India Today is the pioneer of investigative journalism in India. Launched in 1975, amidst the political unrest of the Emergency period in India, this magazine was the voice of the inflicted Indians.
Within two years of its launch, India Today gained the status of the ‘Thought-leader publication’. What had begun as a just a news magazine was now the...
Before Elle Magazine came to India, there was no other magazine completely dedicated to fashion and lifestyle. Thus, it was easy for Elle to create a niche for itself in the fashion and lifestyle magazine genre. This French origin magazine was launched in 1996 and filled the gap for a complete fashion and lifestyle magazine for the upmarket metro...
“It's Not TV, It's HBO,” was the tagline of HBO, a premier English TV channel in India. The tagline was enough to create a brand for HBO as a niche medium for English entertainment. The claim that the channel is not like any other movie channel but a genre in itself creates a niche image for HBO.
Since its launch...
When Times Group forayed into the already crowded English movie channel market with Movies Now in late 2010, the media pundits declared it a folly. However, Movies Now turned the tide in its favour soon with the numero uno spot in the BARC Ratings. Today, it is a premium movie channel with more than 500 brands on board driving...
The meaning of a music channel for most of us translates into generic entertainment. Given that it's a Bollywood music channel, yes, its purpose will be to serve you the quintessential platter of the masala-fied glitzy specimen that we all are too familiar with.
With the plethora of Bollywood music channels out there it is easy to get lost in...
So your product is ready and you have a pretty solid idea about how you want to market it. You have spoken to the experts, you have consulted your team, your marketing budget is in place but you still can’t shake off that feeling of whether you will optimise your ROI or not.
If the above feeling sounds familiar, then...
A mix of music and fun, Channel V is one of those channels that takes its target group very seriously. Launched in 1994, Channel V is the brand name for multiple international music television networks owned by STAR TV and Fox International Network after MTV Asia parted ways with Star Network.
By carving out a niche for itself in youth...
The brand Bindass has become synonymous with empowering and inspiring the youth. And, Bindass Play was launched in October 2014 to extend the ‘Bindass’ brand. Disney India replaced UTV Stars with Bindass Play, a Music channel for the Indian youth. As the channel began distribution across its predecessor’s distribution channels, it began with a huge reach of 60 million...
Music channels in India were known to be a prerogative of Young India before Sony Mix came along.
The musical offering of Sony Mix changed all that. From teenagers to homemakers, from young corporates to blue collar workers to retired individuals, the musical content of Sony Mix appealed to all. Its name ‘MIX’ aptly rendered the blend of musical content...
Getting to watch MTV has become synonymous with a right of passing for the Indian youth.
Almost two decades back when MTV India launched in 1996, the channel offered ‘quite westernized content’ which Indian parents were not comfortable with. Soon the first exclusive music channel of India revamped its content and introduced content which was more suitable for Indians. But...
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Deccan Chronicle Classifieds: Tradition Meets Modernity
The Deccan Chronicle, an iconic name in the Indian print media landscape, embodies the fusion of tradition and modernity. Founded in 1938 by Ramanath...
