Headquartered in Stockholm, Sweden, Spotify is one of the largest music streaming platforms in the world. Spotify was founded by Daniel Ek and Martin Lorentzon in 2006 and the app was launched on October 7th, 2008. With 500 million+ download, today Spotify is the largest driver of revenue to the music business.
Spotify started its journey in India in early 2019 with new features and tuned to Indian tastes. With the goal of bringing artists and their millions of fans together, the Spotify app has been custom-built for the Indian audience. With multi-language music recommendation, a special playlist for India, city playlist, and more, within one year of its launch, Spotify music app has become a favourite for music lovers of India.
11% of India’s population subscribe to music streaming services which is quite a huge number. Within a week of its launch, Spotify has managed to register over 1 million users in India. With its clever branding, AI-driven personalization, distinctive playlist and original podcast Spotify are slowly capturing the audio streaming app industry in India.
In the present generation when almost everyone owns a Smartphone and the way people listening to music has changed, Spotify is a very lucrative platform for marketers to advertise their brands. Not only the GenZ and millennial but people of the age group of over 44-55 years also stream music. These music lovers can be turned into potential customers with clever advertising in Spotify app. Apart from video, audio or display ads, the Spotify app also offers sponsored playlist, branded playlist, sponsored sessions, branded moments, overlay and homepage takeover. Marketers can choose from the available array of ad types to successfully advertise their products or services in the Spotify app. This music app also allows targeting potential customers by demographics and browsing behaviour.
Advertising in Spotify application has been made easy by India’s largest mobile advertising platform releaseMyAd. With more than 10 years of experience in the advertisement industry, releaseMyAd has earned the expertise and reliability to help in successfully running an ad campaign in an audio app like Spotify. releaseMyAd can help in identifying the prospective clients and choose the correct ad type for you to suit your product or service and budget. The lucrative platform of Spotify app can be turned into a prospective client base with the help of releaseMyAd.
To advertise in Spotify click on the link https://m.releasemyad.com/app/spotify and follow the below process:
1. Select the Spotify option from the list of apps on m.releaseMyAd website.
2. Scroll through and check the ad types you want to select for your campaign.
3. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.
Once the ad is live you can check the ad performance with real-time data and live reports provided by releaseMyAd. Also, if you are not satisfied with the performance of the ad, you can choose to pause it or amend it for enhanced performance. Spotify has a well-organised market for advertisement and with its growing popularity, it is high time to tap this opportunity to advertise in Spotify audio app through the expertise of releaseMyAd. For more details related to your digital advertising in Spotify, you can drop us an email at enquiry@releasemyad.com.
