Inshorts app which was previously known as News In Shorts lives unto its name as it provides news contents to its user in 60 words or less than that. It is one of the highest-rated news apps in India and the proof of its popularity is the 10 million+ downloads to this day. With the intention of delivering news to the new mobile generation which does not have time to go through long news articles, Inshorts manually curates and summarizes national, business, entertainment, sports news to its users within 60 words.
Inshorts was founded by three IIT students Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav in 2013. In the same year, the app was launched on the Android platform. Later, it was launched in iOS in 2015. At the time when Inshorts was launched, most media houses dumped their print content online for their online users. From the very initial stage, Inshorts was a pioneer in short-form content and was applauded for its innovation. With smartphones in almost every hand and low-cost 4G data, the Inshorts app quickly gained popularity among the masses.
Inshorts uses AI and machine learning to personalize content for its users. Its active users are between the age brackets of 20-30 years but it registers users across all age groups. There are various news categories from which the users can choose topics and stories. The articles are from a variety of sources. Inshorts has more than 30 content partners globally.
The primary source of revenue for Inshorts app is advertising. Big brands like Airtel, Netflix, Myntra and Uber advertise in the Inshorts platform. With high daily and monthly active user percentage, advertising on Inshorts platform can provide leverage to any business. The advertisements in Inshorts are skippable and non-invasive and appear like any other Inshorts story. The advertisements can be an image or a video with 60 words along with it. With average users spending more than 15 minutes time daily, ads on Inshorts are sure to hit the target audience.
The different types of ads that can be run on Inshorts app are:
- Content Ads- Integration of branded content into the news feed with the option to add video or image.
- Logo Integration- Brand’s logo integrated on the image of the news feed of Inshorts app.
- Native Card- A bar at the bottom of the ad which redirects users to more information about the brand.
- Interstitial banner- Full-screen media display
- Oreo banner- Ad appears on the second card without interrupting the news story.
Advertisements on Inshorts can be target based on demographics. The advertiser can specifically reach out to the male or female audience. Customers can be targeted based on their location as well as interest. With a daily page view of 100 million+ and a monthly page view of 5 billion+, ads on Inshorts app are an effective tool to convert news readers into potential customers.
With more than a decade of experience in the advertisement industry, releaseMyAd is an expert in simplifying mobile app advertising on the Inshorts app. releaseMyAd can help in launching an affordable ad campaign which suits the advertiser’s budget so that the ROI is high. Transparency, recommending effective targeting options and instant ad booking platform are the other positive points of releaseMyAd.
Advertising on Inshorts app via releaseMyAd is reliable, fast and hassle-free. To advertise in Inshorts click on the link https://m.releasemyad.com/app/inshorts and follow the below process:
1. Select the Inshorts option from the list of apps on m.releaseMyAd website.
2. Scroll through and check the ad types you want to select for your campaign.
3. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.
releaseMyAd provides real-time data and live updates to help you keep a track on your ad campaign and its performance. You can remain updated on how the ad campaign is performing with daily reports from releaseMyAd. To add to that releaseMyAd also provides the option to make changes to your campaign if it is necessary to improve performance based on daily updates.Simplification of advertising procedure through our self-serve platform is our constant. For further details on advertising on Inshorts mail us at enquiry@releasemyad.com
