Category: Spotify

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Why all Digital Advertisers are choosing the Spotify App to promote their Brands!

Headquartered in Stockholm, Sweden, Spotify is one of the largest music streaming platforms in the world.  Spotify was founded by Daniel Ek and Martin Lorentzon in 2006 and the app was launched on October 7th, 2008. With 500 million+ download, today Spotify is the largest driver of revenue to the music business.

Spotify started its journey in India in early 2019 with new features and tuned to Indian tastes. With the goal of bringing artists and their millions of fans together, the Spotify app has been custom-built for the Indian audience. With multi-language music recommendation, a special playlist for India, city playlist, and more, within one year of its launch, Spotify music app has become a favourite for music lovers of India.  

Advertising on Spotify App

11% of India’s population subscribe to music streaming services which is quite a huge number. Within a week of its launch, Spotify has managed to register over 1 million users in India. With its clever branding, AI-driven personalization, distinctive playlist and original podcast Spotify are slowly capturing the audio streaming app industry in India. 

In the present generation when almost everyone owns a Smartphone and the way people listening to music has changed, Spotify is a very lucrative platform for marketers to advertise their brands. Not only the GenZ and millennial but people of the age group of over 44-55 years also stream music. These music lovers can be turned into potential customers with clever advertising in Spotify app.  Apart from video, audio or display ads, the Spotify app also offers sponsored playlist, branded playlist, sponsored sessions, branded moments, overlay and homepage takeover. Marketers can choose from the available array of ad types to successfully advertise their products or services in the Spotify app. This music app also allows targeting potential customers by demographics and browsing behaviour. 

Advertise on Spotify App

Advertising in Spotify application has been made easy by India’s largest mobile advertising platform releaseMyAd. With more than 10 years of experience in the advertisement industry, releaseMyAd has earned the expertise and reliability to help in successfully running an ad campaign in an audio app like Spotify. releaseMyAd can help in identifying the prospective clients and choose the correct ad type for you to suit your product or service and budget. The lucrative platform of Spotify app can be turned into a prospective client base with the help of releaseMyAd.

To advertise in Spotify click on the link https://m.releasemyad.com/app/spotify and follow the below process:

1.       Select the Spotify option from the list of apps on m.releaseMyAd website.

2.       Scroll through and check the ad types you want to select for your campaign.

3.       Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign and provide all the details as per your requirement.

Once the ad is live you can check the ad performance with real-time data and live reports provided by releaseMyAd. Also, if you are not satisfied with the performance of the ad, you can choose to pause it or amend it for enhanced performance. Spotify has a well-organised market for advertisement and with its growing popularity, it is high time to tap this opportunity to advertise in Spotify audio app through the expertise of releaseMyAd. For more details related to your digital advertising in Spotify, you can drop us an email at enquiry@releasemyad.com.   

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Now Advertise On Spotify With Any Hurdles

From Taylor Swift to Coldplay, whenever we want to listen to any of our Hollywood singers the first app that comes in our mind to give us updates about them is, Spotify. Launched on October 2006 and having access to more than forty million songs Spotify has been everyone’s go-to choice since its advent. Its often commented that it was Spotify who set out the trend of music streaming services platform. Now Spotify has more than 100 million worldwide users who pay for Spotify premium making the brand reach its milestone with an increasing base of paid subscribers by 32% year-on-year. It is expected by the company to increase its users up to 222 million with an intend to develop a better advertising model.Advertising on Spotify

Spotify has 100% logged in an audience with extreme strong analytics and programs where demographic segmentation of its listeners is one of the strongest weapons of the company. Spotify collects billions of data points everyday scrutinizing each and every engagement of their users, from shifting of the songs, searching, skipping, shuffling to creating playlists for road trips, Spotify keeps tabs on each and every step of their users. Knowing their audiences moods, mindsets, tastes and behaviours is one of the most powerful features of the audience. According to the Spotify streaming intelligence data

  • Millennial  streaming habits are diversified; obsessed; have a habit of sharing and are 64% more likely to buy brands
  • Techies streaming habits are moody; more likely to stream on gaming console; are more brand conscious and are twice as likely to keep up with the latest fashion trends.
  • Moms streaming habits are diversified as they listen to every genre more than one particular genre

With an extreme categorized consumer base, Spotify is an exceptional surface, providing Brands with the favourable circumstances they need to create an impact on the audience. Expanding the memorandum of the brand that is recollected and reminisced among the consumers helps them to capitalize on their brand image.

Spotify offers different brands three types of advertisements to promote themselves on their platform:

  • Audio ads snippets served between the songs along with a clickable companion display unit which allows you to drive traffic to your website
  • A sponsored session allows the audience to listen to 30 mins ad-free music after watching your brands video
  • Video commercials  displayed to the users who are engaged and the app is in view
  • Display advertisements on an overview, homepage or on the leaderboard
  • Exclusively sponsoring a playlist and connect with your listeners.

Building a consistent campaign helps a brand to increase expectation and familiarity in one’s audience. releaseMyAd with its expertise in the online and mobile advertising will help brands to launch their ad campaigns on Spotify like clockworks with the best-negotiated deal possible. You can make your go live without any hurdles all you have to do is choose the option of Spotify from our platform;  set the campaign budget, provide us with your creative’s, make the required payments and your ad will go live instantly. With our facilities, you can track the responses live and update accordingly.