detail which is beneficial to the company.It provides the services of Voiceover ads,Professional jingles(created by Jingles India) or the advertiser can upload their own creative.Reasonable packages and top FM stations ensure that the advertisement prepared is heard and recognised.
  • Cinema Advertising– Cinema advertising through releaseMyAd gives business houses a very selective and exclusive audience.Since the possibilities of overlooking an advertisement is very minimal,it is a terrific platform for businesses to showcase their commercials.It is also a three way process where the business house can decide what kind of ad they desire to showcase.They can choose from Slide ad,Slide with audio and Video commercials.Each has its advantage so its upto the business firm to decide.The creative team guides them in the creative process or they can post their own creatives.
  • Online Advertising– Online advertising with the help of releaseMyAd gives organizations the advantage of online advertising placing them in the leading search engines which allows exposure to public.They even help a business in Remarketing and Website advertising.Through releaseMyAd business can create banner campaigns and target specific websites in order of their preference.Even this is a simple 3 way process,where the user can choose their perfect plan.RMA

If we note from the above discussed advertising services,the common factor among all is the 3 way process of advertising.It makes advertising really simple and hassle free.It can also be noted that releaseMyAd covers nearly all of the advertising platforms which are necessary for exclusive advertising.Thus,giving businesses ample options and scope to unleash themselves to the general audience.In simple words releaseMyAd is definitely a one stop Advertising solution for businesses.

 

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Radio Advertising Solutions to Businesses via releaseMyAd

Radio has been a predominant form of entertainment for many years.It has provided users with information as well as entertainment.It was a medium with an untapped potential.However, the exponential growth of the business sector has finally seen a potential in this medium.

Radio advertising has become a common norm now,as we are bombarded with ads related to various fields of work including business.Gone are the transistor radio days,now every cellphone has a radio and this gives business houses an enormous target audience.It is an extremely popular medium to provide the necessary information to a large audience simultaneously.Its funny how nowadays advertisements are played more than songs in any FM station! The advertisements which dominate the radio broadcast are mostly educational or business related.Radio advertising is an excellent medium for advertising and promoting a product for businesses,however it may prove to be really expensive if not dealt with caution.The solution to this problem is releaseMyAd.

releaseMyAd is an online platform which provides excellent creative solutions in radio advertising for all kinds of business houses.They assist the advertiser through various services such as Media planning,Creative development,Consulting.It makes the interaction with the business houses very dynamic as the possibilities of bouncing back ideas is very much possible.releaseMyAd has a total of 27 FM stations in over 210 cities and they work in 16 languages so it broadens the scope for advertisers significantly.Providing assistance and solutions is a part of releaseMyAd,few solutions which business houses can enjoy are explained below:

  • Discounted and negotiable rates for radio advertisement.
  • Ability to book an advertisement in top FM stations of India,which are covered by releaseMyAd(BIG 92.7 FM,RED 93.5 FM,Radio mirchi 98.3 FM,AIR FM Rainbow,Fever 104 FM)
  • A vast network of 210 cities gives businesses scope to target a large audience.
  • Language diversity is possible so its beneficial for smaller business houses to make an impression.
  • Efficient Media planning and Creative development together with consulting provides businesses a very adept approach.
  • Creation of taglines and jingles gives the brand a unique distinction.
  • Analyzing and reporting gives the business houses the luxury of knowing which FM station to approach and place their ad.
  • Top notch assistance in every aspect of advertising.

Radio advertising is a very effective medium of advertising for business firms as they can connect well with their target audience.However,with proper assistance they can leave a lasting impression. releaseMyAd provides that for every business and helps them accomplish wonders.  For further queries or guidance please feel free to call on 09830688443 or you can connect to us via radio@releasemyad.com.